OnTrend Concepts

November 4, 2021

Peter Cook, Editor

The restaurant industry continues to evolve.  As things move toward normalization, more of the industry is coming to the realization that many customers have evolved to prefer plentiful delivery options.  Ghost kitchens and virtual brands are doing their part to help meet those needs.

Registration and sponsorship is now open and starting to fill up for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference, being held in Dallas. Texas on June 9-10, 2022.

Feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.  There is no cost and no selling of email addresses.  Just doing our part to help us stay informed.


And now, the news…

Issue #67

Ghost Kitchens and Virtual Brands: What Do Customers Think?

New research suggests the restaurant consumer has changed, and maybe for good.

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New Virtual Brand Solutions by Revolution Optimizes Revenue and Kitchen Capacity for Restaurants

Restaurant Revolution Technologies (Revolution) announced the launch of new Virtual Brand and Ghost Kitchen solutions.

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Solomon: Will it be easy to sue ghost kitchens?

Krenar Camili, a New Jersey lawyer, warns of the legal complications of ghost kitchens.

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Chicken Prices Are Causing Headaches for Wingstop

The fast casual’s food costs are soaring and it is looking for ways to assert more control over its supply chain.

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Beer gardens and ghost kitchens: the startup changing the face of car parks

Reef wants to un-clog city streets and deliver food to your door via robot.

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C3 Links With Robot Delivery Service Coco

The digital restaurant company is using autonomous rovers from Coco to cart food from three locations in Los Angeles.

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3 small fast-casual chains break down why they're building more restaurants instead of ghost kitchens

The companies said physical stores were important to them so they could focus on customer experience.

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How Chipotle Plans To Keep Up With A Growing Digital Demand

Chipotle executives have been referencing the brand’s “two businesses” of dine-in and digital for some time, and that model seems to be solidified now.

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Chipotle workers say they're overwhelmed by surging demand for online orders, which has led to delays and angry customers, according to a report

Chipotle staff told MarketWatch their restaurants were struggling to cope with a surge in digital orders.

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Tijuana Flats Rolls Out Virtual Brand Smack Wings

Tijuana Flats, the Orlando, Florida-based Tex-Mex favorite, announced today the launch of a new virtual brand: Smack Wings.

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Ghost kitchen from Dallas' Blue Goose Cantina hits all the top trends

Coming a little late to the virtual kitchen field but with no less vigor is Blue Goose Cantina, which has launched a concept called Holy Taco Fields.

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New Ghost Kitchen Operator to Open in Miami, Chicago

It will chop up the space into “kitchen studios” of roughly 250 square feet and lease them out to virtual restaurant operators.

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Epic Kitchens Opens In Lakeview, Bringing 4 Restaurants Under One Roof

Epic Kitchens, a new "ghost kitchen" in Lakeview, allows people to order from four restaurants under one roof.

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Virtual Dining Concepts cooks up growth after $20M investment round

The new funds will help the 2-year-old company develop new technology, beef up its corporate infrastructure and ramp up marketing and customer support.

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Milwaukee Bucks to take on the Colonel when it comes to chicken tenders

The restaurant initially opened as a ghost kitchen in their arena, offering a simple menu. Now it will expand to brick and mortar locations.

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Komo Plant Based Foods Plans to Launch Ghost Kitchen Concept through Komo Eats

Komo Plant Based Foods announces that it is near completion of its Komo Eats menu for Komo's ghost kitchen concept.

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Sajj Mediterranean partners with All Day Kitchens to launch limited concept, Sajj Mediterranean Express

Unlike the traditional warehouse ghost kitchen model, All Day Kitchens offers restaurants access to a full network of satellite kitchens.

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Salted Scores $16M For Virtual Restaurant Brands

The company has now raised $20M in total.

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Tiger Global in talks to lead $100 mn funding round in Box8

New York-based Tiger Global Management is in advanced stages of discussions to lead a $100 million funding round in cloud kitchen platform Box8.

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Butler Hospitality Raises $35M to Elevate The Hotel Experience Starting with Room Service

Butler Hospitality is the technology-driven turn-key solution that transforms the hotel dining experience through cloud kitchens for hotels.

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ReelTime's Technology License Revenues at New Highs from Virtual Restaurants Munchie Magic and Thai Dah

ReelTime Media announced that its revenues from its technology license continue to increase as the virtual restaurants continues to expand.

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Waitr partners with Denny’s, adding more options for breakfast delivery

Waitr Holdings announced today a new national partnership with Denny’s to its delivery platform.

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Legendary Restaurant Brands Partners with Franklin Junction to Accelerate Growth in Asia-Pacific Regions

Legendary Restaurant Brands is preparing to introduce its chef-driven American fare to more markets across the globe.

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Yum Brands Eyes Digitally-Driven Restaurant Industry Record For New Unit Growth

Yum Brands’ digital sales momentum continued through the third quarter, despite dining rooms reopening.

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Coho Collective Kitchens Inc. Announces Acquisition of Phantom Kitchen Inc.

Canada: Coho Collective Kitchens Inc., a leading Canadian ghost kitchen operator, is pleased to announce that it has acquired Phantom Kitchen Inc.

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Popular Liverpool Greek restaurant opens Manchester ‘dark kitchen’

United Kingdom: Laros, a much-loved authentic Greek eatery on Liverpool’s Bold Street, is expanding and opening a second location, in Manchester.

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Hungry for change: How UK restaurant industry can beat the labour shortage

United Kingdom: Job vacancies are up 20% from pre-pandemic levels as employers struggle to fill many positions.

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Russia's Ozon Express Launches Ready-To-Eat Meals Delivery Service

Russia: Russian e-grocery platform Ozon Express has launched a meal delivery service for ready-to-eat meals.

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Customer experience shapes digital services amid pandemic boom

Turkey: Concepts such as customer experience and employee experience have been setting the agenda recently.

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Cloud kitchen Tokarii announces its launch

India: Tokarii brings sourced, artisanal products to the discerning city-dweller who wants to break away from the notion that healthy and clean eating is monotonous.

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Cloud kitchen startup TTSF Cloud One raises $5.3 Mn led by Brand Capital

India: The company said it plans to plans to extend its reach to scale up tech infrastructure & brand building.

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JustKitchen Adding Three Additional Ghost Kitchen Locations in Taiwan

Taiwan: The New Locations will be located in the Zhongzhen and Zhongshan areas of Taipei City, as well as in the Sanchong area of New Taipei City.

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