1st Annual

June 2-3, 2022 • Austin, TX

Please join us at the Fairmont Austin for The 1st Annual Spirit Sales & Marketing Conference!  Craft spirits and emerging spirits brands are bringing vibrancy and creativity to the alcohol world. Spirits enthusiasts today are seeking new brands with a compelling story, attractive brand identity, and abundant availability.

This event will bring together leaders from craft distilleries, brand owners, importers, distributors, brokers, restaurant and retail alcohol buyers, compliance consultants, ecommerce specialists, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with other industry leaders.

Having great liquid is only half the battle… next, get it into the consumer’s glass.

$695

general registration

$895

on-site registration

OnTrend Concepts guarantees that if we cancel, postpone, or take this conference to online-only, you will have the option to receive a full refund of your conference registration.  There is a lot of uncertainty related to COVID, so we want you to know that you can register for the conference with confidence.

Conference Speakers

Tim Angelillo

Tim Angelillo

Founder
Sourced Craft Cocktails
Nick Cook

Nick Cook

VP of Spirits
OnTrend Concepts
Rob Cordes

Rob Cordes

Director of Marketing
Garrison Brothers

Kate Dingwall

Spirits Writer
Forbes.com, Wine Enthusiast, Maxim, Serious Eats, Liquor.com
Perla Fernandez

Perla Fernandez

Business Development Manager
Park Street
Sean Foley

Sean Foley

Co-Founder
Nine Banded Whiskey
Mary Guiver

Mary Guiver

Global Principal Category Merchant, Beer & Spirits
Whole Foods
Andrew Hummel

Andrew Hummel

Client Solutions Director
CGA
Jeff Kozak

Jeff Kozak

CEO
WhistlePig Whiskey
Christian LeGuen

Christian LeGuen

Director of Spirits
Favorite Brands
Brent Looby

Brent Looby

Co-Founder
Desert Door Texas Sotol
Bryan Monteleone

Bryan Monteleone

Co-Founder
Drinkubator
Dr. Nicola Nice

Nicola Nice

Founder & CEO
Pomp & Whimsy
Bill Norris

Bill Norris

Owner
3rd Generation Hospitality
John Oliver

John Oliver

National Trade Marketing Director – Emerging Spirits
Breakthru Beverage
Jason Reynolds

Jason Reynolds

COO
Drinkubator
David Schuemann

David Schuemann

Founder
CF Napa
Meghan Watkins

Meghan Watkins

Co-Founder
Victory Wine Group

Preliminary Schedule

The conference agenda is in development, but you can rest assured we will have the industry’s leading experts. 
Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations.

Please do not hesitate to contact Nick Cook (nick@ontrendconcepts.com) to suggest a speaker or topic for the agenda.

Wednesday - June 1, 2022

6:00 am
Exhibitor Setup Begins
Congressional A
7:00 pm
Speaker/Sponsor VIP Reception
  • (invitation only)
10:00 pm
Exhibitor Setup Ends
Congressional A

Thursday - June 2, 2022

6:00 am
Exhibitor Setup
Congressional A
8:30 am
Networking Breakfast Buffet
Congressional A
9:00 am
Welcome Remarks
  • • Nick Cook, VP of Spirits, OnTrend Concepts
Congressional B
9:15 am
State of the Industry Update
Congressional B
9:45 am
On-Premise Consumer Trend Report
  • • Andrew Hummel, Client Solutions Director, CGA
Congressional B
10:15 am
Morning Networking Break
Congressional A
10:45 am
What Your Distributor Really Needs from You
  • • John Oliver, National Trade Marketing Director - Emerging Spirits, Breakthru Beverage
  • • Christian LeGuen, Director of Spirits, Favorite Brands
  • • Meghan Watkins, Co-Founder, Victory Wine Group
Congressional B
11:20 am
Building Brand Loyalty
  • • Dr. Nicola Nice, Founder & CEO, Pomp & Whimsy
Congressional B
12:15 pm
Networking Lunch
Congressional A
1:30 pm
What Retail and Bars Look for in New Spirits
  • • Jason Reynolds, COO, Drinkubator [M]
  • • Bill Norris, Owner, 3rd Generation Hospitality
  • • Mary Guiver, Global Principal Category Merchant, Beer & Spirits, Whole Foods
Congressional B
2:15 pm
Growing through Ecommerce
  • • Bryan Monteleone, Co-Founder, Drinkubator
  • • Tim Angelillo, Founder, Sourced Craft Cocktails
  • • Perla Fernandez, Business Development Manager, Park Street
Congressional B
3:00 pm
Afternoon Networking Break
Congressional A
3:30 pm
The Hook – What Your Packaging Communicates
  • • David Schuemann, Founder, CF Napa
Congressional B
4:30 pm
Fireside Chat with WhistlePig's Jeff Kozak
  • • Jeff Kozak, CEO, WhistlePig Whiskey
Congressional B
5:00 pm
Networking Happy Hour Reception
  • Happy Hour Sponsored by
Congressional A
6:30 pm
Evening free for client dinners & informal networking

