2nd Annual

2nd Annual Spirit Sales + Branding Conference
Craft spirits and emerging spirits brands are bringing vibrancy and creativity to the alcohol world. Spirits enthusiasts today are seeking new brands with a compelling story, attractive brand identity, and abundant availability. This event will bring together leaders from craft distilleries, brand owners, importers, distributors, brokers, retailers, compliance consultants, e-commerce specialists, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with other industry leaders. Having great liquid is only half the battle… next, get it into the consumer’s glass.

Preliminary Schedule

The conference agenda is in development, but you can rest assured we will have the industry’s leading experts. Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations. Please do not hesitate to email Nick Cook to suggest a speaker or topic for the agenda. 

7:00 am
Exhibitor Set Up
Exhibit Hall
8:30 am
Conference Kickoff & General Sessions
Conference Room
10:30 am
Morning Networking Break
Exhibit Hall
11:00 am
General Sessions
Conference Room
12:00 pm
Networking Lunch
Exhibit Hall
1:15 pm
General Sessions
Conference Room
3:00 pm
Afternoon Networking Break
Exhibit Hall
3:30 pm
Packaging and Branding Competition
Conference Room
4:30 pm
Exhibitor Tasting Reception
Exhibit Hall

Quick Facts


Registration Fee

$375 Early Bird discount for first 50 registrants.

Fairmont Austin - Queen Room

Conference Venue | Swissôtel Chicago

Designed by renowned Chicago architect Harry Weese, Swissotel Chicago is an award-winning luxury hotel overlooking the Chicago River and Lake Michigan, and just steps from the Magnificent Mile. The distinctive 4-diamond, all-glass hotel offers spectacular wrap-around views from Navy Pier to Millennium Park, and offers spotless European-style service.

Discounted Room Rate

$199 per night

Swissôtel Chicago • 323 East Upper Wacker Drive • Chicago, IL 60601 • 888-737-9477

Event Sponsorships

All sponsorships include the following items. Other benefits are specific to the sponsorship level.

Interested in non-exhibiting sponsorship opportunity?
Contact Nick Cook at nick@ontrendconcepts.com

Notebook Sponsor - Limit 1

After compiling inspirations and ideas from the conference, attendees will bring their notebooks home – branded with your logo on it (and ours too!). On top of that, you can include an information card about you and your services inside each notebook.

Tasting Sponsor - Limit 1

Your company logo in each attendee’s souvenir tasting shot glass and recognition for sponsoring the reception! Own a glass company? Show off your newest tasting glassware by sponsoring our reception.

Coffee Sponsor - Limit 1

Signage at the coffee stations and coffee mugs co-branded with OnTrend Concepts provided to all attendees. A drinkware provider can demonstrate the quality of their products by providing a variety of mugs to hold everyone’s coffee!

Lanyard Sponsor - Limit 1

What better way to get your brand in front of everyone than have them wearing your logo for the entire day on their conference lanyard!

Kick-Off Sponsor - Limit 1

Ideal for building your brand and guaranteed to get your stuff in the hands of every attendee. With this sponsorship you can put an information packet (and perhaps a giveaway) at every seat in the room before we kick off the day!

Lunch Sponsor - Limit 1

Similar to the Kick-Off Sponsor, this sponsorship not only gets credit for a first class lunch, but it also enables the sponsor to put their information packets out at every seat while out attendees are at lunch, guaranteeing that they’ll take a look at it when they get back to their seats!

Case Study Sponsor - Only 1 remaining!

Do you have a new innovation or success story demonstrating the effectiveness of your product or service? The Case Study Sponsorship gives you up to 5 minutes to address the event attendees from the stage, to tell them a bit about your solution and what challenges they address. It is a perfect way to give them a taste and then encourage those interested to stop by your exhibit space.

Exhibiting Sponsor - Limit 30


Our Sponsors

Mother Murphy's
Gray Duck
el Restaurante
Spirits Sales & Marketing Digest