1st Annual

June 2-3, 2022 • Austin, TX

Conference Speakers

Tim Angelillo

Tim Angelillo

Founder
Sourced Craft Cocktails
Jaron Berkhemer

Jaron Berkhemer

Managing Director
Pomp & Whimsy
Nick Cook

Nick Cook

VP of Spirits
OnTrend Concepts
Rob Cordes

Rob Cordes

Director of Marketing
Garrison Brothers
Tom Cortez

Tom Cortez

Founder & CEO
Emergent Beverage

Kate Dingwall

Spirits Writer
Forbes.com, Wine Enthusiast, Maxim, Serious Eats, Liquor.com
Perla Fernandez

Perla Fernandez

Business Development Manager
Park Street
Sean Foley

Sean Foley

Co-Founder
Nine Banded Whiskey
Mary Guiver

Mary Guiver

Global Principal Category Merchant, Beer & Spirits
Whole Foods
Andrew Hummel

Andrew Hummel

Client Solutions Director
CGA
David Jabour

David Jabour

President
Twin Liquors
Jeff Kozak

Jeff Kozak

CEO
WhistlePig Whiskey
Christian LeGuen

Christian LeGuen

Director of Spirits
Favorite Brands
Brent Looby

Brent Looby

Co-Founder
Desert Door Texas Sotol
Amber Milner

Amber Milner

Associate Director of Banquets
Fairmont
Bryan Monteleone

Bryan Monteleone

Co-Founder
Drinkubator
Brian Mucci

Brian Mucci

CEO
Coppercraft Distillery
Dr. Nicola Nice

Nicola Nice

Founder & CEO
Pomp & Whimsy
Bill Norris

Bill Norris

Owner
3rd Generation Hospitality
John Oliver

John Oliver

National Trade Marketing Director – Emerging Spirits
Breakthru Beverage
Jason Reynolds

Jason Reynolds

COO
Drinkubator
David Schuemann

David Schuemann

Founder
CF Napa
Caitlin Stallings

Caitlin Stallings

Research Manager
GSD&M
Chip Tate

Chip Tate

President & Head Distiller
Tate & Co. Distillery

Event Schedule

Wednesday - June 1, 2022

7:00 pm
Speaker/Sponsor VIP Reception
  • (invitation only)
10:00 pm
Exhibitor Setup Ends
Congressional A

Thursday - June 2, 2022

6:00 am
Exhibitor Setup
Congressional A
8:30 am
Networking Breakfast Buffet
Congressional Foyer
9:00 am
Welcome Remarks
  • • Nick Cook, VP of Spirits, OnTrend Concepts
Congressional B
9:15 am
The Latest in Flavored Spirits
  • • Al Murphy, Co-President, Mother Murphy’s Labs
Congressional B
9:45 am
On-Premise Consumer Trend Report
  • • Andrew Hummel, Client Solutions Director, CGA
Congressional B
10:30 am
Morning Networking Break
Congressional Foyer
11:00 am
What Your Distributor Really Needs from You
  • • John Oliver, National Trade Marketing Director - Emerging Spirits, Breakthru Beverage
  • • Christian LeGuen, Director of Spirits, Favorite Brands
Congressional B
11:45 am
Building Brand Loyalty
  • • Caitlin Stallings, Research Manager, GSD&M [M]
  • • Jaron Berkhemer, Managing Director, Pomp & Whimsy
Congressional B
12:15 pm
Networking Lunch
Congressional A
1:30 pm
What Retail and Bars Look for in New Spirits
  • • Jason Reynolds, COO, Drinkubator [M]
  • • Bill Norris, Owner, 3rd Generation Hospitality
  • • Mary Guiver, Global Principal Category Merchant, Beer & Spirits, Whole Foods
  • • David Jabour, President, Twin Liquors
  • • Amber Milner, Associate Director of Banquets, Fairmont
Congressional B
2:15 pm
Growing through Ecommerce
  • • Bryan Monteleone, Co-Founder, Drinkubator
  • • Tim Angelillo, Founder, Sourced Craft Cocktails
  • • Perla Fernandez, Business Development Manager, Park Street
Congressional B
3:00 pm
Afternoon Networking Break
Congressional Foyer
3:30 pm
The Redesign that Catapulted Coppercraft Distillery into a Nationwide Brand
  • • David Schuemann, Founder, CF Napa
  • • Brian Mucci, CEO, Coppercraft Distillery
Congressional B
4:30 pm
Fireside Chat with WhistlePig's Jeff Kozak
  • • Jeff Kozak, CEO, WhistlePig Whiskey
Congressional B
5:00 pm
Networking Happy Hour Reception
  • Happy Hour Sponsored by
Congressional A
6:30 pm
Evening free for client dinners & informal networking

