OnTrend Concepts

September 29, 2021

Peter Cook, Editor

REEF absolutely dominated the ghost kitchen news cycle for the past week with some big moves and partnerships!!  As always, research keeps coming up with the same conclusion… the future of ghost kitchens is very bright.  Lots of articles out of Asia as well.


October 19th is fast approaching for the Florida Ghost Kitchen and Virtual Restaurant Seminar.  It will take place in Tampa on October 19th.  Check out the strong agenda and speaker lineup on the event website: https://ontrendconcepts.com/florida/.  You won’t want to miss this one!


The 2nd Annual Ghost Kitchen & Virtual Restaurant Conference is set for June 9-10, 2022 in Dallas!!  For more information visit https://ontrendconcepts.com/ghostkitchen2/.


Please feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.


And now, the news…

Issue #62

The World's Fastest Growing Restaurant Company Is a Ghost Kitchen

Reef Kitchens expects to expand by a factor of 10 this year, using a unique real estate strategy to its advantage.

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800 Degrees Pizza to Open 500 Ghost Kitchens with REEF

It's the latest major growth push for the pizza chain, which is also planning to launch thousands of robotic pizza kiosks.

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Jack in the Box recently signed a deal to open eight dark kitchens with Reef Technology

Jack in the Box, the $1 billion fast food chain, has a strategic development plan in place to continue to scale and grow the brand.

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Miami-Based REEF Technology Signs Industrial Lease in DC Suburb

REEF is using the space for storage and logistics support for ghost kitchen operations in ways that will connect residents to locally curated goods, services and experiences.

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5 strategies to drive post-pandemic restaurant growth

Executives weigh in on how virtual brands, drive-thrus and new store formats are accelerating restaurant brands’ recovery.

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Future of ghost kitchens not just smarter, it’s tastier

Ghost kitchens allow brands to test innovations without risk.

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FAT Brands CEO Predicts the IoT Future of ResTech

Ghost Kitchens Have Become a Staple of the Industry.

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Ghost Kitchens Haunted by Unresolved State Tax Questions

Ghost kitchens are gaining the attention of state revenue agencies as a potential magnet for tax controversies.

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Key technological trends in food & beverage industry

F&B industry is one of those industries which are most affected by the pandemic.

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Tech Roundup: New POS Systems Want to Do It All for Restaurants

Toast was not the only “all-in-one” provider to make news last week. Also, Grubhub takes to the gridiron, Philly eyes a permanent delivery fee cap and more.

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Reducing concerns: How ghost kitchens achieve product-market fit so quickly

An under-appreciated feature of ghost kitchens is having fewer features.

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Yelp introduces Guest Manager bundling, transitioning further into an all-in-one technology platform

The company will now also distinguish between ghost kitchens and traditional restaurants in business profiles.

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Yelp adds virtual restaurant attribute to help reduce customer confusion

The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.

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Yogen Früz® to Open 100 Ghost Kitchen Locations Across Canada and the US by End of 2022

Yogen Früz® announced its rapid expansion by partnering with Ghost Kitchen Brands to open 70 locations in the U.S. and 30 in Canada by the end of 2022.

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How Jose Garces’ virtual restaurants stand out in the crowded ghost kitchen space

Scott Campanella, COO of Garces Group, talks the challenges of expanding virtual concept Buena Onda taqueria nationally in a competitive market.

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Little Blue Menu (Chick-fila-A delivery) to Start Offering Pork

Chick-fil-A just announced that they plan to start offering pork as an option on their menu.

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Buddy V's Cake Slice now anyone can have Buddy's world-famous cakes delivered to their door

In partnership with Virtual Dining Concepts, Carlo’s Bake Shop available to his fans and cake-lovers across the country.

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Dog Haus cofounder André Vener on virtual restaurant brand strategies

The brand developed its own portfolio of concepts for franchisees to operate out of existing kitchens.

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45% of Consumers Ranked Breakfast Sandwiches as Favorite Breakfast Food (Nextbite Survey)

Virtual Restaurant Leader Nextbite’s “Breakfast and Delivery Preferences Survey” Reveals 39% of Consumers Order Breakfast Once a Month or More.

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PizzaHQ’s Founders Are Building a Robot-Powered Pizza Chain of the Future

PizzaHQ will utilize robotics and other technology to create a more affordable pizza.

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Paris welcomes first pizzeria operated entirely by robots

YouTube: The ‘Pazzi’ pizzeria has just opened in central Paris, and it comes with a twist: the new restaurant is staffed entirely by robots.

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Why University of Mary Washington opened a ghost kitchen

Fried chicken and flexibility are the name of the game at 1301 Hen House.

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There Is Now A Restaurant Completely Dedicated To Doritos

UK: The Doritos Diner is the brand’s first-ever virtual restaurant in the UK and features a menu full of dishes featuring the iconic Doritos experience.

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Best Business Ideas Amidst the Pandemic and New Normal

Bangladesh: Some existing businesses took a new approach in their operations, while other completely new ones cropped up as well.

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I Lost My Job & Started A Café With My 67 Yr Old Mother….This Is My Fairy-Tale Come True!

India: Who would have thought a simple Bengali girl living in Muzaffarnagar could make her dreams come true?

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Cloud kitchens to completely change the face of restaurant biz

India: The future of cloud kitchens looks brighter than ever.

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Hustling hard and working smart – how this bar owner is surviving and thriving

Singapore: It’s not all cocktails and cool parties. Jekyll & Hyde bar owner Chua Ee Chien means business.

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Building a Kitchen Utopia: Interview with Jihad Bou Nasr, Managing Director GCC, Kitopi

UAE: Kitopi is among the world’s leading managed cloud kitchen platforms that cooks and delivers meals on behalf of restaurants to help them expand their delivery reach.

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Groups to Launch Sustainable Last-Mile Delivery with Fully Autonomous Food Delivery Robots at Expo 2020 Dubai

Dubai: Talabat partnered up with Terminus Group to launch 10 autonomous delivery robots in the UAE at Expo 2020 Dubai.

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Cloud kitchens gain traction in Indonesia as pandemic drives demand

Indonesia: Although they have been around in other countries for years, cloud kitchens are still in their infancy in Indonesia.

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What is brewing in India’s cloud kitchen industry?

India: India’s slow cooking cloud kitchen industry saw a massive boost as COVID-19 pandemic led restrictions encouraged home deliveries.

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Cloud Kitchen Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026

Japan: The report on the global cloud kitchen market provides qualitative and quantitative analysis for the period from 2018 to 2026.

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Massive Restaurants considering expanding to US, besides Canada

India: Massive Restaurants is planning to expand to markets such as the US and Canada besides expanding through the cloud kitchen brands and more dine in outlets in India.

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Cloud kitchen: A smart investment for newbies in culinary business

Dubai: A report published by POSist and Dubai Restaurants Group says 70 per cent restaurant owners are willing to invest in cloud kitchens.

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Cloud Kitchen Market Sees Huge Growth by 2027 

Global: To ensure the survival of businesses and increase profits, cloud kitchens are gaining momentum. 

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