OnTrend Concepts
Ghost Kitchen Conference 2021

The emergence of virtual kitchens as a vital part of the restaurant industry has brought rapid change, new challenges, and great opportunities to an industry looking for solutions as we emerge from the COVID-19 pandemic.

This two day event brought together leaders from national restaurant chains, ghost kitchen concepts, third-party delivery providers, technology solutions, host kitchens, private equity, equipment providers, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with industry leaders.  Food ordering can be done online, not conferences.

Conference Speakers

Nabeel Alamgir

Nabeel Alamgir

Co-Founder & CEO
Lunchbox
Geoff Alexander

Geoff Alexander

President & CEO
Wow Bao
Wade Allen

Wade Allen

Senior Vice President of Innovation
Brinker International, Inc.
Nick Avedesian

Nick Avedesian

Founder & CEO
BOLT Kitchens
Chris Baggott

Chris Baggott

Co-Founder & CEO
ClusterTruck
Michael Beacham

Michael Beacham

President
REEF
Alex Canter

Alex Canter

CEO & Co-Founder
Ordermark
Marc Choy

Marc Choy

CEO
Ghost Kitchen Brands
Jonathan Christerson

Jonathan Christerson

National Specialist
Brixmor Property Group
Jodie Conrad

Jodie Conrad

Chief Marketing Officer
Fazoli’s
Pete Cook

Pete Cook

President & Publisher
OnTrend Concepts
Adam Demuyakor

Adam Demuyakor

Co-Founder & Managing Partner
Wilshire Lane Partners
John DiLoreto

John DiLoreto

President, North America
Flipdish
Victor Fernandez

Victor Fernandez

VP of Insights & Knowledge
Black Box Intelligence
DAN FLEISCHMANN

Dan Fleischmann

Vice President
Kitchen Fund
Alp Franko

Alp Franko

Founder
The Local Culinary
Ralph Goldbeck

Ralph H. Goldbeck

Regional Director
Kitchens To Go
Justin Green

Justin Green

VP of Hospitality & Strategy
Milwaukee Bucks
Gje Greene-Wallace

Gje Greene-Wallace

Director of Marketing
Neighborhood Ventures
Ryan Gromfin

Ryan Gromfin

Founder
The Restaurant Boss
John Ha

John Ha

Founder & CEO
Bear Robotics
Aziz Hashim

Aziz Hashim

Founder & Managing Partner
NRD Capital
Scott Heim

Scott Heim

President
Middleby Ventless Cooking Solutions
George Kottas

George Kottas

Founder & CEO
Ghost Kitchen Brands
Rom Krupp

Rom Krupp

Founder & CEO
onedine
Nancy Kruse

Nancy Kruse

President
The Kruse Company
Eric Lavinder

Eric Lavinder

Chief Development Officer
WoWorks
Paul Mangiamele

Paul Mangiamele

Owner, Chairman & CEO
Legendary Restaurant Brands
Corey Manicone

Corey Manicone

Co-Founder & CEO
Zuul
Roy McKinnon

Roy McKinnon

Director of Channel Alliance
ShiftPixy
Pete Mora

Pedro “Pete” Mora

Founder & CEO
Fajita Pete’s
Randy Murphy

Randy Murphy

Founder & CEO
FourBurner Technologies and OrderB4
Rishi Nigam

Rishi Nigam

CEO
Franklin Junction
Massimo Noja De Marco

Massimo Noja De Marco

Founder
Soigne’
Dino Northway

Dino Northway

Senior Manager Off-Premise Dining
Portillo's
Zack Oates

Zack Oates

Founder & CEO
Ovation
Juan Orrego

Juan Orrego

Founder & CEO
Cuboh
Carl Orsbourn

Carl Orsbourn

COO & Co-Founder
Juicer
Andy Perez-Benzo

Andy Perez-Benzo

Founder
Sfumato Holdings
CJ Ramirez

C.J. Ramirez

EVP Marketing Director
Dog Haus / The Absolute Brands
Kenneth Rourke

Kenneth Rourke

President
REEF
Meredith Sandland

Meredith Sandland

CEO
Empower Delivery
Tyler Shin

Tyler Shin

Founder & Managing Member
Revolving Kitchen
Joey Simons

Joey Simons

Senior Vice President of Operations
C3
Atul Sood

Atul Sood

