2nd Annual

Ghost Kitchen

& Virtual Restaurant Conference

June 9&10, 2022 • Dallas, TX

The emergence of virtual kitchens as a vital part of the restaurant industry has brought rapid change, new challenges, and great opportunities to an industry looking for solutions as we emerge from the COVID-19 pandemic.

Building on the enormous success of the inaugural event in 2021, this event brought together leaders from national restaurant chains, ghost kitchen concepts, virtual restaurant concepts, third-party delivery providers, technology solutions, host kitchens, private equity, equipment providers, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with industry leaders.

Food ordering can be done online, not conferences.

$895

registration fee

OnTrend Concepts guarantees that if we cancel, postpone, or take this conference to online-only, you will have the option to receive a full refund of your conference registration.  There is a lot of uncertainty related to COVID, so we want you to know that you can register for the conference with confidence.

Conference Speakers

Wade Allen

Wade Allen

Senior Vice President of Innovation
Brinker International, Inc.
Gage Anderle

Gage Anderle

EVP, Boost Virtual Concepts
and Director of Virtual Brands, Dickey’s Barbecue Restaurants
Chris Baggott

Chris Baggott

Co-Founder & CEO
ClusterTruck
Marc Choy

Marc Choy

CEO
Ghost Kitchen Brands
Pete Cook

Pete Cook

President & Publisher
OnTrend Concepts
Katie Cox

Katie Cox

VP Business Development
The Middleby Corporation
Peter Cryan

Peter Cryan

VP Equipment Innovation & Automation
Inspire Brands
Andrew Custage

Andrew Custage

Head of Analytics
Sense360 by Medallia
Chef Tommy D’Ambrosio

Chef Tommy D’Ambrosio

Co-Founder
Aioli Gourmet Burgers and BLT Kitchens
Vinny DyReyes

Vinny DyReyes

VP New Ventures
Nextbite
Dre Ealy

Dre Ealy

Founder & CEO
Catino
Robert Earl

Robert Earl

Founder / Chairman
Planet Hollywood International, and Earl Enterprises
Jay Fiske

