OnTrend Concepts

December 16, 2021

Peter Cook, Editor

Recent news articles highlight the challenge of maintaining quality standards during times of rapid growth.  This exposure has forced companies to analyze their scalability and address these concerns.  Our mutual efforts to maintain quality benefits everyone.

Registrations and sponsorships are available for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference on June 9-10, 2022 in Dallas.  Looking forward to it!

Feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.  There is no cost and no selling of email addresses.  Just doing our part to help us all stay informed.


And now, the news…

Issue #72

TikTok Kitchen? Hey, whatever works!

They can switch gears quickly to take advantage of new trends.

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Combo Kitchen Partnership with D. Wade Burgers Strikes Deal with Winghouse

D. Wade Burgers concept will be available at 20 WingHouse locations throughout the sunshine state starting in January 2022.

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David Chang's fried chicken restaurant Fuku switches to Kitchen United

The fried chicken chain now plans to grow nationally by working with Reef rival Kitchen United.

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Reef's expansion in multiple major US cities remains unclear

Reef Technology Inc. has put the brakes on a planned expansion after clashing with regulations in major U.S. cities.

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Some Popular Fast-Food Kitchens Have Major Food Quality Issues, According to Leaked Emails

Customers of Reef seem to be paying a price for the startup's meteoric expansion.

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Diners will take all the technology they can get

Customers like delivery and digital ordering as well as more advanced technologies like voice ordering and automation.

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Restaurant Business Tech Roundup

Three CMOs described the tech tools of their dreams.

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7 big restaurant trends you need to know about in 2022

As we enter another year, the pandemic continues to loom large.

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Heinz, Activision help gamers take a snack break

Kraft Heinz is teaming with Activision's new Warzone Pacific to identify hidden spots that gamers can use to enjoy a snack break.

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How Is Gaming Transforming The Marketing World?

Today, most gamers are in the working class or retirement class, and these individuals have the money to spend.

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Cloud Kitchen Foodservice Market Size, Share & Trends Analysis Report

Research report provides key analysis on the market size, growth, share, trends as well as industry cost structure.

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How Aramark partnered with Stephen Starr, and what comes next

The deal is exploring how established dishes and restaurants could be integrated into Aramark’s offerings.

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Mousse Partners Sees Promise in Butler Hospitality

Butler Hospitality offers virtual room service by operating restaurants in hotels and delivering to non-service hotels nearby.

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The Impossible Shop is a New Plant-Based Ghost Kitchen

The Impossible Shop launched last week out of Dog Haus restaurants across eight states.

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Brinker to launch its virtual brand, Maggiano's Italian Classics, nationwide in 2022

Maggiano's Italian Classics ghost kitchens are now in select markets.

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Popular Houston fajitas to-go restaurant relocates to ghost kitchen

A Houston fajitas favorite will soon have a new home.

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Wingstop Comes to the Big Apple

With more than 1,600 locations worldwide Wingstop has debuted its first Manhattan ghost kitchen in Times Square.

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Marc Lore’s Wonder Ghost Kitchen Concept One-Ups Aggregators With Doorside Food Prep

It’s a new combination food truck and ghost kitchen operation that’s signed deals with top chefs.

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Focus Brands to Ramp Up Non-traditional Growth in 2022

Focus Brands is committed to bringing its portfolio through a wide variety of non-traditional locations.

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The Giant Company expands store-within-a-store restaurants

Giant is adding more WOWorks locations to its stores.

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A new wing and burger restaurant concept will open in Wichita early next year

Wing Boss & Burgers earlier in the fall started adding brick-and-mortar locations, and Wichita is getting one.

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Nextbite Named to Comparably’s Annual Best Company Culture and Best CEO Lists

Nextbite announced it won two 2021 Comparably Awards, including for “Best Company Culture” and “Best CEO.”

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For Taster, Cloud Kitchens’ Future Lies In The Franchise Model

United Kingdom: By leveraging existing kitchen spaces, Taster can enter new cities much quicker.

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Dubai-based Grubtech expands operations in Sri Lanka

Sri Lanka: Grubtech is aggressively expanding its offices in Sri Lanka.

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‘‘Beyond Bytes’’ starts its journey

Bangladesh: The Beyond Bytes launched its maiden flagship outlet in the capital of Dhaka.

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Dubai 'ghost kitchen' Kitopi is adjusting to life in a pandemic

Dubai: The startup prepares food for some 100 eateries across the Middle East.

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Ghost Kitchens launches its Fulfillment Partner program in Delhi NCR and Gujarat

India: Ghost Kitchens has launched the Ghost Brands Fulfillment Partner program to help its brand grow.

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Rebel Foods commits $150m for acquisitions, brands scale-up

India: Rebel Foods has committed $150 million in strategic brand investments and acquisitions globally.

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Foodlink eyes UAE expansion after $8m funding round

India: Indian catering and restaurant company has so far raised $23m, including the current round.

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NB Ventures continues to invest in the food-tech sector with Bigspoon

India: Bigspoon is the multi-brand virtual kitchen concept focused on Tier-2 cities across India.

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