October 7, 2020

Peter Cook, Publisher

Ghost Kitchens have set precedent as the most effective concept to help restaurants thrive at this time. Here on out, restaurants continue to adapt their menus and operations to execute the concept well. At the same time, tech firms are developing ghost kitchen specific software, and engineers are creating robots to make the process more efficient.

OnTrend is also pleased to announce the launch of The Ghost Kitchen Conference! The conference will be the first ever in person conference focusing exclusively on ghost kitchens! We hope to see you there. Please see more details below.

As always, we hope you enjoy the rest of your week! And we hope you enjoy the Ghost Kitchen Digest.

Issue #11

OnTrend Concepts Launches The Ghost Kitchen Conference

OnTrend Concepts will be holding the first conference organized to bring together experts to discuss the challenges, opportunities, trends, and technology solutions faced by the ghost kitchen industry.


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Zuul Market Unlocks a Hyperlocal ‘Amazon Prime’ for Restaurants

Zuul is delivering multiple orders from multiple restaurants to one location using a single courier.


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Lunchbox, C3 To Create Virtual Food Hall

Lunchbox, the next-gen online ordering engine for restaurants, and C3 announce their partnership to develop the very first virtual food hall for sbe subsidiary c3’s digital kitchen brands.


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BringMeThat.com and Ordermark Partner To Bring More Orders to Restaurants

BringMeThat a leader in on-demand food ordering and delivery, today announced that it has partnered with Ordermark, a leading mobile-order technology service aggregator for restaurants through a dedicated single-source dashboard and printer solution.


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Ghost, Virtual Operations Part of Capriotti’s Roadmap

The hype around ghost kitchens and virtual brands is just about deafening as restaurants look to these new channels to help fill the COVID gaps, extend concepts and push marketing and market potential.


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Fazoli’s Turns Ghost Kitchen Chicken Wing Concept into Permanent Brick-and-Mortar Menu Addition

From dark to light: Fast-casual chain used its restaurants as dark kitchens to test virtual brand Wingville; high demand and ROI results prompt Fazoli’s to add chicken wings to core menu this week.


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An Explosive Play on the Emerging Ghost Kitchen Megatrend

Lower the cost of doing business, for all restaurant owners, by creating a new class of super-small, delivery-only restaurants that eliminate everything but the kitchen.


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Wiz Khalifa Launches "HotBox By Wiz" Delivery-Only Restaurant

The Pittsburgh rapper announced a partnership with Nextbite, a company that "successfully creates delivery-only restaurant concepts with high-quality, chef-inspired menus available through delivery apps," to launch his new "HotBox By Wiz" virtual restaurant venture.


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How the Pandemic Accelerated the US Ghost Kitchen Market

The COVID-19 crisis has restaurants 'running to catch up' to delivery demand, but experts now see potential for permanent changes to business models as dark kitchens gain steam.


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Automated Dark Kitchens

Host Paul Barron sits down with Ofer Zinger, the co-founder of Kitchen Robotics. Barron and Zinger explore the technology behind automated ghost kitchens.


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3 New Robots Hitting the Restaurant Market

Robots are seeing increasing interest from restaurants for their potential to save labor and boost efficiency.


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How To Start Your Own Delivery-Only, Virtual Restaurant Development

The virtual or delivery-only restaurant model is a viable option for the new restaurants or restaurants looking to expand the services at more locations without spending a lump sum amount.


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Virtual Restaurants on the Rise As the Coronavirus Recovery Slows

Virtual restaurants are now growing at an unprecedented pace giving rise to a variety of options in the cloud arena.


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The "Virtual"​ Food Hall Conspiracy

Food Halls, Food Incubators, Ghost Kitchens and operating multiple "concepts" out of one restaurant kitchen are not the same business model.


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Ghost Kitchens Aim To Make Room Service Profitable Again

Should hotels still operate their own on-property restaurants even if they don’t turn a profit? Not according to Butler Hospitality.


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Ghost Kitchens and Virtual Brands Are on Fire

At the start of 2020, delivery-only virtual restaurants were already a disruptive force in the food industry.


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Cloud Restaurant Network RobinFood Raises $16m in Funding

RobinFood, a food-tech restaurant and cloud kitchen, has secured a $16 million debt investment from MGM Sustainable Energy Fund II L.P. to further accelerate its growth in Latin America.


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How Cloud Kitchens Are Transforming the Future of Food Industry

As restaurants gear to reopen following an extended shutdown due to the coronavirus pandemic, a majority of the population remains skeptical about dining out and would prefer either home cooked meals or takeaways.


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A Ghost Kitchen Specializing in Hot Dogs and Sausages Debuts on Friday

A new ghost kitchen brings specialty hot dogs and sausages to the Every Grain kitchen at night.


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