OnTrend Concepts

December 2, 2021

Peter Cook, Editor

Reef’s growing pains put on public display this past week in the Wall Street Journal and elsewhere.  Not unexpected when you grow that fast, but expect they’ll figure it out.

Registration and sponsorship is now open for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference, being held in Dallas, Texas on June 9-10, 2022.

Feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.  There is no cost and no selling of email addresses.  Just doing our part to help us all stay informed.


And now, the news…

Issue #70

How your next food delivery might be cooked up in a parking lot

Dedicated delivery kitchens can push out food faster without having to worry about passing meals along to servers.

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The Rise Of The “Ghost Kitchen”

Industry trade outlets and organizations started reporting on the rise of "Ghost" kitchens across the US.

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Food delivery "ghost kitchens" face major obstacles

The growing popularity of food delivery has given rise to startups that open "ghost kitchens", but they can come with a whole host of problems.

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Ghost Kitchens Are Proving to Be a Messy Business

WSJ: Local regulations and higher costs are among the challenges facing the hot sector of delivery-only kitchen space.

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Robots in the Kitchen Cooking Up a Storm

Rapidly growing cloud kitchens need consistency and speed—robots are good at both.

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Restaurant Business Tech Roundup: DoorDash Is Thinking Differently about Automation

The company is building its own bots and targeting the "middle mile."

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What Will Restaurants Look Like After Covid?

The pandemic has rocked the restaurant industry and showed just how agile it isn’t.

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Virtual Kitchens Put Restaurants in Control of Menus, Digital Presence

The return of on-premise dining has challenged virtual kitchens to rethink their model.

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America's Fastest-Growing Wing Chain Opened Its First Ghost Kitchen In This Major City

The rapidly-growing chicken wing chain just opened its first ghost kitchen location in Manhattan.

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An ‘Anti-Ghost-Kitchen’ Ghost Kitchen Opens in Brooklyn

What if these brands had a little more heart and maybe a colorful Gen Z aesthetic to match?

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Philly's Best Opens First Ghost Kitchen

The Northern California ghost kitchen in Oakland will operate out of Oakland Food Hall.

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Ghost kitchen opens third NYC location

Kitchen United announced the opening of its newest location at 307 West 38th Street in Manhattan.

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Former SpaceX Engineer Launches Automated Mobile Kitchen To Help Solve Food Delivery Challenges

The triple-digit growth in delivery throughout the past year and a half has only solidified his drive to find a better model.

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Inside Epic Kitchens, a Ghost Kitchen/Fast-Casual Hybrid

The company’s new Chicago location blurs the line between delivery hub and food court.

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Restaurants Embody Trends That Define Houston Retail Market Post-Covid

Many new trends are emerging from the pandemic year of 2020 with regard to retail real estate.

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Ghost kitchen creates a model for hiring employees with disabilities

Eat Well Do Good operates a ghost kitchen that is providing unexpected perks for its workers.

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Spooktacular Pizza

Lanny Lancarte’s newest ghost kitchen brings welcome variety to the local pizza scene.

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Celeb-Branded Restaurants Fuel Ghost Kitchen Platforms

DJ Khaled's Another Wing, launched with REEF Kitchens, is the latest example.

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Dine Brands International Announces First Virtual IHOP® Location in North America

Dine Brands International announces the debut of its first virtual IHOP location in Toronto

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Cracker Barrel Has High Hopes for Its Delivery Business

The chain expects its virtual brands and ghost kitchens to generate incremental sales.

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Boston parking lots are turning into ‘ghost kitchen’ delivery hubs

Reef, raised $1 billion last year to expand across the country, and it has since opened three ghost kitchens in the Boston area.

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First look inside Nottingham's first delivery-only McDonald's

UK: There is no huge 'M' sign or menus for customers to look at. And it's located in a huge warehouse.

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Many reasons why UAE’s cloud kitchens are hot with investors

UAE: UAE-based kitchen operators see their business model spread – and investors like that.

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Dubai cloud kitchen operator Kitopi plans to spend up to $1b - by investing in F&B brands

Dubai: Kitopi will take direct stakes in a collection of F&B brands to fuel next growth.

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Nom Nom market – a cloud kitchen weathering COVID-19 storms

Vietnam: It’s not a food preparation place suspended in the air, but a tech-laden food business model.

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COVID forced us to shut three-fourths of cloud kitchens: Swiggy CEO

India: Both Swiggy and Zomato had tried their hands at running their own cloud kitchen brands.

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Tiger Global leads $40m round of Indian cloud kitchen startup

India: The full-stack company has one of Asia’s largest cloud kitchen networks.

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Cloud kitchen initiative aims to create jobs, future business owners

Malaysia: Kitchen Craft aims to help those affected by the pandemic.

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The Death Valley of cloud kitchens

Bangkok: What makes or breaks a restaurant's relationship with cloud kitchens?

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