OnTrend Concepts

November 17, 2022

Peter Cook, Editor

Wow.  Lots of news this week.  PepsiCo, TikTok, Subway, Kitopi, and lots of international ghost kitchen news.  Carve out some time to scroll through the entire Ghost Kitchen Digest this week.  Some creative approaches that could apply to your business.

A few other bits of news to highlight:

  • Yours truly will be a part of the November 30 episode of TrendTalk by RATIONAL Session 10 – “Ghost Kitchens: Safe Harbour in Stormy Waters?“ register here ➡️ https://lnkd.in/dJH38EX
  • As you may know, OnTrend Concepts also has a vertical focused on restaurant drive-thru.  In addition to our weekly newsletter (Drive-Thru Digest), we just announced the Drive-Thru Leadership Summit (being held in Atlanta on January 19), and just launched the Drive-Thru group on LinkedIn.  For those of you focused on off-premise and drive-thru, please check them out!
  • As you work on 2023 budgets, you want to budget for being a part of the 3rd Annual Ghost Kitchen Conference (to be held in July in Houston…more info coming soon!) and the International Ghost Kitchen Conference (March 1-3, 2023 in Amsterdam!  This one is picking up momentum!  Look for some big announcements just after Thanksgiving).  Let us know if you want to advertise in this newsletter too!

And now, the news…

Issue #119

Pepsi Announces a New Ghost Kitchen Opportunity

PepsiCo announces a new ghost kitchen capability to help unlock growth opportunities for foodservice partners.

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Subway focuses on off-premises, on-the-go concepts

Subway is expanding its non-traditional business segment with a platform focused on convenient locations and offerings.

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TikTok Launching E-Commerce Platform in U.S.

The social-media giant already has an e-commerce presence in the U.K. and in Southeast Asia.

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Year of Reckoning Brings More Changes to REEF Kitchens

A growth-at-all-costs mentality led to problems at the ghost kitchen company. Now it’s slowing down to reassess.

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JustKitchen Expands B2B and D2C Offerings Through New Arrangements

Workers and Consumers Now Have More Access to JustKitchen's Meals and Brands 

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New virtual restaurant at SEA extends airport ghost kitchen trend

SEA adding a chicken-themed virtual restaurant to the growing number of airport ghost kitchens and virtual restaurants.

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Tech Tracker: the next generation of digital tech solutions is here

Both Lunchbox and Thanx have released new versions of their software.

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Raising capital from traditional lenders is a big issue for cloud kitchens and QSR Chains

"The concept of QSR and cloud kitchens is quite novel, and as a result, SMEs often do not qualify for traditional bank financing."

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Ghost Kitchens Are Evolving

Many ghost kitchens are trying to become more customer-facing, some even hoping to abandon the term “ghost kitchen” altogether.

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Restaurants Leverage Hospitality Experience as 'Dark Kitchen' Trend Grows

Thanks to tools like Google Business Profiles and Facebook Business Pages, restaurants can now take charge of their own online promotion and customer acquisition, Nezar Kadhem, founder and CEO at UAE-based restaurant platform Eat App, told PYMNTS in an interview.

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NYC Proposes $24/Hour Minimum Wage for ‘Deliveristas', Admits Order Costs Will Rise

The city estimates more than 60,000 workers would be eligible for the new rates

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Food Delivery Robots Are Running Amok On College Campuses

U.S. Food delivery services are now using autonomous robots to reduce operational costs and solve labor shortage hiccups.

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Video: We spent 24 hours with MrBeast

What actually happened at the MrBeast Burger world record opening day.

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UAE: talabat and Wings Partner to Pilot Next-Gen Robotics for a First-in-the-MENA Region, Fully Automated Cloud Kitchen

Wings, an emerging AI and robotics startup has signed a partnership with talabat, the MENA region’s leading local tech platform to utilize and operate a fully automated, next-generation cloud kitchen in the UAE.

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UAE: Interview with Samana Darkan, Chief Product & Technology Officer / Co-Founder of Kitopi

They talk about how a startup business is built, how to look for a global niche, how it responds to changing trends and consumer tastes.

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Blink Table Talks Ep. 7: How Dark Kitchens Can Leverage Technology To Improve Profitability

Insightful discussion with Blink’s CEO and Co-Founder, Syed Sair Ali, and the Founder of 2030 Kitchen , Muhammad Ahsan Ahmed (Ex-COO IHOP PK, Ex-COO Domino's KSA & PK)

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MENA: ULB Sells 2500 Burgers per Day from their Ghost Kitchen

"Cant say I enjoyed the food but interesting to see this type of operation thousands of miles from home." Carl Orsbourn

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Oman: First Omani Cloud Kitchen announces new partnership

Fried-chicken sensation Sides will be launching in Oman as part of an exclusive partnership with the first and leading Omani Cloud Kitchen - IO Kitchens.

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Oman: By Launching KitchenomiKs, Aankush Bhatia Is Using Over 25 Years Of Experience In F&B To Reimagine Oman's Food Delivery Sector

The foodtech and cloud kitchen enterprise offers restaurants and food brands the opportunity to scale (without any capital investments) through turnkey delivery solutions that help with the preparation, distribution, and expansion of food concepts.

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United Kingdom: Rapid grocer Gopuff partners with Uber Eats

Uber Eats users will be able to shop from Gopuff dark stores on the Uber Eats app.

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Spain: Sushimore goes a step further in its national #expansión plan and announces the opening of a new dark kitchen in Hospitalet de Llobregat (#Barcelona)

Its CEO, Roger Antelo Rodriguez, points out: "We want to democratize #sushi and the formula of the dark kitchen allows us to reach very quickly any point inside and outside our borders."

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Italy: Helbiz Kitchen expands in Milan and lands in Turin, Italy

New locations coming through agreement with Kuiri

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Colombia: Ghost kitchen operator Muncher secures $27 million Series B round

Muncher will add “hundreds more kitchens” in Colombia, Mexico, Peru and Brazil.

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Australia: Restaurants blindsided by sudden Deliveroo Australia collapse ahead of dinner rush

Deliveroo Australia made the shock announcement to leave the local market Wednesday afternoon

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India: Ghost Kitchens Buys Ex-Capgemini Exec Floated Foodtech Firm

Ghost Kitchens Pvt. Ltd on Monday said it has acquired Bengaluru-based foodtech firm Where’s The Food.

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India: Zomato Will Ban These Cloud Kitchens For Running 10+ Brands From One Location

Zomato announced to crack down on Cloud kitchen operators who are misusing legal loopholes

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India: Insurgent Meals will get Haldiram’s, Nirula’s, Vasudev Adigas, on cloud kitchen platform

Launcher basically permits third-party restaurant manufacturers to make the most of the corporate’s cloud kitchen community to allow on-line deliveries. The transfer is in keeping with earmarking an funding of $150 million to accumulate and scale new meals manufacturers and on-boarding iconic manufacturers.

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India: GetVantage // Innovative Funding Funds Maiz Kitchens

Maiz Kitchens is trying to disrupt the Indian ecosystem with healthy, fresh fast foods options.

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India: Asian QSR chain Qwinny’s plans rapid expansion in Delhi

Qwinny’s has ambitious plans to build India’s first pan-Asian multi-format food chain.

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India: Ghost Kitchens Onboards Harshendar Reddy As Chief Technology Officer

Reddy will be spearheading the development of a proprietary B2B app for Ghost Kitchens

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India: Expert suggests future and scope of cloud kitchen in India

The convenience of ordering through apps without the grind of going out to eat has driven and boost the market demand.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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