OnTrend Concepts

April 13, 2023

Peter Cook, Editor

Tons of news about the ghost kitchen industry this week!  Lots of investment announcements and opportunities, some good analysis, and then some negative coverage/news to balance things out.


Pay special attention to the launch of the brand new International Association of Delivery Kitchens.  A new initiative to provide ghost kitchen and restaurant operators the opportunity to network with industry leaders and peers from around the world.  And there is a free 90-day trial membership for kitchen operators.


Lots of activity/interest since we began showcasing investment opportunities on our website and in the Ghost Kitchen Digest.  You’ll see several new opportunities below.


Mark your calendars for the 3rd Annual Ghost Kitchen and Virtual Restaurant Conference!  It is only 3 months away and promises to be the best ghost kitchen event of the year!


And now, the news…

Issue #138

Whole Foods to try in-house meals

Whole Foods Market is exploring building commercial kitchens that would make prepared meals for the grocer’s food bars and refrigerated cases. Will they then make the leap to delivery?

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Helbiz Kitchen Expands in New York City with Second Location

Helbiz Kitchen, a micromobility.com Inc. company, is pleased to announce the opening of its second ghost kitchen in New York City.

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Pizza Guys bakes up flatbread, calzone ghost kitchen concepts

Sacramento-based pizza franchise Pizza Guys has launched two virtual brands in its kitchens — Calzone life and Pizza Piatta. Calzone life is operating in 54 Pizza Guys, while Pizza Piatta has opened in two locations, according to a press release.

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OnTrend Concepts Launches Association for Ghost/Host/Cloud Kitchen Operators

OnTrend Concepts has launched the International Association of Delivery Kitchens, an association built to provide kitchen operators with a forum to network with peers.

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4 Ways to Unleash the Power of Ghost Kitchens

The Restaurant Boss talks about the maturing ghost kitchen industry.

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Dec Penfold: how food and tech are changing the meal delivery business

The combination of food and tech has provoked enormous change in both the meal delivery industry and people’s eating habits globally. But “we’ve not even scratched the surface”, says Dec’s Kitchen founder, Dec Penfold.

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How Much of a Premium Can a Brand Charge

Juicer CEO Ashwin Kamlani talks about price elasticity at our recent international conference.

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Cooking Up Success: The Skyrocketing Rise of Ghost Kitchens

A really good write-up on the industry. Worth the read.

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Ghost kitchens feeding revenue stream for virtual food brands

The ghost kitchen offers an opportunity for companies already operating a kitchen to expand delivery sales to include 'virtual' food brands.

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Uber’s Platform Model Success Inspires Imitators in Ghost Kitchen Space

Following in Uber’s footsteps, Helbiz is leveraging its mobility platform’s audience to drive restaurant sales.

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Princess Cruises hires former Wired Kitchens COO Sami Kohen as VP food and beverage

Kohen most recently served as chief operating officer for Wired Kitchens, which builds and operates 850 ghost kitchens nationwide supporting micro-fulfillment, multi-brand on-demand food services.

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Connecting Ghost Kitchen & Virtual Brand Startups with Investors

Are you looking to raise some money or find a strategic partner? Or perhaps you are looking to invest in the ghost kitchen or virtual brand industry? OnTrend Concepts would like to help!

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Investment Opportunity: European Restaurant Incubator Launches Funding Round

A renowned European restaurant incubator and community builder has recently launched a funding round!

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Investment Opportunity in NYC Shared Kitchen Operator

Innovative shared kitchen facility in the NYC area is currently seeking an investor or buyer who shares their passion for helping food companies succeed.

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Investment Opportunity: Leading Cloud Kitchen Operator in MENA

MENA (Middle East – North Africa) cloud kitchen operator just opened a round of investment to expand their operations.

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Investment/Partnership Opportunity - West Coast Virtual Brands

West coast virtual brand company is looking for an investor and/or strategic partner to accelerate their growth.