Friday - June 3, 2022

8:30 am
Networking Breakfast Buffet
Congressional A
9:00 am
Welcome Remarks
Congressional B
9:15 am
Accessing the Necessary Capital for Growth
Congressional B
9:45 am
Improving Market Access through State-Level Involvement
Congressional B
10:15 am
Morning Networking Break
Congressional A
10:45 am
Growing from Local Brand to Regional and Beyond
  • • Kate Dingwall, Spirits Writer, Freelance [M]
  • • Sean Foley, Co-Founder, Nine Banded Whiskey
  • • Brent Looby, Founder, Desert Door Texas Sotol
  • • Rob Cordes, Director of Marketing, Garrison Brothers
Congressional B
11:30 am
M&A Success Story
Congressional B
12:00 pm
Conference Closes
Congressional B
Fairmont Austin - Queen Room

Conference Venue & Lodging | Fairmont Austin

A towering icon within a vibrant Central Business District, Fairmont Austin is uniquely located in downtown Austin amid the greenery of Palm Park and Waller Creek. The 37-story luxury hotel features 1,048 richly appointed guest rooms and suites with picturesque vistas of Lady Bird Lake, a dramatic cityscape and the State Capitol.

Discounted Room Rate

$219 per night

Fairmont Austin • 101 Red River Street • Austin, TX 78701 • (512) 600-2000

Sponsorship Opportunities

Interested in non-exhibiting sponsorship opportunity? Contact Peter Cook at pcook@ontrendconcepts.com

PLATINUM

$12,500Limit 3
4 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
1 Email Blast Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

SILVER

$3,500 
2 Company Registrations
Tabletop Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

GOLD

$7,500 
3 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
LinkedIn Post Announcing Your Sponsorship
Option to Reserve Additional Adjoining Exhibit Space
Show All Benefits

BRONZE

$2,000 
1 Company Registration
NO Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

Sponsor Add-Ons

Sponsoring companies can enhance their sponsorship and expand their presence at the conference but adding one or more of the following options to their sponsorship.

Coffee Sponsor

$3,500
Signage at the coffee stations and coffee mugs co-branded with OnTrend Concepts provided to all attendees.

WiFi Sponsor

$3,500
Custom WiFi network name and password, plus WiFi Sponsorship credit on event signage

Notebook Sponsor

$3,500
High quality notebooks provided to all attendees, co-branded with the sponsor and the event name

Lanyard Sponsor

$3,500
All attendee name badges will include a lanyard co-branded with the sponsor logo and OnTrend Concepts

Lunch Sponsor

$2,500
Sponsorship credit on signage and the opportunity to put company material at each seat for the main, plated, served lunch

Speaker/Sponsor Reception Sponsor

$2,500
Sponsorship credit on signage at the VIP speaker-sponsor reception on June 1st and the option to provide branded glassware to be used and distributed at the Speaker-Sponsor Reception.

Kickoff Sponsor - Day 1

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 1

Kidkoff Sponsor - Day 2

$2,500
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 2.
Show

Happy Hour Reception Sponsor - $1000

Your product will be one of the exclusive spirits options for our Networking Happy Hour

*** Only available to distilleries or spirits brand owners who have Texas distribution and the ability to sell to the Fairmont Austin ***
*** This sponsorship is only available to distilleries who are sponsors or who have employees registered for the conference. ***

Join the Conversation

Spirits Sales & Marketing Group

This group is set up as a forum for professionals involved in the distilling, blending, importing, branding, sales, and distribution of craft spirits and growing whiskey, vodka, gin, rum, tequila, mezcal, brandies, and specialty liqueur brands.

Join Now

Spirits Sales & Marketing Digest

All the pertinent news related to what’s happening in the growing craft, artisanal, and emerging spirits brands. It’s the latest and greatest related to the sales and marketing of our favorite distilled spirits.

Subscribe Now