1st Annual

June 2-3, 2022 • Austin, TX

Please join us at the Fairmont Austin for The 1st Annual Spirit Sales & Marketing Conference!  Craft spirits and emerging spirits brands are bringing vibrancy and creativity to the alcohol world. Spirits enthusiasts today are seeking new brands with a compelling story, attractive brand identity, and abundant availability.

This event will bring together leaders from craft distilleries, brand owners, importers, distributors, brokers, restaurant and retail alcohol buyers, compliance consultants, ecommerce specialists, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with other industry leaders.

Having great liquid is only half the battle… next, get it into the consumer’s glass.

$695

 first 100 registrants

$895

general registration

OnTrend Concepts guarantees that if we cancel, postpone, or take this conference to online-only, you will have the option to receive a full refund of your conference registration.  There is a lot of uncertainty related to COVID, so we want you to know that you can register for the conference with confidence.

Conference Speakers

Matt Cook

Matt Cook

Director of Operations
OnTrend Concepts
Nick Cook

Nick Cook

VP of Business Development
OnTrend Concepts
Pete Cook

Pete Cook

President & Publisher
OnTrend Concepts

Preliminary Schedule

The conference agenda is in development, but you can rest assured we will have the industry’s leading experts. 
Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations.

Please do not hesitate to contact Nick Cook (nick@ontrendconcepts.com) to suggest a speaker or topic for the agenda.

Wednesday - June 1, 2022

TimeDescription
6:00 amExhibitor Setup Begins
7:00 pmSpeaker/Sponsor VIP Reception (invite only)
10:00 pmExhibitor Setup Ends

Thursday - June 2, 2022

TimeDescription
6:30 amExhibitor Setup
8:15 amBreakfast Buffet in Exhibit Hall
9:00 amConference Kickoff & General Sessions
10:30 amMorning Networking Break in Exhibit Hall
11:00 amGeneral Sessions
12:00 pmNetworking Lunch
1:15 pmGeneral Sessions
3:00 pmAfternoon Networking Break in Exhibit Hall
3:30 pmGeneral Sessions
5:00 pmNetworking Happy Hour Reception in Exhibit Hall
6:30 pmEvening Free for client dinners and informal networking

Friday - June 3, 2022

TimeDescription
8:15 amBreakfast Buffet in Exhibit Hall
9:00 amConference Kickoff & General Sessions
10:30 amMorning Networking Break in Exhibit Hall
11:00 amGeneral Sessions
12:00 pmConference Closes
12 - 3 pmExhibit Hall Breakdown
Fairmont Austin - Queen Room

Conference Venue & Lodging | Fairmont Austin

A towering icon within a vibrant Central Business District, Fairmont Austin is uniquely located in downtown Austin amid the greenery of Palm Park and Waller Creek. The 37-story luxury hotel features 1,048 richly appointed guest rooms and suites with picturesque vistas of Lady Bird Lake, a dramatic cityscape and the State Capitol.

Discounted Room Rate

$219 per night

Fairmont Austin • 101 Red River Street • Austin, TX 78701 • (512) 600-2000

Sponsorship Opportunities

Interested in non-exhibiting sponsorship opportunity? Contact Peter Cook at pcook@ontrendconcepts.com

PLATINUM

$12,500Limit 3
4 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
1 Email Blast Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

SILVER

$3,500 
2 Company Registrations
Tabletop Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

GOLD

$7,500 
3 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
LinkedIn Post Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

BRONZE

$2,000 
1 Company Registration
NO Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

Sponsor Add-Ons

Sponsoring companies can enhance their sponsorship and expand their presence at the conference but adding one or more of the following options to their sponsorship.

Coffee Sponsor

$3,500
Signage at the coffee stations and coffee mugs co-branded with OnTrend Concepts provided to all attendees.

WiFi Sponsor

$3,500
Custom WiFi network name and password, plus WiFi Sponsorship credit on event signage

Notebook Sponsor

$3,500
High quality notebooks provided to all attendees, co-branded with the sponsor and the event name

Lanyard Sponsor

$3,500
All attendee name badges will include a lanyard co-branded with the sponsor logo and OnTrend Concepts

Lunch Sponsor

$2,500
Sponsorship credit on signage and the opportunity to put company material at each seat for the main, plated, served lunch

Speaker/Sponsor Reception Sponsor

$2,500
Sponsorship credit on signage at the VIP speaker-sponsor reception on June 1st and the option to provide branded glassware to be used and distributed at the Speaker-Sponsor Reception.

Kickoff Sponsor - Day 1

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 1

Kidkoff Sponsor - Day 2

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 2.
Show

Happy Hour Reception Sponsor - $1000

Your product will be one of the exclusive spirits options for our Networking Happy Hour

*** Only available to distilleries or spirits brand owners who have Texas distribution and the ability to sell to the Fairmont Austin ***
*** This sponsorship is only available to distilleries who are sponsors or who have employees registered for the conference. ***

Join the Conversation

Spirits Sales & Marketing Group

This group is set up as a forum for professionals involved in the distilling, blending, importing, branding, sales, and distribution of craft spirits and growing whiskey, vodka, gin, rum, tequila, mezcal, brandies, and specialty liqueur brands.

Join Now

Spirits Sales & Marketing Digest

All the pertinent news related to what’s happening in the growing craft, artisanal, and emerging spirits brands. It’s the latest and greatest related to the sales and marketing of our favorite distilled spirits.

Subscribe Now