Jay Fiske

President
Powerhouse Dynamics
Brian Furano

Brian Furano

Vice President of Brand Licensing
Nextbite
Chef Eric Greenspan

Chef Eric Greenspan

Executive Culinary Director
Virtual Dining Concepts
Kelly Grogan

Kelly Grogan

VP of Sales
Virtual Dining Concepts
Dana Hathaitham

Dana Hathaitham

Director of Business Development
Ghost Kitchen Brands
Kristen Hawley

Kristen Hawley

Founder
Expedite
Scott Heim

Scott Heim

President
Middleby Ventless Cooking Solutions
Aaron Hoffman

Aaron Hoffman

Co-Founder & Head of Strategy
DeliverThat
Aron Hollander

Aron Hollander

Senior Manager, Dark Kitchens
Uber Eats
Chad Horn

Chad Horn

Co-founder & COO
Devour
Jessica Jackson

Jessica Jackson

Director of Strategy and Innovation
Dine Brands Global
Viggnesh Kandasamy

Viggnesh Kandasamy

Co-Founder & CTO
One Stop Kitchen & MayaEats
Olga Lopategui

Olga Lopategui

Founder
OLLO
Nancy Luna

Nancy Luna

Restaurants Correspondent
Insider
Joe Monastero

Joe Monastero

Chief Operating Officer
Texas Restaurant Association
Massimo Noja De Marco

Massimo Noja De Marco

Founder
Soigne’
Aaron Noveshen

Aaron Noveshen

Founder & Chairman
The Culinary Edge
Zack Oates

Zack Oates

Founder & CEO
Ovation
Bob Pascal

Bob Pascal

Chief Revenue Officer
Franklin Junction
Wes Patrick

Wes Patrick

Director of Global Off-Premise Business
TGI Fridays
Mohammad Qasim

Mohammad Qasim

Co-Founder & Principal
Madewell Companies
Kenneth Rourke

Kenneth Rourke

President
REEF
Bryan Rutcofsky

Bryan Rutcofsky

Co-Founder & CRO
Marqii
Michael Schaefer

Michael Schaefer

Global Lead - Food and Beverage
Euromonitor International
Stephanie Sollers

Stephanie Sollers

CEO
Virtual Dining Concepts
Ashish Tulsian

Ashish Tulsian

Co-founder & CEO
Posist
Corinne Watson

Corinne Watson

Director of Content & Brand
Lunchbox
John Wingate

John Wingate

Founder & CEO
BankSocial
Zhong Xu

Zhong Xu

CEO & Co-Founder
Deliverect

Conference Schedule

The conference agenda is in development, but you can rest assured we will have the industry’s leading experts.  Our agenda is “panel-heavy”, where we avoid sales pitches and engage in great conversations.  Review last year’s agenda to get an idea of the quality of the topics and speakers:  https://ontrendconcepts.com/ghost-kitchen-conference/

Please do not hesitate to contact Matt Cook (matt@ontrendconcepts.com) to suggest a speaker or topic for the agenda.

Wednesday - June 8, 2022

1:00 pm
Introduction to Ghost Kitchens & Virtual Brands | Pre-Conference Seminar
  • Exclusively for restaurant operators, this free half day seminar will provide attendees a great overview of the various approaches to ghost kitchens and virtual brands, as well as basics regarding branding, marketing, technology, and delivery!

  • 1:00 pm - Welcome & Introductions | Pete Cook, President, OnTrend Concepts
  • 1:20 pm - Overview of Ghost Kitchens, Host Kitchens, & Virtual Brands | Pete Cook, President, OnTrend Concepts
  • 1:45 pm - Virtual Brands & How To Succeed By Adding One | Kelly Grogan, VP of Sales, Virtual Dining Concepts
  • 2:15 pm - How to Create a Profitable Ghost Kitchen in 60 Days | John Meyer, Founder, Ghost Financial
  • 2:35 pm - GhostU
  • 2:45 pm – Networking Break
  • 3:30 pm - 4 Local Search Strategies for Ghost Kitchens | Bryan Rutcofsky, Co-Founder & CRO, Marqii
  • 4:00 pm - How to Market & Optimize Your Virtual Brand | Zhong Xu, Co-Founder & CEO, Deliverect
  • 4:15 pm - Leveraging Technology for Success | Dre Ealy, Founder & CEO, Catino
  • 4:30 pm – What We Learnt By Powering 1000 Ghost Kitchens in 48 Countries | Ashish Tulsian, Co-founder & CEO, Posist
  • 4:45 pm - Open Forum Q&A | All Speakers
  • 5:00 pm - Adjourn


  • Pre-Conference Sponsors:
  •    
  •      
Cumberland Room
3:00 pm
Exhibitor Setup Begins
Reunion Ballroom A-D
7:00 pm
Speaker / Sponsor VIP Reception
  • (invitation only)
TBA
10:00 pm
Exhibitor Setup Ends
Reunion Ballroom A-D

Thursday - June 9, 2022

8:00 am
Networking Breakfast
Reunion Ballroom A-D
8:30 am
Opening Remarks
  • • Pete Cook, President, OnTrend Concepts
Reunion Ballroom E-H
8:45 am
Overview of the Ghost Kitchen & Virtual Restaurant Market
  • • Michael Schaefer, Global Lead - Food and Beverage, Euromonitor International
Reunion Ballroom E-H
9:30 am
Industry Leadership Panel
  • • Carl Orsbourn, Food Delivery Author & Thought Leader, Learn.Delivery [M]
  • • Geoff Alexander, President & CEO, Wow Bao
  • • Kenneth Rourke, President, REEF Kitchens & Retail
  • • Kelly Grogan, Vice President, Virtual Dining Concepts
  • • Marc Choy, CEO, Ghost Kitchen Brands
Reunion Ballroom E-H
10:30 am
Morning Networking Break
Reunion Ballroom A-D
11:15 am
Innovative Approaches Panel
  • • Nancy Luna, Restaurants Correspondent, Insider [M]
  • • Chef Tommy D’Ambrosio, Co-Founder, Aioli Gourmet Burgers and BLT Kitchens
  • • Massimo Noja De Marco, Founder, Soigne’
  • • Viggnesh Kandasamy, Co-Founder & CTO, One Stop Kitchen & MayaEats
Reunion Ballroom E-H
12:00 pm
A New Frontier? Metaverse and Cryptocurrency
  • • John Wingate, Founder & CEO, BankSocial [M]
  • • Corinne Watson, Director of Content & Brand, Lunchbox
  • • Brian Furano, Vice President of Brand Licensing, Nextbite
  • • Chad Horn, Co-founder & COO, Devour
Reunion Ballroom E-H
12:30 pm
“The Industry Collection” Brand Opportunity Announcement
Reunion Ballroom E-H
12:35 pm
Networking Lunch
  • • Chef Eric Greenspan, Executive Culinary Director, Virtual Dining Concepts [Master of Ceremonies]

