2nd Annual
Craft spirits and emerging spirits brands are bringing vibrancy and creativity to the alcohol world. Spirits enthusiasts today are seeking new brands with a compelling story, attractive brand identity, and abundant availability.
This event will bring together leaders from craft distilleries, brand owners, importers, distributors, brokers, retailers, compliance consultants, e-commerce specialists, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with other industry leaders.
Having great liquid is only half the battle… next, get it into the consumer’s glass.
Agenda
The conference agenda is in development, but you can rest assured we will have the industry’s leading experts. Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations. Please do not hesitate to email Nick Cook to suggest a speaker or topic for the agenda.
| 7:00 am | Exhibitor Set Up Exhibit Hall |
| 9:00 am | Opening Remarks
Conference Room |
| 9:15 am | Spirits Data Trends: On vs Off-Premise
Conference Room |
| 10:30 am | Morning Networking Break Exhibit Hall |
| 11:00 am | How to Partner with Your Distributor [Panel]
Conference Room |
| 11:45 am | Effective Digital Ads on Entrepreneur Budget
Conference Room |
| 12:20 pm | Case Study: Gray Duck Spirits Conference Room |
| 12:30 pm | Networking Lunch Exhibit Hall |
| 1:45 pm | Know Your Customer: Data Collection and Monetization
Conference Room |
| 2:30 pm | Legal Compliance Considerations When 1.) Entering into New Markets, and 2.) Conducting Advertising & Marketing Activities to Promote Your Brand
Conference Room |
| 3:00 pm | Afternoon Networking Break Exhibit Hall |
| 3:30 pm | Elements of a Brand: Packaging & Story [Panel]
Conference Room |
| 4:15 pm | Leveraging E-Commerce [Panel]
Conference Room |
| 5:00 pm | Happy Hour Reception Exhibit Hall |
| 6:30 pm | Conference Ends - Exhibitor Pack Out Exhibit Hall |
Quick Facts
- March 24, 2023
- Swissôtel Chicago
- Chicago, Illinois
Conference Speakers
Michael Bender
President – Wholesale
Ole Smoky Distillery
Tricia Constable
Director Of Operations & Marketing
Papa’s Pilar Rum
Nick Cook
VP of Spirits
OnTrend Concepts
Mark Crist
SVP of Growth
Bottlecapps
Peteris Freimanis
VP of Sales
AdAdapated
George Haenisch
Head of Partner Alliances
AnyRoad
Ashley Hanke
Attorney
Malkin Law, P.A.
Mike Howard
President
Altos Planos Collective
Andrew Hummel
Client Solutions Director
CGA
Kate Johnston
Sr. Marketing Director
Endless West
Kyle McHugh
Director of Brand Advocacy
Samson & Surrey
Bryan Monteleone
Co-Founder
Drinkubator
Nicola Nice
Founder
Pomp & Whimsy
John Oliver
National Trade Marketing Director – Emerging Spirits
Breakthru Beverage Group
Megan Saunsen
Digital & eCommerce Manager
Breakthru Beverage
Mara Smith
Founder
Inspiro Tequila
Kaleigh Theriault
Beverage Alcohol Thought Leadership Manager
NIQ
Andi Whiskey
Agency Director
Twist & Tailor
Conference Venue | Swissôtel Chicago
Designed by renowned Chicago architect Harry Weese, Swissotel Chicago is an award-winning luxury hotel overlooking the Chicago River and Lake Michigan, and just steps from the Magnificent Mile. The distinctive 4-diamond, all-glass hotel offers spectacular wrap-around views from Navy Pier to Millennium Park, and offers spotless European-style service.
Swissôtel Chicago • 323 East Upper Wacker Drive • Chicago, IL 60601 • 888-737-9477
Event Sponsorships
All sponsorships include the following items. Other benefits are specific to the sponsorship level.
- 2 Company Registrations
- Tabletop Exhibit Space (skirted table only, no chairs or electric)
- Your Company Logo on Event Website
- Your Company Logo on Signage at the Event
- Recognition at the Event and in Marketing Materials
Interested in non-exhibiting sponsorship opportunity?
Contact Nick Cook at nick@ontrendconcepts.com
Our Sponsors
