OnTrend Concepts

October 27, 2022

Peter Cook, Editor

Does it seem to you like the ghost kitchen and virtual brands industry is entering a new stage?  It does to me.  It seems like the investment world is getting a reality check and companies need to have some proven concepts before landing the big money.  Those enjoying success are “staying in their lanes” and partnering with others who offer very specific expertise.  And some partnerships are dissolving.  For the industry, I think that’s pretty healthy.

And now, the news…


Issue #116

Nekter Juice Bar Signs 64 Franchise Agreements

Nekter Juice Ba has more than 330 locations open or in development and has announced it has signed 64 new franchise locations since the start of 2022. They also recently partnered with Kitchen United to open five “ghost kitchen” locations, following the opening of its first ghost kitchen with DoorDash Kitchens in Redwood City, California, last May.

Read More

Former Focus Brands President Kat Cole Joins Virtual Restaurant Company Nextbite As Advisor

Powerful Operator and Growth Leader Brings More Than 25 Years of Building and Executing Global Brands to Nextbite.

Read More

Jet founder Marc Lore explains why now's the time to disrupt the food industry

Wonder has often been described as a cross between ghost kitchen and food truck. Why does Lore say he's confident that model can work? In part, it's because our relationship to food and time has evolved since the '50s, when fast-food became popular.

Read More

How far will Marc Lore’s mobile ghost kitchen concept go?

Wonder’s business model, which borrows a page from Netflix, stands out for its focus on content, securing exclusive rights with esteemed chefs like Bobby Flay and top restaurants to recreate items from their menus.

Read More

Atlanta restaurateur Chad Dillon to open six new concepts and one franchise under new Privilege Restaurant Group

Portfolio includes Vegan Me, is a cloud kitchen concept serving milkshakes and burgers, including a vegan shrimp burger.

Read More

Tasting Notes: Flat Boy Burgers earns a permanent place to serve Smashburgers

From cooking at home, to a ghost kitchen, to a curling club! The editor loves all three of those things, so I had to include this article!

Read More

Brinker names chief people officer, chief digital officer

Brinker International announced Monday that Wade Allen, who previously served as SVP of innovation for two years, returned to his role as SVP and chief digital officer.

Read More

Holy Cow has Terminated its agreement with MIC for marketing, promotional, and investor relations services

Holy Cow is a multi-division food manufacturing operation that offers Ghost Kitchens, Commissary Kitchens, Co-pack Manufacturing and Private Label Manufacturing. The €500,000 fee has been almost completely returned to Holy Cow! Hopefully they can now use that money to sponsor the International Ghost Kitchen Conference!

Read More

Ghost kitchen startup REEF has quietly exited the Houston market

Nancy Luna reports on ghost kitchen operator’s exit of major Texas market.

Read More

Check Out This Video Preview of the International Ghost Kitchen Conference

The first conference to bring together leaders from ghost kitchens, QSR chains, foodtech, and delivery firms will be held in Amsterdam from March 1-3, 2023. It will focus on helping attendees and sponsors find the right partners to help each other expand into new markets around the world. Check it out.

Read More

ASAP looks to take bite out of NYC delivery market

ASAP, the on-demand delivery company owned by Waitr Holdings, has launched home and office restaurant delivery in New York City, the company announced Thursday.

Read More

How TikTok is changing the restaurant landscape

From restaurant reviews to discovery, it’s become the new platform for consumers to uncover where to go next.

Read More

SpotOn Finds Majority of Restaurant Operators Optimistic and Making Operational Changes to Capitalize on 2022 Holiday Season

With a significant portion of annual revenue on the line, restaurants are turning to technology to drive operational efficiencies and expand revenue opportunities to make the holidays merry.

Read More

Podcast: Mike Fleiner with The Inside-Out Alignment Show interviews Wade Allen

Wade Allen: Grit, Resilience and Why Never Giving Up Matters

Read More

Podcast: Steve Turk Interviews Jennifer Kaminski - Managing Partner at 2 Korean Girls & Social Media Marketer

Throughout this episode, Jennifer talks with Steve about her marketing career and what led her sister and her to create 2 Korean Girls. She talks about the changes she saw in marketing with the rise of social media, the process building a ghost kitchen, how packaging and branding has impacted 2 Korean Girls success, and more.

