OnTrend Concepts

January 12, 2023

Peter Cook, Editor

Some big international deals announced, and some decent industry analysis in this week’s Ghost Kitchen Digest.  Interesting news from Wonder, Reef, Kitchen United, Foodics, talabat, Swiggy, Careem, and many more.

Don’t forget to book your registration and your hotel for the International Ghost Kitchen Conference!  We’re only about 45 days away and the speaker lineup is getting better and better!

And now, the news…

Issue #125

Food Delivery Startup Wonder Scraps Food Truck Strategy

CEO Marc Lore says shift to conventional restaurant delivery will require less funding, generate profits sooner.

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Marc Lore: Our "Fast-Fine" Future at Wonder

Marc Lore provides an update on Wonder.

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Its Room Service® Set for National Roll-Out

This service is an extended, essential amenity to any up-scale, resort-style apartent-condominium or boutique hotel, not currently offering on-site room service.

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Soulgood Continues Organic Growth Across Southwest in 2023

Soulgood has partnered with Kitchen United Mix to operate new vegan express restaurant units across Texas.

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The top 4 ways restaurant aggregators evolved in 2022!

Despite the economic challenges restaurant aggregators faced in 2022, the year nonetheless yielded many innovations.

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Should Restaurants Still Believe in Ghost Kitchens?

Headed into 2023, the future of virtual kitchens is becoming more fact than apparition.

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The Next Wave of On-Demand Restaurant Delivery

Successful ghost kitchen models are learning from the successes, and pitfalls, of predecessors.

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The future of dining: Digital brands, dark kitchens, and jumbo breakfast rolls

When food is discovered and bought over a phone, why should brands spring from physical restaurants? This is the insight of Sean Murray, founder and CEO of Hosted Kitchens.

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Podcast: The Growth of Ghost Kitchens in the Restaurant Industry

The Main Course podcast, hosted by Barbara Castiglia of Modern Restaurant Management, chats with Mott Smith, CEO & Co-Owner at Amped Kitchens.

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MENA: Reef Forms Joint Venture With Americana Group To Open And Operate Cloud Kitchens Across The Middle East And North Africa

REEF, the largest operator of delivery kitchens, logistics, and proximity hubs in North America, and Americana Group, the largest Food & Beverage operator in the Middle East region, announced a joint venture to open cloud kitchens that will operate REEF, Americana and third party brands throughout the Middle East and North Africa.

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MENA: Foodics inks strategic partnership with French tech start up Partoo

Connecting France and The Kingdom of Saudi Arabia in a first of its kind strategic tech partnership, Foodics, the leading cloud-based restaurant management technology and payments platform in the MENA region, has today announced it has partnered with French-based tech start-up Partoo, who help brands manage and increase their presence online in order to further grow their business.

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MENA: talabat and Wings Partner to Launch a Fully-Automated Cloud Kitchen

Instead of riders picking up completed orders from a shelf, kitchen staff will place the orders inside a kitchen portal, where they will be picked up by a robotic shuttle to be sorted and handed to a rider when ready.

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MENA: Maristo signs franchise with German Doner Kebab

Maristo Hospitality, a growing hospitality group, has welcomed the nine fast-casual brand German Doner Kebab outlets in the UAE to its portfolio. Maristo Hospitality will take over responsibility for the nine German Doner Kebab restaurants in Dubai and Abu Dhabi and has committed to expanding to 25 locations, including brick-and-mortar outlets and cloud kitchens, over the coming years.

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MENA: Careem records 97m rides in 2022 covering 1.2bn km

Careem, the region’s leading multi-service platform, said its Captains completed 97 million rides and covered 1.2 billion kilometres in 2022, as it shared the most interesting trends from across the multi-service platform over 2022. And they delivered over a half a million hamburgers!

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Book Your Room for the International Ghost Kitchen Conference

Seriously...look at all these major international deals...you need to attend the International Ghost Kitchen Conference to hear about these and other exciting concepts and then meet the people doing these deals! Take advantage of our room block options in Amsterdam for what will be the best ghost kitchen event of the year!

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India: Shark Tank India: Why CarDekho’s Amit Jain believes in ‘pehle banda phir dhandha’

Shark Tank India's new judge, CarDekho Founder-CEO Amit Jain, talks about taking bets on smalltown entrepreneurs, investing in competition, shelling out the biggest cheque on the show, and more. He has invested in about 20 ventures from the show, including a cloud kitchen.

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India: Delivery versus dine-in: Why McDonald's is going ‘big’ even as rivals slash store sizes

According to a report by IIFL, as many as 820-920 such restaurants will be added every year as most franchises that run the aforementioned brands are looking to double their store count in the next four to five years. But, that does not necessarily mean more table space – a lot of them are banking mostly on delivery orders and takeaways rather than on dine-in consumers.

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India: ‘Swiggy’s new campaign is about connecting people’

Saurabh Nath, Head of Brand Marketing, Swiggy, spoke to us about the brand’s objective of going beyond just being a food-delivery app, and placing itself seamlessly in audiences' lives.

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India Podcast: ZFW Dark Stores Founder Talks about How D2C Brands Can Come Closer to Customers by Enabling Same Day Delivery

Madhav Kasturia does not hold back on why he thinks cloud kitchens are a very challenging business model.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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