OnTrend Concepts

December 9, 2022

Peter Cook, Editor

Some pretty good analysis in this week’s Ghost Kitchen Digest.

Next week we’ll officially announce our new Platinum Sponsor for the International Ghost Kitchen Conference!  Stay tuned for that.  The speaker lineup for that event continues to grow.  Check out the website and register!

For those of you involved with drive-thru, be sure to check out the Drive-Thru Leadership Summit (being held in Atlanta on January 19).

And now, the news…

Issue #121

22 Fast-Food Trends to Watch in 2023

QSR asked industry leaders what is coming next…

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5 Key Learnings to adopt from Rebel Foods Co-Founder Kallol Banerjee

Internet and social media presence has become huge in last 3-4 years. The increased usage of social media marketing is expected to create a lucrative potential for the cloud kitchen market to grow and expand its consumers.

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8 Clever Moves Fast-Food Chains Used To Stay Relevant in 2022

Restaurant chains are getting creative when it comes to appealing to customers.

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How abandoned factory in Hartford 'war zone' became a thriving business hub for Black entrepreneurs

Closed and abandoned for 15 years, the building is now dubbed a "community campus." The Swift Factory is home to nine commercial kitchens, 12 private offices, 10 open-plan desks, a private courtyard and several commercial lofts available for businesses to lease.

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Mayo Clinic points the way forward in healthcare dining service

Ghost kitchens, 24/7 retail food availability, self-checkout and a flexible approach to patient meal service are some of the innovations being implemented across the system.

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Hellmann's Canada launches Savour, a virtual pop-up restaurant in Toronto, delivered exclusively through SkipTheDishes

With a curated menu by celebrity Chef Wallace Wong, Torontonians can now order delicious meals transformed with Hellmann's Spicy Mayo.

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How sustainable cloud kitchen brands can have a unique differentiator in 2023

The new age sustainable cloud kitchen and F&B service brands will be more about building a unique community which will further, help in creating a loyal customer base, hence, creating your unique differentiator.

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20 restaurant industry mergers & acquisitions in 2022

2022 was a slightly calmer year than usual for mergers and acquisitions in the restaurant industry, with 20 such deals having been made, but that doesn’t mean it was any less interesting than years past.

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Has Marc Lore Discovered the Secret to Entrepreneurship?

This visionary, tactician, operator, disrupter, competitor, and former track star has won many ways--and always with speed.

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Marc Lore’s Kitchen on Wheels Startup Cuts Staff, Dials Back Delivery Ambitions

Wonder, a mobile kitchen and food-delivery startup led by Jet.com founder Marc Lore, has laid off 7% of its workforce, a company spokesperson said, as it attempts to overhaul its business.

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Cloud kitchens take the risk out of trying new places — and the rewards

A critique of the model: With the cloud kitchen model, businesses need to cater to a large audience and they need to maintain consistency across a wide area. This means that the partners they can associate with are limited and the food they can offer is limited – anything that might be polarizing is ruled out. And along the way, the food becomes depersonalized, conceived in committee, as exciting as a group discussion.

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How restaurants should prepare for the on-demand digital economy’s peak

Customers want ‘everything everywhere all at once,’ and restaurants will have to meet them where they’re at

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Virturant Unveils 3PD Reconciliation & Payment Software

Virturant announced another major upgrade to its SaaS Technology Suite with the launch of its Third-Party Delivery Reconciliation & Payment Software; Virturant Rapid-Reconcile.

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Restaurant brands that entered the metaverse in 2022

LinkedIn post covering some of the bigger restaurant brands who are entering the metaverse.

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How Chat GPT Could Impact Marketing

Scott Baird shares an example of this potentially revolutionary tech.

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Webinar: TrendTalk Session 10: Ghost kitchens: A safe harbor in stormy waters?

OnTrend’s Pete Cook joins a great lineup of topic experts on TrendTalk.

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UK: Celebrity and Virtual Brand “Sidemen” Launches Their Second Physical Location

The initial intention for the brand was to establish the name and reach through ghost kitchens. This allowed rapid scaling to hundreds of restaurants in a short amount of time.

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EU: Submarine Burger – leading regional craft burger chain – is opening its first three restaurants in Romania

The concept was first tested in Romania using dark kitchens. Now they are opening brick & mortar.

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EU: 6 long-term growth disciplines in hospitality and foodservice

Where is investment made and do financiers see opportunities?

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EU: Germany's Mister Ghost Kitchen

With his Ghost Kitchen, i.e. kitchens that secretly serve many different brands, Beschir Hussain is currently revolutionizing Germany's food delivery business.

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MENA: Kuwait-Based KLC Virtual Restaurants Makes A Successful Entry Into Qatar Just As The Country Gets Set To Host FIFA World Cup 2022

With the opening of three virtual kitchens in 2022 already, and a fourth one slated for the first quarter of 2023, KLC Virtual Restaurants is on a mission to capitalize on an untapped online food delivery space in Qatar.

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MENA: Brito joins Egypt’s growing list of cloud kitchens after raising $1.25 million

Brito relies on the “hub and spoke” model to achieve consistency in the quality of food provided by its brand partners. It utilises a high-volume, shared-space commercial kitchen that acts as a hub where food is semi-prepared and then shipped to satellite kitchens, or spokes, scattered across East Cairo to be finished and packaged for delivery.

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MENA: UAE’s homegrown dark kitchens company Express Kitchens opens new location in Arjan

CEO Ahmad Zia said, “Opening our sixth outlet is a moment of great pride for our team. The numbers are promising, we now have over 50 brand partners, more than 30 employees, and about 15,000 square feet of kitchen space between our locations.”

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India: Art of Dum launches its 10th kitchen in Malad

After receiving colossal success in Dubai and India, Foodlink launched its 10th dark kitchen of Art of Dum in Malad.

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India: Biryani By Kilo picks up majority stake in healthy dessert brand Get-A-Way

With this partnership, the brand will get access to Biryani By Kilo’s over 100 cloud kitchens in about 45 cities.

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India: Machine-made biryani? How robotics and automation is taking over cloud kitchens in India

A few Indian startups like Mukunda Foods, Xook and On2Cook are trying to build the so-called food-as-a-service (FaaS) business by adding robotics to the kitchen menu. These machines guarantee to prepare food faster with consistency without or minimal manual labour.

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India: Swiggy to lay off 250 employees in December: Report

Food delivery giant Swiggy is reportedly laying off more than 250 employees this month across operations, technology, customer service, and supply chain verticals. This could affect close to 3-5% of its workforce.

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