Chief Business Officer
Kitchen United
Samuel Stanovich

Samuel Stanovich

Vice President Membership & Alliances
IFBTA
Deidra Suber

Deidra Suber

General Manager, Midwest
CloudKitchens
Anna Tauzin

Anna Tauzin

Principal
The Good Kind
Devin Wade

Devin Wade

Co-Founder & CEO
Crave Delivery
James Walker

James Walker, CFE

Senior Vice President - Restaurants
Nathan’s Famous, Inc.
Emily Williams Knight

Emily Williams Knight

President & CEO
Texas Restaurant Association

Event Schedule

Thursday, June 17, 2021

TimeDescription
6:00 amExhibitor Setup
8:00 amBreakfast Buffet
8:30 amWelcome Remarks
• Peter Cook, President, OnTrend Concepts
8:45 amIndustry Overview
• Victor Fernandez, VP of Insights & Knowledge, Black Box Intelligence
9:30 amSuccessful Ghost Kitchen Approaches: Panel Discussion
• Anna Tauzin, Chief Revenue & Innovation Officer, Texas Restaurant Association [M]
• Corey Manicone, Co-Founder & CEO, Zuul
• James Walker, SVP of Restaurants, Nathan's Famous
• Geoff Alexander, CEO, Wow Bao
• Wade Allen, SVP Innovation, Brinker International
10:30 amMorning Networking Break in the Exhibit Hall
11:00 amBrand Development & Digital Marketing Strategies
• Roy McKinnon, Director of Channel Alliance, ShiftPixy [M]
• Jodie Conrad, CMO, Fazoli's
• Deidra Suber, General Manager, Midwest, CloudKitchens
• Zack Oates, Founder & CEO, Ovation
• C.J. Ramirez, EVP Marketing Director, Dog Haus / The Absolute Brands
11:45 amGrocery & Ghost Kitchens Panel
• Peter Cook, President, OnTrend Concepts [M]
• George Kottas, Founder & CEO, Ghost Kitchen Brands
• Eric Lavinder, Chief Development Officer, WoWorks
• Chris Baggott, Co-Founder & CEO, ClusterTruck
12:30 pmNetworking Lunch | Interview with Michael Beacham
• Meredith Sandland, Author, Delivering the Digital Restaurant [interviewer]
• Michael Beacham, President, REEF
1:45 pmDelivering the Goods Panel
• Samuel Stanovich, Vice President Membership & Alliances, IFBTA [M]
• Devin Wade, Co-Founder & CEO, Crave Delivery
• Dino Northway, Senior Manager, Off-Premise Dining, Portillo's
• Nabeel Alamgir, Co-Founder & CEO, Lunchbox
• John DiLoreto, President, North America, Flipdish
2:30 pmTechnology Panel
• Carl Orsbourn, Author, Delivering the Digital Restaurant [M]
• Alex Canter, Co-Founder & CEO, Ordermark
• Rom Krupp, Founder & CEO, OneDine
• Massimo Noja De Marco, Co-Founder & CEO, Piestro
• Rishi Nigam, CEO, Franklin Junction
3:15 pmAfternoon Networking Break in the Exhibit Hall
3:45 pmGhost Kitchen Design
• Nick Avedesian, Founder & CEO, BOLT Kitchens
4:00 pmREEF Case Study
• Kenneth Rourke, Executive Vice President & Head of Enterprise Brands, REEF
4:30 pmRoundtable Discussions
• “Guest Feedback: The Secret to Successful Ghost Kitchens” moderated by Ovation
• “Fundraising” moderated by Cuboh
• “Creating New Revenue Streams & Building Brand Value” moderated by OrderB4
• “From Grill to the Wheels as Fast as Possible with Robots" moderated by Bear Robotics
• “Logistics for Multi-Vendor Virtual Food Halls” moderated by Bbot
• "Choosing the Right Virtual Brand" moderated by Virtual Dining Concepts
• “Using 3D Virtual Tour Technology in Construction & Marketing” moderated by Adaptive Property Solutions
• “Engaging the On-Demand Workforce to Overcome the Staffing Crisis” moderated by ShiftPixy
5:45 pmNetworking Reception
Sponsored by
REEF
7:00 pmReception Closes
Evening Open for Client Dinners
7:00 pmInformal Happy Hour
Hosted by
The On Demand Company