  • Lunch Sponsor:
Marsalis Hall A
2:00 pm
The Virtual Kitchen Competition is Fierce! Learn How 3 Distinct Types of Operating Models Differ and What Makes Each a Success
  • • Katie Cox, VP Business Development, The Middleby Corporation [M]
  • • Chris Baggott, Cofounder/CEO, ClusterTruck
  • • Vinny DyReyes, VP New Ventures, Nextbite
  • • Dana Hathaitham, Director of Business Development, Ghost Kitchen Brands
Reunion Ballroom E-H
2:45 pm
Fireside Chat with Virtual Dining Concepts’ CEO Stephanie Sollers
  • • Kristen Hawley, Editor, Expedite [interviewer]
Reunion Ballroom E-H
3:00 pm
Afternoon Networking Break
Reunion Ballroom A-D
3:45 pm
IoT and Ghost Kitchens: Using Technology to Drive Efficiency and Agility
  • • Jay Fiske, President, Powerhouse Dynamics [M]
  • • Wade Allen, SVP Innovation, Brinker International
  • • Peter Cryan, VP Equipment Innovation and Automation, Inspire Brands
Reunion Ballroom E-H
4:15 pm
Third Party Delivery Panel
  • • Andrew Custage, Head of Analytics, Sense360 by Medallia [M]
  • • Wes Patrick, Director of Global Off-Premise Business, TGI Fridays
  • • Aaron Hoffman, Co-Founder & Head of Strategy, DeliverThat
  • • Aron Hollander, Senior Manager, Dark Kitchens, Uber Eats
  • • Zhong Xu, Co-Founder and CEO, Deliverect
Reunion Ballroom E-H
5:00 pm
Networking Reception
Reunion Ballroom A-D
6:30 pm
Evening free for client dinners and informal networking

Friday - June 10, 2022

8:00 am
Networking Breakfast
Reunion Ballroom A-D
8:30 am
Welcome Remarks
  • • Pete Cook, President, OnTrend Concepts
Reunion Ballroom E-H
8:45 am
Restaurant Executives Panel
  • • Joe Monastero, Chief Operating Officer, Texas Restaurant Association [M]
  • • Wade Allen, Senior VP of Innovation, Brinker International, Inc
  • • Jessica Jackson, Director of Strategy & Innovation, Dine Brands
  • • Gage Anderle, Director of Virtual Brands, Dickey’s Barbecue Restaurants, and EVP, Boost Virtual Concepts
Reunion Ballroom E-H
9:30 am
Finding, Winning, and Retaining Customers
  • Olga Lopategui, Founder, OLLO [M]
  • • Bob Pascal, Chief Revenue Officer, Franklin Junction
  • • Bryan Rutcofsky, Co-Founder & CRO, Marqii
  • • Zack Oates, Founder & CEO, Ovation
Reunion Ballroom E-H
10:00 am
Morning Networking Break
Reunion Ballroom A-D
10:45 am
What are the Key Success Points & Chronic Pinch Points For Ghost Kitchen Operators?
  • • Scott Heim, President of Ventless Cooking Solutions, Middleby Corporation [M]
  • • Ashish Tulsian, Co-founder & CEO, Posist
  • • Mohammad Qasim, Co-Founder & Principal, Madewell Companies
  • • Brian Farris, Chief Development Officer, Woworks
Reunion Ballroom E-H
11:15 am
Audience-Voted, Interactive, Key Takeaways Panel and…Game Show?
  • • Zack Oates, Founder & CEO, Ovation [M]
  • • Panelists will be chosen by audience vote at the start of the session!
Reunion Ballroom E-H
12:00 pm
Closing Remarks
Reunion Ballroom E-H
12:30 pm
Middleby Innovation Kitchen Tour & Luncheon
  • Conference attendees are welcome to join us for a wonderful luncheon and tour of the Middleby Innovation Kitchens following the conclusion of the conference! Shuttle buses to Middleby Innovation Kitchens (and from there to DFW Airport) will be provided.


