OnTrend Concepts

July 6, 2023

Peter Cook, Editor

This is it!  The Ghost Kitchen Conference starts tomorrow!  Join us Friday & Saturday at the 3rd Annual Ghost Kitchen Conference and Sunday & Monday at the Texas Restaurant Show.


The conference has a great lineup of speakers.  It is an in-person event.  We will not be livestreaming, nor recording panels.  We believe the in-person contact, the sideline one-on-one and small group discussions, and relationship building adds so much value to the attendee experience that we do not want to dilute it by livestreaming.  Join us.  You will not regret it!


Register here.


And now, the news…

Issue #146

Is this the beginning of the end for restaurant delivery? Or the end of the beginning?

Peter Backman addresses the future of restaurant delivery and what it means for investors, operators (restaurants, ghost kitchens and anyone else that cooks food for delivery), and suppliers.

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Chick-fil-A launches Little Blue Menu food truck

Chick-fil-A’s Little Blue Menu virtual brand is hitting the road. The chain’s delivery-led concept, which first opened in Nashville in late 2021, has a new food truck that will initially visit Louisville, Ky.

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Podcast: Delivery Drivers, Software Entrepreneurship and Holistic Management

The Delivery Prophets (by Peter Backman) sits down with Chris Baggott, C-Founder and CEO of ClusterTruck. Chris will also be speaking at the Ghost Kitchen Conference in Houston this weekend.

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Podcast: power Lunch with Geoff Alexander

Nabeel Alamgir talks with Geoff Alexander on this entertaining podcast. Incidentally, both of these industry leaders will be speaking at the Ghost Kitchen Conference in Houston this weekend!

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Podcast: What the MrBeast controversy says about virtual brands

A Deeper Dive: The podcast discusses the MrBeast Burger issue and the future of delivery-only concepts.

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MrBeast Wants to IPO MrBeast Burger and Feastables to Let the Little Guy Share in the Upside — This Alternative Might Be the Perfect Solution – Yahoo Finance

According to some recent tweets, MrBeast laid out a brief plan for these businesses. The YouTube star noted he wants to build these brands “and eventually be able to sell parts of them for billions of dollars so [he] can give away billions in future videos.”

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Nextbite faces lawsuit for not giving enough notice ahead of mass layoffs

In a proposed class-action lawsuit, an ex-Nextbite employee is suing the company for not giving employees 60-day notice of the layoffs, according to the WARN Act.

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Grubhub partners with Hot Ones for delivery of ‘As seen on YouTube’ wings

Grubhub announced a partnership with First We Feast’s Hot Ones, while a few months ago DoorDash partnered with Roku for shoppable ads.

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It’s Time to Revisit the ‘Restaurant of the Future’

In the end, COVID-19 created two lasting consumer demands—convenience and frictionless digital experiences.

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Driving forces redefining the HoReCa landscape

The HoReCa industry, which stands for Hotels, Restaurants, and Cafes. In this article, we will explore the current scenario of the HoReCa industry and delve into the emerging trends that are shaping its future.

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Boom-Era Excesses Haunt The Ghost Kitchen Space

Startup investors certainly thought so. Top-funded companies in the ghost kitchen space raised more than $3 billion in venture financing between 2020 and 2022, per Crunchbase data. Fast-forward to 2023, and for those of us luxuriating with a paper menu for a sit-down meal, this seems like a bygone era. Yeah, ghost kitchens are still a thing. But the market isn’t growing like it used to.

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Ghost kitchens lose popularity among millennials as takeout dining increases

The demand for ghost kitchens has declined by 42% among millennials in the past year, according to a new report from Restaurant Power Index. The report found that millennials are increasingly choosing to order takeout from traditional restaurants instead of using third-party delivery apps.

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Rebel Foods Enters Saudi Arabia; Aims at Building $100 MN Food Delivery Biz

It is also planning to open 60 internet restaurants throughout the city within the next year and also plans to expand its operations to other cities, including Jeddah, Dammam, and Khobar.

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