The ghost kitchen and virtual brand news just keeps on coming! Investments, partnerships, and new announcements continue. It’s not all good news. Some companies have had to pull back or make adjustments, but that’s healthy for the industry and for those specific companies.
Something that did jump out at me in pulling together the Digest this week is that several cities and countries appear to be looking to further regulate dark kitchens. There were multiple articles on the topic (I did not include them all in the Digest), especially in France and Brazil. Industry leaders and groups need to think about what we can do to help with public relations and public sentiment when it comes to operating.
Reach out to Pete Cook (pcook@ontrendconcepts.com) if you are interested in talking about international expansion. Pete has meetings with industry leaders in the UK, EU, and UAE coming up, just to talk about how their approach international expansion, how they find the right partners, etc. We’d love to have you as part of the conversation as well!
And now, the news…