  • Check out the Middleby Innovation Kitchen


Off-Site

Have a Question? 

Send us a text at 317-735-8800.  We’ll do our best to get back to you right away.

Conference Venue & Lodging | Hyatt Regency Dallas

Located downtown next to an iconic Dallas landmark Reunion Tower, Hyatt Regency Dallas is a gateway to the best of the city. Live, work and be yourself at our inviting, contemporary hotel near the Dallas Convention Center and within walking distance of many tourist attractions, including Dealey Plaza and the Historic West End.  With easy access from Dallas’ commuter rail (DART), access from either Dallas area airport is convenient (and saves you money from needing to rent a car or pay for downtown parking).

Discounted Room Rate

$159 per night

 Hyatt Regency Dallas • 300 Reunion Blvd, Dallas, TX 75207 • (214) 651-1234

Hyatt Regency Dallas Room View

Sponsorship Opportunities

Take advantage of the opportunity to showcase your company’s goods and services in front of growth-oriented attendees!

Your COVID Guarantee
OnTrend Concepts guarantees that if we cancel, postpone, or take this conference to online-only, you will have the option to receive a full refund of your sponsorship fee.  There is a lot of uncertainty related to COVID, so we want you to know that you can sign up to sponsor this conference with confidence.

PLATINUM

$15,000Limit 3
4 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
1 Email Blast Announcing Your Sponsorship
50% Discount for Company Employee Registrations
Option to Reserve 10'x40' Outdoor Exhibit
Show All Benefits

GOLD

$7,500 
3 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
Option to Reserve 10'x40' Outdoor Exhibit
Show All Benefits

SILVER

$4,000 
2 Company Registrations
Tabletop Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Option to Reserve 10'x40' Outdoor Exhibit
Show All Benefits

GOLD

$7,500 
3 Company Registrations
10'x10' Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event
Banner Ad in Mobile App
50% Discount for Company Employee Registrations
Option to Reserve 10'x40' Outdoor Exhibit
Show All Benefits

BRONZE

$1,500 
1 Company Registration
NO Exhibit Space
Logo on Event Website, Marketing & Emails
Attendee List 2 Weeks Before Event

Sponsor Add-Ons

Sponsoring companies can enhance their sponsorship and expand their presence at the conference but adding one or more of the following options to their sponsorship.

Intro to Ghost Kitchen Seminar Sponsor

SOLD OUT
Showcase your goods, services, and experience with restaurant operators interested in launching a ghost kitchen or virtual brand initiative during the half-day seminar preceding the main conference!

Lunch Sponsor

SOLD OUT
Sponsorship credit on signage and the opportunity to put company material at each seat for the main, plated, served lunch

Kick-Off Sponsor - Day 1

SOLD OUT
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 1.

Kick-Off Sponsor - Day 2

SOLD OUT
Sponsor allowed to put information out at every seat in the general session room prior to the conference kicking off on day 2.

Lanyard Sponsor

SOLD OUT
All attendee name badges will include a lanyard co-branded with the sponsor logo and OnTrend Concepts

Room Drop Sponsor

$2,500
The opportunity to have one piece of marketing material provided to each conference attendee staying in our conference room block…provided to them at check in or dropped in their room by the hotel staff on the night of June 9th.

Speaker/Sponsor Reception Sponsor

$1,500
Sponsorship credit on signage at the VIP speaker-sponsor reception being held June 8th and the option for the sponsor to provide branded glassware to be used and distributed at the Speaker-Sponsor Reception.

Networking Reception Sponsor

$1,500
Sponsorship credit on signage at our main Networking Reception being held in the late afternoon of June 9th and the option for the sponsor to provide branded glassware to be used and distributed at the Speaker-Sponsor Reception.
Show

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