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Investment Opportunity: Leading European Ghost Kitchen Operator

Leading European ghost kitchen and virtual brand operator is looking for investors to help them grow from their current 4 locations to 50 locations in the next two years.

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Los Angeles-based Flyby Robotics launching food delivery via drone in East Valley

Los Angeles-based Flyby Robotics launched a pilot program for drone food delivery for residents living within a one-mile radius of Nekter Juice Bar, MAD Greens and Tokyo Joe's in the neighborhood, the company announced.

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Drone food delivery debuts in metro Phoenix. How it works, who's involved and how to try it

The company announced Wednesday that it raised $4 million in seed investment funding for the first delivery-by-drone trial run, which will take place in Mesa.

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Toronto Food Delivery Bikes & Scooters Could be Forced to Get License Plates

The proposal includes motorized scooters, e-bikes, or essentially any vehicle that has a motor and allows delivery couriers to travel at a fast speed.

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Lack of transparency from ghost kitchens spooks Virginia officials

Local and state officials are struggling to keep tabs on the kitchens due to the sheer amount of them popping up across the state.

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A next-gen ghost kitchen goes poof in Chicago

Epic Kitchens was part of a wave of operators reimagining delivery-only restaurants. But less than two years after opening, its two virtual food halls are closed.

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Are restaurants losing faith in ghost kitchens?

Fewer operators foresee delivery-only concepts growing in 2023. It's looking like a smart bet.

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How Can Restaurants Combat Ghost Kitchens?

We’ve included this article to help everyone recognize that some of our peers in the industry view you as a big threat and what they are doing to combat the industry.

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EU: What is the Future of Off-Premise in Europe?

Carl Jacobs talks with Stephan Leuschner about the industry in this high quality podcast.

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Tech Leaders from Google Cloud, Rebel Foods, and Others Reveal Strategies for Successful Digital Transformation

Building future-ready agile businesses, cultivating a culture of innovation, connecting with customers, and more was discussed at a panel discussion at TechSparks 2023 Mumbai edition.

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India: A Nice Overview of Rebel Foods, the $1B Indian Cloud Kitchen Leader

As of 2023, Rebel Foods operates 25+ own brands and has 450+ cloud kitchens spanning across 10 countries, including the UAE, Indonesia, and the UK, serving more than 2 million customers, making it the largest cloud kitchen restaurant chain in the world.

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India: This Cloud Kitchen Surprises Everyone By Raising Rs 300 Crore; Flipkart Founder Is Also An Investor

Led by Binny Bansal’s fund Three State Ventures, Cloud kitchen brand Curefoods has raised Rs 300 crore ($36.5 million) in an equity and debt round.

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India: Speciality Restaurants bets big on AI, aims at Rs 1,000 crore revenue in 5 years

The company also plans to ramp up delivery through cloud kitchens and 'kitchen within kitchen' set-up.

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India: Cheesiano Pizza sets its eyes on India’s Rs 348 bn QSR market

The brand is currently operating as a cloud kitchen, and plans to open physical stores soon.

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How AI is Revolutionizing Food Tech Startups in India: A Comprehensive Analysis

This report examines the impact of AI on food tech startups in India, highlighting the innovative solutions, industry trends, and future potential.

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APAC: Jakarta-based cloud kitchen startup Legit Group gets Series A to take over the rest of Indonesia

Legit Group, a cloud kitchen brand operator based in Jakarta, has its eyes on the rest of Indonesia after raising a $13.7 million Series A.

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MENA: The rise of ghost and cloud kitchens in the KSA

According to a report by Euromonitor International, the online food delivery market in Saudi Arabia is expected to reach $450 million by 2023, up from $239 million in 2019. This presents a significant opportunity for businesses that adopt the virtual kitchen model.

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MENA: UAE-Headquartered B2B Platform Kaso Is Addressing Procurement Inefficiencies And Food Wastage In The F&B Sector

Company focuses on creating a platform that would streamline the supply chain, minimize food waste, and improve overall sustainability in the food industry.

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