1st Annual
Please join us at the Fairmont Austin for The 1st Annual Spirit Sales & Marketing Conference! Craft spirits and emerging spirits brands are bringing vibrancy and creativity to the alcohol world. Spirits enthusiasts today are seeking new brands with a compelling story, attractive brand identity, and abundant availability.
This event will bring together leaders from craft distilleries, brand owners, importers, distributors, brokers, restaurant and retail alcohol buyers, compliance consultants, ecommerce specialists, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with other industry leaders.
Having great liquid is only half the battle… next, get it into the consumer’s glass.
$695
general registration
$895
on-site registration
- Access to presentations and exhibits
- The attendee list after the event
- Access to presentation slides following the Event*
- Coffee and beverages throughout the day
- Morning & afternoon refreshment breaks
- A plated lunch
- Networking reception with food & open bar
- Opportunity to network with industry leaders
Conference Speakers
Tim Angelillo
Nick Cook
Rob Cordes
Kate Dingwall
Perla Fernandez
Sean Foley
Mary Guiver
Andrew Hummel
Jeff Kozak
Christian LeGuen
Brent Looby
Bryan Monteleone
Nicola Nice
Bill Norris
John Oliver
Jason Reynolds
David Schuemann
Meghan Watkins
Preliminary Schedule
The conference agenda is in development, but you can rest assured we will have the industry’s leading experts.
Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations.
Please do not hesitate to contact Nick Cook (nick@ontrendconcepts.com) to suggest a speaker or topic for the agenda.
Wednesday - June 1, 2022
| 6:00 am | Exhibitor Setup Begins Congressional A |
| 7:00 pm | Speaker/Sponsor VIP Reception
|
| 10:00 pm | Exhibitor Setup Ends Congressional A |
Thursday - June 2, 2022
| 6:00 am | Exhibitor Setup Congressional A |
| 8:30 am | Networking Breakfast Buffet Congressional A |
| 9:00 am | Welcome Remarks
Congressional B |
| 9:15 am | State of the Industry Update Congressional B |
| 9:45 am | On-Premise Consumer Trend Report
Congressional B |
| 10:15 am | Morning Networking Break Congressional A |
| 10:45 am | What Your Distributor Really Needs from You
Congressional B |
| 11:20 am | Building Brand Loyalty
Congressional B |
| 12:15 pm | Networking Lunch Congressional A |
| 1:30 pm | What Retail and Bars Look for in New Spirits
Congressional B |
| 2:15 pm | Growing through Ecommerce
Congressional B |
| 3:00 pm | Afternoon Networking Break Congressional A |
| 3:30 pm | The Hook – What Your Packaging Communicates
Congressional B |
| 4:30 pm | Fireside Chat with WhistlePig's Jeff Kozak
Congressional B |
| 5:00 pm | Networking Happy Hour Reception
Congressional A |
| 6:30 pm | Evening free for client dinners & informal networking |
Friday - June 3, 2022
| 8:30 am | Networking Breakfast Buffet Congressional A |
| 9:00 am | Welcome Remarks Congressional B |
| 9:15 am | Accessing the Necessary Capital for Growth Congressional B |
| 9:45 am | Improving Market Access through State-Level Involvement Congressional B |
| 10:15 am | Morning Networking Break Congressional A |
| 10:45 am | Growing from Local Brand to Regional and Beyond
Congressional B |
| 11:30 am | M&A Success Story Congressional B |
| 12:00 pm | Conference Closes Congressional B |
Conference Venue & Lodging | Fairmont Austin
A towering icon within a vibrant Central Business District, Fairmont Austin is uniquely located in downtown Austin amid the greenery of Palm Park and Waller Creek. The 37-story luxury hotel features 1,048 richly appointed guest rooms and suites with picturesque vistas of Lady Bird Lake, a dramatic cityscape and the State Capitol.
Discounted Room Rate
$219 per night
Fairmont Austin • 101 Red River Street • Austin, TX 78701 • (512) 600-2000
Sponsorship Opportunities
Interested in non-exhibiting sponsorship opportunity? Contact Peter Cook at pcook@ontrendconcepts.com
PLATINUM
SILVER
GOLD
BRONZE
Sponsor Add-Ons
Sponsoring companies can enhance their sponsorship and expand their presence at the conference but adding one or more of the following options to their sponsorship.
Happy Hour Reception Sponsor - $1000
Your product will be one of the exclusive spirits options for our Networking Happy Hour
- Logo on event website, select signage, and marketing emails
- Option to provide branded glassware for the bar to use to serve drinks at the reception
*** Only available to distilleries or spirits brand owners who have Texas distribution and the ability to sell to the Fairmont Austin ***
*** This sponsorship is only available to distilleries who are sponsors or who have employees registered for the conference. ***