OnTrend Concepts
Wings Digest

April 1, 2021

Ian Cook, Managing Editor

If you’re looking for chicken wings these days, you don’t need to look very far to find them. Recently, so many restaurant brands have developed new concepts that there is a massive chicken wing shortage. It doesn’t help that March Madness season sees some of the largest sales in chicken wings compared to any other time in the year.

But amidst all the new concepts, it can be difficult to find ways to be unique. What some people are doing to make their wings stand out is remarkable! Whether it’s Cheetos or ice cream, you can read all about it right here in your Wings Digest.


Issue #7

Brinker Rolls Out It’s Just Wings for Takeout Via Google

Previously available only through DoorDash, the virtual brand’s menu will now be available for pick up at participating Chili’s.

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Wingers Preps for Accelerating Franchise Development

Following a year that forced restaurant brands to adapt and evolve quickly in order to survive, Wingers Restaurant & Alehouse has proven it’s well-positioned to spur franchise development in new markets.

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Those Cosmic Wings You Had Delivered? They’re Really from Applebee’s

Applebee’s is ringing up hundreds of thousands of dollars in new sales a week for wings made in the chain’s kitchens. But the Cheetos-coated chicken isn’t sold in its actual restaurants or directly under its name.

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Wing It On! Adds Nashville Hot Chicken Sandwich

Just in time for the best part of the sports year, Wing It On! is heating up its menu with a New Nashville Hot Chicken Sandwich as well as a new sauce for its wings and tenders.

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Restaurant Sales Take Off

Consumers, stimulus checks in hand, are spending at restaurants, often outpacing 2019 numbers and creating supply chain problems in the process.

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Chick N Max Launches Franchise Program

Chick N Max – a fast-casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches and golden fried tenders – has announced the launch of its franchise opportunity and plans to expand across the Central and Southeastern United States.

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iniBurger Debuts Nashville Hot Chicken Sandwich with Ice Cream

iniBurger, the Bay Area’s newest fast casual burger chain serving up a 100 percent halal menu, has introduced an unexpected flavor combination to its permanent menu at both the Fremont and Pleasanton locations.

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A First Look at WingWok, a Korean Fried Chicken Chain Opening in Centennial

It’s takeout and delivery only for the new fast-casual brand, which is scheduled to debut its first store in late spring.

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Brazil’s BRF Gets Nod to Export Wings to Canada

Brazilian food processor BRF said on Tuesday Canada has authorized chicken wing exports from two of its plants located in top farm state Mato Grosso.

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Chicken Wing Fans, There’s a New Cloud Kitchen on the Block To Try

Chicken wing lovers, your world is about to be turned upside down. Stranger Wings is a new cloud kitchen that has launched in Dubai and is serving up chicken wings that will teleport you to a new dimension.

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Don’t Be Chicken – How To Win the Chicken Wing Shortage

Aisles were empty of paper products and at the same time, the shutdown of meatpacking plants caused a reduction in meat production – including boneless chicken.

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For Restaurant Chains, Marketing Virtual Brands Poses Equal Challenge and Opportunity

Third-party delivery apps, where most virtual brands live, offer marketers access to consumer data they don't otherwise have — an increasing priority as the data privacy landscape tightens.

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