Friday - June 3, 2022

8:30 am
Networking Breakfast Buffet
Congressional Foyer
9:00 am
Welcome Remarks
Congressional B
9:15 am
Understanding the World of Non-Alcoholic Spirits
  • • Tom Cortez, Founder & CEO, Emergent Beverage
Congressional B
9:45 am
Dissecting the Effectiveness of Advertisements in the Spirits Industry
Congressional B
10:15 am
Morning Networking Break
Congressional Foyer
10:45 am
Growing from Local Brand to Regional and Beyond
  • • Kate Dingwall, Spirits Writer, Freelance [M]
  • • Sean Foley, Co-Founder, Nine Banded Whiskey
  • • Brent Looby, Founder, Desert Door Texas Sotol
  • • Rob Cordes, Director of Marketing, Garrison Brothers
Congressional B
11:30 am
Fireside Chat with Chip Tate
  • Chip Tate
  • • President & Head Distiller, Tate & Co. Distillery
  • * President & Head Coppersmith, Tate Craft Copperworks
  • • Founder, Balcones Distilling
  • • Two-Time Winner of Whisky Magazine's Craft Whisky Distiller of the Year
  • • World Wizard Distiller of the Year
  • • Wizards of Whisky US Craft Whisky Distiller of the Year
Congressional B
12:00 pm
Conference Closes
Congressional B
Fairmont Austin - Queen Room

Conference Venue & Lodging | Fairmont Austin

A towering icon within a vibrant Central Business District, Fairmont Austin is uniquely located in downtown Austin amid the greenery of Palm Park and Waller Creek. The 37-story luxury hotel features 1,048 richly appointed guest rooms and suites with picturesque vistas of Lady Bird Lake, a dramatic cityscape and the State Capitol.

Discounted Room Rate

$219 per night

Fairmont Austin • 101 Red River Street • Austin, TX 78701 • (512) 600-2000

Sponsorship Opportunities

Interested in non-exhibiting sponsorship opportunity? Contact Peter Cook at pcook@ontrendconcepts.com

PLATINUM

$12,500Limit 3
4 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
1 Email Blast Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

SILVER

$3,500 
2 Company Registrations
Tabletop Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

GOLD

$7,500 
3 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
LinkedIn Post Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

BRONZE

$2,000 
1 Company Registration
NO Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

Sponsor Add-Ons

Sponsoring companies can enhance their sponsorship and expand their presence at the conference but adding one or more of the following options to their sponsorship.

Coffee Sponsor

$3,500
Signage at the coffee stations and coffee mugs co-branded with OnTrend Concepts provided to all attendees.

WiFi Sponsor

$3,500
Custom WiFi network name and password, plus WiFi Sponsorship credit on event signage

Notebook Sponsor

$3,500
High quality notebooks provided to all attendees, co-branded with the sponsor and the event name

Lanyard Sponsor

$3,500
All attendee name badges will include a lanyard co-branded with the sponsor logo and OnTrend Concepts

Lunch Sponsor

$2,500
Sponsorship credit on signage and the opportunity to put company material at each seat for the main, plated, served lunch

Speaker/Sponsor Reception Sponsor

$2,500
Sponsorship credit on signage at the VIP speaker-sponsor reception on June 1st and the option to provide branded glassware to be used and distributed at the Speaker-Sponsor Reception.

Kickoff Sponsor - Day 1

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 1

Kidkoff Sponsor - Day 2

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 2.
Show

Happy Hour Reception Sponsor - $1000

Your product will be one of the exclusive spirits options for our Networking Happy Hour

*** Only available to distilleries or spirits brand owners who have Texas distribution and the ability to sell to the Fairmont Austin ***
*** This sponsorship is only available to distilleries who are sponsors or who have employees registered for the conference. ***

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