OnTrend Concepts

July 14, 2022

Peter Cook, Editor

Another busy week of news for the ghost kitchen, virtual brand, and delivery industry!  It’s great to see the partnership announcements.  Finding the right partner is key, so please take advantage of networking opportunities like the Ghost Kitchen Group on LinkedIn and our in-person events.

Speaking of building relationships, the OnTrend Concepts team is hitting the road to talk to international industry leaders.  We’re planning on going to London and Amsterdam in the next couple of months, followed by trips to Dubai and (potentially) Madrid.  Let us know if you are in any of those locations (or have colleagues there) and would like to meet.  We’d be happy to do so!

And now, the news…

Issue #101

Ghost Financial to Provide $100M in Expansion Capital to Cruising Kitchens

Ghost Financial will be providing up to $100M in financing, customized insurance and stand as the preferred card provider for Cruising Kitchens and its customers until 2025.

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C3 to Add Outlets in Hotels, Stadiums with Help from New Investors

The fast-growing, digital-first restaurant group will also expand its footprint in the UAE.

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Wow Bao to open 50 vending machine kiosks in 24 cities

Wow Bao will open 50 kiosks in 24 cities through a partnership with Automated Retail Technologies and its Just Baked Hot Food kiosks.

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BurgerFi and GoPuff Expand Delivery Partnership to 30 Locations

Gopuff will serve the brand’s burgers and fries from its network of kitchens as it moves further into the restaurant business.

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NextBite lays off employees in company restructuring

The Denver-based virtual restaurant company's CEO said he's optimistic about the company's future.

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Great Analysis of Why UberEats Has Struggled

David Goldstein of Chowly did a nice overview of the battle between UberEats and DoorDash.

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Will Amazon's Grubhub Deal Kill Uber and Doordash's Food-Delivery Dreams?

There's a ton on the line here. Doordash generated almost $5 billion in revenue in 2021. With food-delivery sales growing at 8% a year right now, this could be a huge opportunity for both Grubhub and Amazon if they can win back significant market share from these delivery rivals.

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How Focus Brands Uses Digital Innovation To Create Greater Access

The Atlanta-based multi-channel foodservice company has leaned on its portfolio of restaurants and specialty brands, as well as its leadership team, to analyze which technologies are here to stay and what investments need to be made to ensure long-term growth and success.

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Here’s how successful Kroger’s ghost kitchens have been, new study says

Kroger Co. has opened a handful of ghost kitchens the past two years. Here's how they're faring, according to a new study.

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How Popchew is helping creators and restaurants launch food brands

The startup’s strategy is to create Gen Z-geared food brands and experiences with the help of influencers while offering existing restaurants another revenue stream source.

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Why is Gen Z Eating Out Less at Restaurants?

Compared to previous generations, members of Gen Z are just not going to restaurants as much.

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Ghost Kitchens Face New Challenges in a Post-Pandemic Market

Ghost kitchens were a pandemic winner. But with people coming back to indoor dining and starting to watch their spending, the sector is experiencing some growing pains.

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How Restaurants Can Make Delivery Work for Them

Despite its pain points, delivery isn't going anywhere in the wake of COVID-19.

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Thousands of Customers Order Free Food and Drinks After Delivery App Glitches in US

A temporary glitch in US food delivery service app DorrDash resulted in hundreds of people placing orders without paying a penny.

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Mexico: What Is Killing Cloud Kitchens in Latam?

A Mexican cloud kitchen operator comments on what he sees as his biggest challenges.

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UK: Londoners can now get Heinz beans delivered to their doors for breakfast on Uber Eats

Heinz has partnered up with Lean Kitchen Network to launch its first-ever virtual breakfast restaurant: Heinz Brekkie. Breakfast-goers can choose from a wide range of delicious options complete with Heinz favourites, just from the tap of a button.

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UK: The GoGetters of Food Delivery Aim Only for “The Best”

The UK food delivery app GoGetters are aiming to take on the likes of Deliveroo, Just Eat and Uber Eats – the companies which currently dominate the sector. The self-styled “Waitrose of delivery apps” has managed to secure £350,000 of its £500,000 target raise.

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EU: Hero Brands plans to open over 200 locations during 2022

The Scottish-headquartered group’s brands include: Island Poké; Choppaluna, Dirty Bones; and cutting-edge food technology operator Virtual Hero, which recently partnered with the Sidemen, Europe’s largest YouTube collective, to launch a new cloud-kitchen based mega food brand ‘Sides’; XIX Vodka, a premium drink.

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EU: Commission Confirms Unannounced Inspections In The Online Food Delivery Sector

The European Commission carried out unannounced inspections at the premises of companies active in the online ordering and delivery of food, groceries and other consumer goods in two Member States. The investigation concerns an alleged agreement or concerted practice to share national markets for the online ordering and delivery of food, groceries and other consumer goods in the European Union.

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EU: Berlin-based virtual pizza chain Milano Vice cooks up €5.9 million to launch

The first virtual pizza chain has landed in Berlin. Securing around €5,9 million, startup Milano Vice emerges from stealth mode to bring its experience-driven pizza brand to consumers.

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Africa: A Look at the Ghost Kitchen Space in Africa

Food delivery has been common in African cities for a long time. But the coming of online platforms and mobile phones that enable their wide use, this old food delivery concept took on a commercial trajectory with companies such as Uber Eats, Jumia Foods, Bolt Foods and other smaller firms, taking it to a new level by partnering with big brand and established restaurants and fastfood outlets to deliver their food more efficiently through online platforms. The concept is the same but technology is the king here.

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MENA: One Eatery Opens – The Region’s First Virtual Food Hall

KLC Virtual Restaurants’ Latest Cloud Kitchen Concept Builds Upon Its Vast Offerings And Brings You A Dine-In And Delivery Food Hall To Satisfy Every Craving!

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MENA: From cooking to grocery, Sweetheart Kitchen makes a timely addition

UAE’s grocery space is proving a compelling attraction - even for cloud kitchen providers.

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India: My Cloud Kitchen Joins Hands With NVA Foods, Launches $1.23 Million Corpus

My Cloud Kitchen joins hands with NVA Foods to incubate and consult cloud kitchen startups in Bangalore and launches $1.23 million corpus. The joint venture will leverage its expertise such as in-house capabilities of brand building, vendor tie ups, menu engineering, inventory management, staff recruitment, culinary training, marketing etc.

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India: In collaboration with Nucleus Kitchens, Kolkata's E-Dabba opens 4 cloud kitchens in Bangalore

While making business expansion and operation easy for cloud kitchens in India, Nucleus Kitchens has introduced Kolkata's renowned Edabba in Bangaluru.

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India: Interview with CEO & Founder of Kitchens@

Kitchens@ is a cloud kitchen that differentiates itself from others by leveraging data analytics. Analytics Insight has engaged in an exclusive interview with Junaiz Kizhakkayil, CEO and Founder of Kitchens@.

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