Read More

Podcast: The TEConnect Podcast

I just ran across this podcast and found the hosts very engaging. This episode focuses on the niche topic of what types of printers are good for the back of the house.

Read More

South America: They found the recipe to sell more by delivery, expanded and now want to enter the U.S.

Kitchenita opted for dark kitchens before the pandemic and now they want to captivate food ones. In 2023 they will seek $15 million to set foot in the U.S. market.

Read More


South America: Chefs, a new business mindset

Amid the pressure that the pandemic has generated, a generation of chefs has emerged who have broken with past beliefs to coin a new entrepreneurial mindset between them. And they're not young chefs. They are chefs who have reinvented business and taken on a new mindset.

Read More


UK: A Ghost Kitchen Giant Takes Over Flipping the Bird in Shoreditch From Gordon Ramsay

Peckwater Brands will flip the Bird on Kingsland Road into a “restaurant, development kitchen, and engagement centre” for its gargantuan ghost kitchen operation.

Read More


UK: Turkey-based Avane Cloud Kitchens is Expanding to the UK

Istanbul-based cloud kitchen operator with multiple locations announces their new London kitchen.

Read More


EU: Dani García joins forces with Lift AM in the first large Spanish 'dark kitchens' socimi

The investment vehicle will be the landlord of La Gran Familia Mediterránea in about half of the new premises that the restaurant firm plans to open in the next three years.

Read More


EU: How I Got Here: Anton Soulier

The CEO and founder of delivery-first kitchen group Taster, which recently launched a new pasta concept with chef Jamie Oliver, on swapping a career in finance for one in hospitality.

Read More


EU: Jamie Oliver calls restaurant collapse a 'minor blip' - and says failure has made him better

It was perhaps only a matter of time before a big name chef joined the delivery revolution and the growing 'ghost kitchen' trend. Oliver's new venture, Pasta Dreams, with delivery-first restaurant group Taster, will see his Italian-inspired dishes available on Uber Eats, Deliveroo and other platforms.

Read More

Asian fast-food giant Jollibee eyes doubling sales in 5 years

Company CEO Ernesto Tanmantiong said the company will also invest more in digital initiatives that include the development of a mobile app, loyalty programmes, virtual drive-thrus and cloud kitchens.

Read More

APAC: Grab Indonesia discontinues GrabKitchen

Grab Indonesia's chief communications officer said that GrabKitchen has witnessed an inconsistent growth and a shift to an asset-light business model during its four years of operation.

Read More

APAC: Food Delivery: between ups and downs, with a more lively trend in Southeast Asia

Grubhub expands its selection through a partnership, but Deliveroo will withdraw from the Netherlands. However, food delivery is growing in Southeast Asia, where startups bring enabling solutions to a market still with great potential.

Read More

UAE: Ralph’s Kitchen launches F&B incubator and portfolio of virtual brands

Maristo Hospitality, the group behind Popeyes Louisiana Kitchen and Sisi's Eatery in the UAE, has launched a new concept of dark kitchens Ralph's Kitchen. The new facility offers up-and-coming F&B brands the chance to build their business.

Read More

UAE: Dubai delivery riders get a new dedicated rest area with AC and free health checkups

Dubai Healthcare City will provide Dubai delivery riders with shade, water, and access to healthcare.

Read More

UAE: Generation start-up: How The Cloud’s recipe for success doesn’t rely on discounts

George Karam, co-founder and chief executive of The Cloud, a food technology start-up based in Abu Dhabi’s Hub71, believes in the power of the brand: if you think you’re good enough, then dish out your food with confidence knowing that it is value for a hungry consumer's money.

Read More

UAE: A Look Inside Kitopi

Okay, this is not an in-depth look at their business model or technology. It is actually just a look around their office, provided by the company who did their interior design. Nice place!

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide delivery services or technology? Advertise in our newsletters!

© Copyright 2020 OnTrend Concepts. All Rights Reserved.