Friday, June 18, 2021

TimeDescription
6:00 am - 8:00 amExhibitor Setup
8:00 am - 9:00 amBreakfast Buffet
8:30 amWelcome Remarks
• Peter Cook, President, OnTrend Concepts
8:45 amCapital Markets Panel Discussion
• Andy Perez-Benzo, Founder, Sfumato Holdings [M]
• Aziz Hashim, Founder & Managing Partner, NRD Capital
• Adam Demuyakor, Co-Founder & Managing Partner, Wilshire Lane Partners
• Dan Fleischmann, Vice President, Kitchen Fund
9:15 amMenu Development Panel
• Nancy Kruse, President, The Kruse Company [M]
• Paul Mangiamele, CEO, Legendary Brands
• Gje Greene-Wallace, Director of Marketing, Neighborhood Ventures
• Joey Simons, Senior Vice President of Operations, C3
9:45 amMorning Networking Break in the Exhibit Hall
10:15 amCase Study: Choosing the Right Location and Equipment for Your Ghost Kitchen
• Scott Heim, President, Middleby Ventless Cooking Solutions [M]
• Marc Choy, President, Ghost Kitchen Brands
• Ralph Goldbeck, Regional Director, Kitchens-To-Go
• Jonathan Christerson, National Specialist, Brixmor Property Group
10:45 amLocal & Regional Restaurants Panel
• Ryan Gromfin, Founder, The Restaurant Boss [M]
• Pete Mora, Founder & CEO, Fajita Pete's
• Alp Franko, Founder, The Local Culinary
• Justin Green, VP of Hospitality, Milwaukee Bucks
• Tyler Shin, Founder & Managing Member, Revolving Kitchen
11:30 amKey Takeaways Panel Discussion
• Emily Williams Knight, Chief Collaboration Officer, National Restaurant Association [M]
• Atul Sood, CBO, Kitchen United
• Juan Orrego, Founder & CEO, Cuboh
• Randy Murphy, Founder & CEO, OrderB4
• John Ha, Founder & CEO, Bear Robotics
12:00 pmConference Closes
12:15 pm - 3:00 pmExhibitor Break Down
12:30 pmDeparture for Optional Post Conference Outing: "Lunch Reception & Tour of Middleby Innovation Kitchens"
(Bus to the Middleby Innovation Kitchen…busses will also shuttle attendees from the Middleby Innovation Kitchens to DFW Airport or back to the Hyatt Regency)

Hyatt Regency Dallas Room View

Conference Venue & Lodging | Hyatt Regency Dallas

Located downtown next to an iconic Dallas landmark Reunion Tower, Hyatt Regency Dallas is a gateway to the best of the city. Live, work and be yourself at our inviting, contemporary hotel near the Dallas Convention Center and within walking distance of many tourist attractions, including Dealey Plaza and the Historic West End.  With easy access from Dallas’ commuter rail (DART), access from either Dallas area airport is convenient (and saves you money from needing to rent a car or pay for downtown parking).

 Hyatt Regency Dallas • 300 Reunion Blvd, Dallas, TX 75207 • (214) 651-1234 

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