OnTrend Concepts

October 7, 2021

Peter Cook, Editor

Check out the great list of speakers and panelists at the Florida Ghost Kitchen and Virtual Restaurant Seminar!  October 19th is fast approaching.  We look forward to seeing many of in person, in Tampa.  Check it out: https://ontrendconcepts.com/florida/.  You won’t want to miss it!


Big news of the week is the partnership between Kitchen United and Zuul!  Restauranteurs continue to expand and innovate to enable the restaurant industry to survive and thrive during these challenging times.  And many of the newsmakers in this week’s issue (DoorDash, Kitchen United, ClusterTruck, Earl Enterprises, Virtual Dining Concepts, etc.) are going to be at our event in Tampa on the 19th!  Great opportunity to chat with people doing deals and moving the industry forward!


Please feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.


And now, the news…

Issue #63

Ghost Kitchens: A $1 Trillion Industry?

Euromonitor predicted it could become a $1 trillion dollar industry by 2030.

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Why Your Next Online Meal May Be Coming From Ghost Kitchens?

How Ghost kitchens Are Giving Rise to 3rd Party Mobile Smart Kitchens.

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The Possibilities and Pitfalls of Ghost Kitchens

Experts weigh in on the ghost kitchen movement—and how pizzeria operators can make it work for them.

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Building powerful food delivery brands in a world without restaurants

Merchandising is a particularly powerful tool for food delivery providers that are unable to lean on real-world interaction inside a restaurant.

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How ghost kitchens market themselves without physical locations

Delivery-only food concepts rely on clever digital strategies to get the word out, but they have to make sure they’re not also deceiving customers.

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Kitchen United buys ghost kitchen developer Zuul

Kitchen United Chief Executive Michael Montagano said the acquisition is part of the company’s plan to expand into the New York City area and beyond.

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With Kitchen United’s Zuul Acquisition, Ghost Kitchen Space Begins to Take Shape

After years of proliferation, the ghost kitchen space may be consolidating.

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5 Restaurant Marketing Ideas To Promote Your Cloud Kitchen Or Homemade Food Startup

Need tips to promote your cloud kitchen services or homemade food startup?

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Why Putting People First Is Good For Business In The Restaurant Industry

It’s possible to run a successful restaurant enterprise while also attracting and retaining employees, by making it a healthy, safe and desirable place to work.

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Restaurants Ready to Crack Open New Revenue Streams with Delivery-Only Breakfast

The breakfast delivery day part more than doubled its share in 2020 over 2019.

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Cousins Subs Changes Course on Its Ghost Kitchen

The chain realized the delivery-only location would be a great place for an actual restaurant.

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Bennigan’s and Steak & Ale will open ghost kitchens with Reef

Reef will serve as an operator of Legendary’s casual-dining concepts in the Middle East, United Arab Emirates and Europe before moving on to U.S. markets.

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Why Tropical Smoothie Cafe is Bucking the Ghost Kitchen Trend

CEO Charles Watson says they are not a part of the chain’s sizable growth plans. 

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Ghost Kitchen All Day Kitchens Raises Another $65M

The company, which operates satellite kitchens for emerging brands in San Francisco and Chicago, said it plans to expand to Texas and Southern California.

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After only 90 days with a storefront, CHX has closed in Uptown Minneapolis

The restaurant began as a ghost kitchen and took a chance on brick-and-mortar. 

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Legal Sea Foods comes to Columbus via virtual kitchen

Legal Sea Foods is the latest restaurant to take its menu virtual.

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Old School Hospitality Group Gets into the Ghost Kitchen Game with Phantom Sushi

Old School Hospitality Group just launched their first ghost kitchen concept, Phantom Sushi.

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Autana bringing authentic Venezuelan to the Main Line

Working out a ghost kitchen based inside the Ardmore Station cafe, Levi Hernandez is bringing his authentic Venezuelan cuisine to Main Line diners.

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Instacart Fires Back at DoorDash With Prepared Meals Partnership

Sunbasket announced that it has become the first direct-to-consumer (D2C) meal provider on Instacart’s marketplace.

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This virtual food hall is cutting out the middlemen and their delivery drivers make up to $80,000 a year

Ghost kitchen/virtual food hall with major goals of expanding to new markets and owning their fleet of drivers.

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All Day Kitchens wants to expand every independent restaurant’s delivery network

Uber Eats alums Ken Chong and Matt Sawchuk came up with another approach.

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Where 'iconic' Boise restaurant was torn down, five new ones open?

Boiseans might feel a ghost or two inside Idaho's premier ghost-kitchen operation when it opens a new store this week.

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Fast-casual 800 Degrees plots rapid expansion with both REEF ghost kitchens and robotic pizza-making kiosks

New franchising strategy aims to expand operator reach with lower-investment options and an off-premise focus.

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Dependability of logistics will aid the success of PH cloud kitchens

Parallel investments have to be made by their industry counterparts, especially those in logistics, to help cloud kitchens reach their full potential.

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FoodTech: Everything you need to know about the industry that transforms our food

This emerging and dynamic sector dedicated to transforming the food industry into a more modern ecosystem.

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Virtual Restaurant with 100% of Proceeds Donated to The Folded Flag Foundation

Songwriters Cafe virtual restaurant gives 100% of net proceeds to The Folded Flag Foundation.

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Franklin Junction adds Dickey’s Barbecue Pit to roster of brand partners

Dickey’s Barbecue Pit looks to Franklin Junction to help expand global brand reach capital-free through host kitchens.

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A New Era of Lunchbox

A love letter to the restaurant industry, chains, and ghost kitchens.

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Recipe for revenue: Why restaurants are becoming host kitchens

Restaurants are leveraging unused kitchen capacity to facilitate the delivery of other brands and rake in extra cash.

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Domino’s is counting the steps to the door of your stomach

Australia: The hope is to design a kitchen that allows a pizza or side order to be made with fewer steps.

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Domestic cloud kitchen biz expected to surge to $2 billion by 2024

India: RedSeer Management Consulting reports the domestic cloud kitchen market is likely to surge to $2 billion by 2024 from $400 million in 2019.

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Are Cloud Kitchens The New Normal?

India: National Restaurant Association of India (NRAI) recently reported to Business Today that income from food delivery business currently stands at 40%.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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