Issue #137 – OnTrend Concepts

April 6, 2023

Peter Cook, Editor

This is a great issue of the Ghost Kitchen Digest. It is shorter than usual, but every article is worth reading.

OnTrend Concepts is happy to announce that we’ve launched a program to connect investors with those looking for investors. Check out the announcement here. And we already have a couple of investment/partnership opportunities listed here and here.

We are happy to welcome Wow Bao as the Lanyard Sponsor for the 3rd Annual Ghost Kitchen Conference! Check out more information about the conference here.

And now, the news…

Connecting Ghost Kitchen & Virtual Brand Startups with Investors

Are you looking to raise some money or find a strategic partner? Or perhaps you are looking to invest in the ghost kitchen or virtual brand industry? OnTrend Concepts would like to help!

Ghost Kitchens on the BBC: Bringing dark kitchens into the light

BBC’s “The Food Chain” talks to Karma Kitchen, YourKitchen, and OnTrend’s own Pete Cook.

Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

The third-party aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.

Helbiz Kitchen Expands to Austin, TX

Austin becomes the third North American city for Helbiz Kitchen, capitalizing on the existing customer base from its shared mobility and vehicle rental services.

Investment Opportunity: Leading European Ghost Kitchen Operator

Check out this unique investment opportunity with a leading European industry leader.

The Current State of Virtual Brands in 2023

Matt Newberg and and the Loop team up to analyze which virtual brands have the largest presence on the leading delivery apps.

Leveraging Virtual Restaurant Brands for Improved Food Delivery from Convenience Stores

When it comes to c-stores, it seems to me that a different approach should be taken compared to that followed by mainstream restaurants. The virtual brands used by c-stores should be a sort of hybrid model between a traditional take-away restaurant brand and a consumer retail brand.

Lunchbox Releases E-Book on Catering

As the catering sector continues to ramp up for restaurants, we’re sharing a 4 step guide to maximize your restaurant’s solution — breaking down strategies to attract more guests, improve operational costs, and maximize profits. We’ll have a panel discussion on this topic at the 3rd Annual Ghost Kitchen Conference in Houston.

Virtual Brands Investment/Partnership Opportunity

West coast virtual brand company is looking for an investor and/or strategic partner to accelerate their growth.

AI Is Attempting To Take Over The Restaurant Kitchen

These days, artificial intelligence is everywhere. Whether it's generating a deepfake, driving a car, or waxing poetic on which fast food restaurant has the best burger, it's hard to avoid the applications of this technology. Now, it may arrive in one of the most shocking places yet: the kitchen.

Is the Hype Around Cloud Kitchens Over?

While some feel the future may look bleak for certain cloud kitchen brands, a couple of large-scale, multi-specialty cloud kitchen networks have shown tremendous growth in a sustainable fashion as they are moving towards positive unit economics along with their growth. Nice analysis of the situation.

India: Swiggy CTO moves on to start his entrepreneurial venture

The online food aggregator will become a stakeholder in Kitchens@ through the all-equity transaction of Swiggy’s Access.

India: Iron Pillar Closes $129M Growth-Stage Cloud Fund

Company has invested in cloud kitchens in the past. The $129 million growth fund will be invested in Series B and Series C stages in Indian SaaS companies built for the world.

MENA: Middle East on ‘radar’ of global investors as it enjoys IPO boom

Frenzy of activity across the region contrasts sharply with Europe’s moribund market. Some cloud kitchen companies have potential to do something.

Our newsletters are a collection of all the news from the previous week related to each digest topic. The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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