OnTrend Concepts

November 25, 2020

Peter Cook, Editor

Happy Thanksgiving! As you, your family, and your friends are working overtime to prepare a delicious feast, so too are ghost kitchens all throughout the U.S. There has not been too much major news from this week; but there is certainly not a shortage of interesting interviews and articles.

We hope you enjoy your week; and no matter where you find yourself, we hope you enjoy your Ghost Kitchen Digest. From us to you and all your loved ones, have a very Happy Thanksgiving!

Issue #18

Red Lobster and Mendocino Farms Are the Newest Tenants of Travis Kalanick’s CloudKitchens

(Scroll to see article about CloudKitchens) The chains are operating from CloudKitchens-owned real-estate properties in Chicago and Long Beach, Calif.

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Muscle Maker Grill To Bring Ghost Kitchens to Miami Beach

The Texas-based health food and meal plan company has signed a lease to bring three of its concepts to Miami Beach via a ghost kitchen.

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Fatburger Makes Houston Debut with Sizzling New Ghost Kitchen

California's Fatburger chain will make its Houston debut next week with a ghost kitchen in Third Ward's Blodgett Food Hall.

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Ghost Kitchen Conference Continues to Pick Up Momentum

OnTrend Concepts’ Ghost Kitchen Conference, being held in-person in Dallas, Texas in February of 2021, continues to pick up momentum. Industry leaders continue to sign on to speak or sponsor at this first-ever conference focused on ghost kitchens. Confirmed speakers include:

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Cowen Insights: Interview with Michael Manion of Kitchen Podular

Good podcast about Modular Ghost Kitchens and Off-Premise Sales.

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Olo Adds Curbside Notifications, Virtual Restaurant Support

Olo announced a range of upgrades to help restaurant clients improve operations and guest safety as digital ordering and delivery volumes continue to grow.

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What Domino's Thinks of the Ghost Kitchen Trend

The pizza chain likens itself as “the original cloud kitchen,” but says its model will be difficult for the newer players to replicate, says RB’s The Bottom Line.

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Crave Collective Brings Ghost Kitchen with a Twist to Idaho

National growth is planned for new hybrid model with 16 host kitchens and its own delivery fleet.

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Kitopi – a Rising Star in the Ghost Kitchen Sky

State-of-the-art kitchens and trained personnel form the basis of Kitopi’s success.

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Starbucks To Open First Delivery-Only 'Ghost Kitchen' in Yeoksam

The new Starbucks store where the service is being tested will be different from other branches, only providing delivery services without any customer-facing services. Instead of serving customers, the baristas will focus on making drinks and ensuring speedy deliveries.

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Peak Virtual Restaurant? Not Even Close

The explosion of virtual restaurant operations brings up a key question: What is peak virtual restaurant?

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Will the Pandemic Have a Lasting Effect on Ghost Kitchens?

[Podcast] Join the Food Institute’s Chris Campbell as he talks with Kitchen United chief business officer Atul Sood and Combo Kitchen CEO Hossein Kasmai to fully define the ghost kitchen model, explore demographic shifts affecting the bottom line at ghost kitchens, and what the industry may look like in the years to come.

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Why Most Ghost Kitchens Will Fail in 2021

Ghost kitchens exploded in popularity this year, but are they a house of cards?

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Ghost Kitchens Aren't As Spooky As They Sound...

Pair the increase in mobile application and web-based ordering with a global pandemic, and you have a recipe for a new service model that is adaptable, flexible, and designed to keep restaurant operators afloat by lowering costs: ghost kitchens.

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The Rise of Ghost Kitchens

If there were any growth areas within the restaurant industry this year, they are brought by ghost kitchens and virtual eateries.

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How Food Hall Mother Road Market’s Vendors Saw Double Digit Increases in Sales Within Two Months

Jeff Thompson is no stranger to hospitality technology. As Director of Food and Retail Strategy at Mother Road Market, Oklahoma's first food hall, he’s constantly in search of innovative ways to improve the guest experience and grow business.

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Mission Taco Joint Is Launching Off the Wall Burgers

Starting next week, you'll be able to find a lot more than tacos at the Kirkwood, Missouri, location of Mission Taco Joint.

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Why Two Adams Morgan Restaurants Are Winging It

Jack Rose Dining Saloon and Smoke & Barrel get into the ghost restaurant game by selling wings.

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Ghost Kitchen — It’s Here But Will It Last?

Even before Covid-19 arrived, food delivery apps had begun reshaping the restaurant industry. A staggering number of people were ordering food to eat at home, and a significant portion of those sales was facilitated through apps.

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Ghost Kitchens, Changing Cities, and Other E-Commerce Trends to Watch

Let’s think ten years out. With a ghost kitchen future, food discovery occurs in-app (or via wearable/smart assistant) and it’s mediated by personalization algorithms. Food preparation is consolidated in industrial warehouses—and in some cases, automated with robots. Orders are delivered by algorithmically managed gig workers or autonomous vehicles.

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Ex-Publican Chef Transforms North Shore Stalwart With Ghost Kitchens

Upscale restaurant Guildhall, which opened in Glencoe a little more than seven years ago, has undergone some changes during the pandemic. They’ve launched a series of new concepts as a ghost kitchen — a takeout-only restaurant with online-only ordering — under the supervision of a new executive chef, a veteran of one of the city’s most successful restaurant groups.

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Cloud Kitchens the New Norm, Says Foodpanda Director

In an interview with theedgemarkets.com, Rao said a secondary benefit of cloud kitchens is that they place entrepreneurs close to urban centres of demand by utilising distressed property assets, thereby lowering operational and real estate costs.

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Coronavirus Pandemic is Unlocking New Food Trends; Here’s How

"Digital F&B aggregators and food delivery has gained a sudden momentum amid the pandemic. We have witnessed a substantial growth in our food delivery business-through online delivery platforms and restaurant self-delivery."

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Your Next Favorite Restaurant Might Not Be a Restaurant

Covid-19 has sparked a surge in virtual eateries, including from legacy chains. But will they last?

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‘Netflix for the Restaurant Industry’ Smashes £250k Seedrs Target to Launch London Sites

A business hoping to become ‘the Netflix of the restaurant industry’ has exceeded its fundraising goal on equity platform Seedrs. Cloud kitchen firm Feastr has raised almost £350k in its crowdfunding campaign, going almost £100k over its initial target.

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