OnTrend Concepts

August 19, 2021

Peter Cook, Editor

We hope you are doing well and found time to relax this summer.

Looking forward to seeing many at the Florida Ghost Kitchen and Virtual Restaurant Seminar (October 19th in Tampa).  The event website is https://ontrendconcepts.com/florida/.

Please feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.

And now, the news…

Issue #56

As the Ghost Kitchen Industry Matures, Here Are 5 Trends to Watch

Here are five trends that will continue to shape the rapidly evolving ghost kitchen industry beyond the pandemic.

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How Ghost Kitchens Highlight Trademark Strategy

Operators would be wise to design marks to effectively compete online.

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A brand owner’s view on packaging trends in the food delivery space

The food delivery sector brings with it a host of both new and existing sustainability, logistical and cost factors for the packaging industry.

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Fee-Free Restaurant Marketplace Lunchbox To Go Global By 2022

Lunchbox announced the acquisition of Spread, a startup that offers a digital ordering option that charges a flat rate, rather than taking a large percentage of the profits from each sale. Through this acquisition, Lunchbox is creating a commission-free digital ordering platform.

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DoorDash held talks to buy Instacart- The Information

U.S. food delivery firm DoorDash Inc (DASH.N) held talks over the past two months to buy grocery delivery company Instacart for a likely price of between $40 billion and $50 billion.

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GrabFood lets users add a priority fee to cut the queue and speed up food delivery

If you make an order with GrabFood, selected users may now opt to have your food delivery order prioritized with its new priority delivery feature.

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GrubHub, DoorDash Services Take Off During Pandemic: A Look at the Patents on Food Delivery Inventions

While each company saw noticeable increases in sales volume during the pandemic, DoorDash secured 56% of U.S. sales during June 2021, ahead of Uber Eat’s 23% market share and GrubHub’s 16% share.

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Just Eat Takeaway and DoorDash serve up food for thought on the growing home delivery market

App-based home delivery services are not new, exactly. But the COVID-19 pandemic has made services such as Just Eat Takeaway and DoorDash a central part of many peoples’ lives.

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The Family Behind The Iconic Planet Hollywood Brand Introduces The Breakfast Club, A Next-Gen Neighborhood Restaurant

Hospitality mogul Robert Earl and his son, Robbie Earl, announce today that they are launching The Breakfast Club

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Try 5: Celebrities jump aboard the virtual kitchen bandwagon

Celebrities like George Lopez, Wiz Khalifa, Mariah Carey and Tyga are all already multi-hyphenates, but in the past year, they’ve each added another starring role: The face of a virtual kitchen.

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Guy Fieri's Flavortown Kitchen Partners with Lifestyle Brand MiddleClassFancy to Debut the Rand Burger

The world’s most memeable chef, Guy Fieri, is taking his Flavortown Kitchen, a delivery-only restaurant brand powered by Virtual Dining Concepts

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TikTok Star Larray To Launch Virtual Mac & Cheese Restaurant

There's a new business venture on the horizon for TikTok star Larray . The 23-year-old is launching a virtual restaurant called Larray's Loaded Mac.

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As comfort food takes over, will we ever want white tablecloth dining again?

The pandemic ushered in a new level of dining, from revamped drive-through options to family packs of comfort food to home-cooked meals. So did it kill off fine dining? Experts say the white tablecloth experience is not dead yet — but it has been forced to evolve.

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Full-service restaurants tap into off-premises potential

Better packaging, improved technology and virtual brands allow table-service operators to compete with the off-premises experts

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‘We’re in the age of convergence:’ How robots, AI, and augmented reality are taking over the (food) world

Robots in the kitchen and drones in the sky still may sound like novelty technologies for many operators. But droids, drones and augmented reality are ready to exit the test phase stage and become must-have tech solutions for restaurant operators.

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Applebee's Plans More Drive-Thrus As Sister Brand IHOP Eyes Virtual Concepts

With operations normalizing, the company intends to air an updated strategy in the coming weeks for maximizing shareholders’ returns

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CloudKitchens, the Global Ghost Kitchen Provider From Former Uber CEO, to Open Cleveland Facility This Fall

CloudKitchens, the international network of ghost kitchens operated by Uber co-founder and former CEO Travis Kalanick, has been quietly building out a Cleveland facility.

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DoorDash Sees Record Orders Eaten Up By Rising Costs

The company experienced a brief period of profitability at the start of the pandemic and reported a $23 million profit a year ago, but returned to operating at a loss the following quarter. It has been in the red since then due to major investments that the company is making in its long-term future.

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AirAsia’s food delivery service takes off in Thailand

Malaysia: With hefty losses in millions during the pandemic, Malaysia-based airline AirAsia announced yesterday that it has jumped into the highly competitive food delivery industry in Thailand by kicking off AirAsia Food.

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Cloud kitchens heat up in Indonesia as the food delivery sector keeps growing

Indonesia: COVID-19 has forced the entire F&B industry to quickly adapt to the new normal to survive, which meant utilizing online channels more aggressively to reach customers.

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The rise of the dark kitchen in London

London: There are now approximately 750 dark kitchens operating across the UK with an increasing number of restaurant brands, delivery companies and start-ups investing heavily in the delivery and takeaway sector.

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