OnTrend Concepts

August 25, 2022

Peter Cook, Editor

Plenty of news from industry leaders this week.  Ghost Kitchen Brands, Grubhub, MasterChef, Kitchen United, DoorDash, Kitchen Hub, Popeyes, Applebees, Byte Kitchen, C3, Wendy’s, CureFoods, Tim Horton’s, iFood, Chef Collective, and many more leading companies are in the news this week.  Check it out.

Reach out to Pete Cook (pcook@ontrendconcepts.com) if you are interested in talking about international expansion.  Pete has meetings with industry leaders in the UK, EU, and UAE coming up, just to talk about how their approach international expansion, how they find the right partners, etc.  We’d love to have you as part of the conversation as well!

And now, the news…

Issue #107

Ghost Kitchen Brands Names New CEO

Cole Diamond has taken the reigns at the leading ghost kitchen company.

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Grubhub is opening a virtual restaurant with MasterChef

The delivery platform will be diving into the world of restaurant operations in partnership with the Fox cooking competition show, MasterChef, in which multiple MasterChef alums, including chefs Kelsey Murphy and Dorian Hunter, will provide a couple of classic American dishes to curate a menu that Customers will soon be able to order nationally.

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Kitchen Hub Food Hall Inks Deal with Rapidly Expanding American Chain Wingstop to Join its Castlefield Location

Kitchen Hub will help Wingstop expand its service area across the GTA following its successful Bloor Street opening.

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Kitchen United CEO talks business, tech companies report earnings

Kitchen United CEO Michael Montagano gave some insight into the ghost-kitchen company’s recent $100 million fundraising round with investments from a wide range of companies.

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Byte Kitchen Lands $6M, Planning Second ‘Digital Food Hall’

Byte Kitchen, a California-based ghost kitchen operator, closed a $6 million funding round the company says will allow it to grow its headcount and open a second Noshery digital food hall in its home state.

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Why an Applebee’s franchisee is going delivery-only

Doherty Enterprises, which operates 90 Applebee’s units, runs a ghost kitchen in Miami and plans to operate its own delivery-only unit in New York City next year.

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DoorDash Unveils Reimagined Merchant Suite

DoorDash is unveiling a reimagined merchant suite that highlights a variety of customized ways that small and medium sized restaurants can use the platform, delivering more than just delivery to grow their business.

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C3 Unveils Updates to Mobile Ordering App and Tech Platform

GO by Citizens is an alternative to third-party delivery platforms providing pickup and meal delivery options across C3’s expansive network that includes over 400 menus.

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Food delivery consolidation: who’s really behind the wheel?

A nice overview of food delivery and foodtech fundraising and overall market.

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Is it Time to Re-Examine Third-Party Delivery Services?

To bring balance to a relationship with a third-party vendor, restaurant owners and operators can start by putting their needs first and taking control of their technology.

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Why consumer trust is a make-or-break differentiator for virtual restaurant brands

Distrust is one of the biggest consumer sentiment challenges for virtual brands, and a transparent marketing strategy is crucial.

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Inside the business of ghost kitchens: ‘It’s a streamlined service’

A nice overview of some ghost kitchen operators in Canada.

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Driving Restaurant Profits By Blending The Physical And Digital Experiences

Franchisors investing in technology are looking at ways to improve the guest experience by providing better service, faster delivery, and accurate orders.

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Some Restaurants Are Jumping Ship From Uber Founder’s Ghost Kitchen

We are sure the ghost kitchen model has not worked out for everyone, and there may be issues with specific companies, but there are enough examples of great success resulting from the model as well. That is why we hesitate to include this article, especially since it appears to condemn the entire industry model as bad.

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UK: US fast-food chain Popeyes opens its first North East branch at the Metrocentre

The US chain reached the UK with the opening of a restaurant in Stratford, east London, last November. It has already become the busiest Popeyes in the world, with delivery kitchens now operating elsewhere in London, while the Metrocentre branch is among six further restaurants to be opened in the rest of the country in the next stage of the roll-out.

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UK: Tim Hortons opens its first ‘dark kitchen’ in London for delivery via JustEat, Deliveroo

Canadian QSR brand Tim Hortons has today confirmed the opening of its first dark kitchen in London to help facilitate demand for its offering in the capital.

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EU: French Brand O’Tacos Arrives in Spain

(article in Spanish) French brand has opened a restaurant and in a dark kitchen in Spain.

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EU: France's mayors launch offensive against 'dark stores'

Several municipalities fear that the government would take advantage of the summer break to pass a law that would categorize these mini-warehouses as stores.

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Turkey: Migros One Kitchen Opens a Ghost Kitchen on the Water!

Turkish company serving food in the most popular bays of Göcek and delivering with the unmanned surface vehicle.

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Brazil: Prosus acquires full control of iFood in a business of up to R$ 9.4 billion

(article in Portuguese) Acquisition of a remaining 33.3% share values the company that owns the main food delivery application in the Brazilian market at about R$ 28 billion.

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Brazil: Restaurants seek new regulations to contain iFood domain

(article in {ortuguese) Prepared with the technical support of bar and restaurant unions, new bill presented in the Legislative Assembly of São Paulo imposes a series of obligations for the applications of delivery and dark kitchens.

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Australia: Chef Collective’s Dark kitchens redefining the hospitality sector

Chef Collective is on a mission to help boost the Australian hospitality space by supporting passionate business owners and entrepreneurs to make a start in the industry using these dark kitchen spaces. It comes as Australia’s attractive food delivery market has skyrocketed in recent years, with the industry expected to grow by $76 billion by the end of the year.

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India: Former FIVE Hotels chef launches Indian dark kitchen brand Curry Castle

Chef Tavish Bhasin wants to offer a new delivery experience with Curry Castle.

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India: Biryani by Kilo clocks Rs 132 cr revenue in FY22; looking at profitability, two acquisitions this fiscal year

Cloud kitchen brand Biryani by Kilo (BBK) aims to cross Rs 300 crore revenue mark in the current fiscal year and become profitable by early June next year.

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India: Technology in a Cloud Kitchen – Hot or not?

A good interview with Ankit Nagori, Founder, Curefoods.

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India: Why you can’t throw caution to the wind in an era of recent sales surge as a cloud kitchen operator

In the euphoria of a surge in sales, it’s imperative to not forget the fundamentals of cost prudence and an efficient supply chain.

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