OnTrend Concepts

November 11, 2021

Peter Cook, Editor

Lots of news as our industry continues to grow and develop.  Big news as Inspire Brands opens a ghost kitchen in Atlanta for five of its brands under one roof!

Registration and sponsorship is now open and starting to fill up for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference, being held in Dallas, Texas on June 9-10, 2022.

Feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.  There is no cost and no selling of email addresses.  Just doing our part to help us all stay informed.


And now, the news…

Issue #68

Virtual ‘Ghost Kitchens' Continue to Thrive Even as Diners Return to Restaurants

With their restaurants and bars closed, a virtual option seemed like their best bet.

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New Virtual Brand Solutions by Revolution Optimizes Revenue and Kitchen Capacity for Restaurants

Restaurant Revolution Technologies (Revolution) announced the launch of new Virtual Brand and Ghost Kitchen solutions.

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Sonic Parent Launches First-Of-Its-Kind Ghost Kitchen

Inspire Brands recently introduced Alliance Kitchen, which it called the first ghost kitchen owned and operated by a multi-brand restaurant company.

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Inspire Brands launches a ghost kitchen as more restaurants lean into virtual restaurants

Inspire Brands launched Tuesday a ghost kitchen in Atlanta that houses five of its fast-food brands.

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Restaurant Industry Outlook For 2022: Five Trends To Watch

Changes made to stay in business have helped shape or accelerate five key trends.

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Restaurants’ Financial Results Reveal In-Store Technologies Separate Top Performers from the Rest

Brands seeing the greatest success are those that have invested in onsite restaurant technologies.

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Is Co-Branding Making a Comeback in Restaurant Franchising?

As the industry emerges from the pandemic, operators grapple with how a co-branding partnership can transform operations.

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Uber Eats Is Launching Robot Delivery

The company is partnering with Serve Robotics to offer the service in Los Angeles starting early next year.

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Grubhub now lets restaurants expand their own delivery zone with supplemental delivery

Restaurants that do self-delivery can let Grubhub drivers deliver orders placed outside of their original delivery zone

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Kitchen United tested autonomous delivery

Kitchen United’s five-day autonomous delivery test will feature a robot from KiwiBot.

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Wingstop Seeks More Control of Supply Chain as Prices Soar

Spot market bone-in wing prices rose 84 percent year-over-year.

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Wingstop examining whole bird purchases

Success of Thighstop campaign opens the door for company that previously focused on wings and breast meat.

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Bbot Unveils All-in-One Ghost Kitchen Platform with First-of-its-Kind Technology Offering

The innovative restaurant software will help virtual brands optimize delivery-only models, without third-party fees.

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This Major BBQ Chain Is Expanding to 100 New Locations

Dickey's just signed a deal with Ghost Kitchen Brands, which will bring it to hundreds of the company's carryout-only locations.

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Cloud-based system HungerRush acquires Menufy platform

HungerRush gains an online ordering platform that can scale quickly.

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Digital food hall could be economic boon for downtown San Jose

San Jose business leaders have high hopes for a digital food hall to spice up the heart of downtown.

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Blue Apron’s Q3 Loss Widens as Consumers Seek Faster Dining Options

Four in 10 people report that their patience in the kitchen has reached an “all-time low.”

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Starbird Chicken Gets a $12M Investment to Fuel Its Growth

It plans to use to open more restaurants and ghost kitchens, as well as launching franchising.

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A new way to look at restaurant real estate

When it comes to restaurant real estate, the calculus on everything from new store decisions to lease-negotiation strategies is changing fast.

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Arctic Circle Restaurants Opens Location with Kitchen United

The Arctic Circle Restaurant chain is partnering with Kitchen United in Scottsdale, Arizona.

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From high-street QSR to cloud kitchen unicorn: The Rebel Foods story

Cloud kitchen businesses should be built at scale, with multiple brands across cuisines.

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Tom Colicchio and Nextbite to Launch Wichcraft Sandwiches via Virtual Network

Celebrity chef Tom Colicchio with plans for a ‘Wichcraft virtual restaurant.

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Ordermark Changes Name to Nextbite

Nextbite today announced a rebranding of its restaurant technology company, Ordermark.

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Franklin Junction Serves Up Growth Partnership With Fuku

Franklin Junction announced a national partnership with Fuku, David Chang’s fried chicken joint.

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‘Boorito’ mayhem: Athens Chipotle employees say promo chaos points to broader issues

Employees struggled to keep up with app orders and respond to throngs of angry customers.

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REEF acquires UAE cloud kitchen operator iKcon

MENA: Move marks REEF’s first major transaction in the Middle East and North Africa (Mena) region.

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Delivery-only outlets ride piggyback, find new road to success

Mumbai: Swiggy and Zomato have witnessed a surge in the number of such cloud kitchen brands on their platforms.

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Olive Pizzeria - a new cloud kitchen launched by Olive Bar and Kitchen

Mumbai: With multiple locations, it aims to deliver authentic Neapolitan style gourmet.

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Food delivery platform Deliveroo expands to Ras Al Khaimah

UAE: Food delivery platform Deliveroo has launched in Ras Al Khaimah.

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Zomato's investment turns Curefit to unicorn valued at $1.5 bn

India: Zomato now plans to explore synergies with Curefit, as it looks to ramp up its health food play.

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Ex-RedDoorz COO’s cloud kitchen firm scores pre-series A

Indonesia: DishServe helps cloud kitchen companies expand in Indonesia through its network of kitchens.

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