OnTrend Concepts
Wings Digest

March 4, 2021

Ian Cook, Managing Editor

It seems like more wing concepts are being delivered daily! Recently a number of big brands like Applebee’s and Nathan’s Famous have been spicing up their wing game in a variety of ways. One of the big indicators of wings’ success has been the success that Wingstop saw last year. They’re one of the biggest and best in wings, reporting $2B in sales in 2021! With so many new wing concepts developing, will a contender rise to the occasion and take Wingstop’s spot on the podium?

We hope the newsletter provides some great content for you! Enjoy the rest of your day, and enjoy your Wings Digest!

Issue #5

Nathan’s Famous Continues International Expansion in North America and Beyond

Nathan’s Famous, Inc. announces the expansion of their products to Mexico City, Brazil, Canada, Indonesia, Malaysia and Singapore. The brand will also introduce its new virtual kitchen concept, Wings of New York, in all locations, with the exception of Brazil.

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Waitr and Bite Squad Add Nextbite Delivery-Only Virtual Brands

Waitr Holdings Inc. has added the first group of Nextbite delivery-only virtual brands to its Waitr and Bite Squad on-demand platforms, the company said Tuesday.

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Celebrity’s Wants To Magnify the Soul Food Category

Dr. Fredrick Jacobs, also known as “Dr. J,” dreamed about expanding his soul food business to the deepest corners of the U.S.

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Applebee's Parent Foresees a Future Encompassing Virtual Brands

Dine Brands Global also plans to resume development of IHOP's fast-casual spinoff, Flip'd.

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2020 Was Wingstop's Year

Despite (or because of) the pandemic, the chicken wing brand saw record growth, reporting $2 billion in systemwide sales for the year.

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Wingstop Tumbles on Fourth-Quarter Results Miss

The chicken-wing chain missed analyst estimates for both adjusted earnings and revenues.

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Pilgrim's Pride Pleads Guilty To Rigging Restaurant Chain's Chicken Costs

The poultry supplier was sentenced to a $108 million fine for colluding over roughly a 5-year stretch ending in 2017.

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Bloomin' Brands Takes Virtual Brand Tender Shack National

Bloomin' Brands has rolled out its virtual brand, Tender Shack, nationwide through a partnership with DoorDash, according to a press release emailed to Restaurant Dive.

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Fatburger and Buffalo’s Express To Add Two New Locations

FAT Brands Inc., parent company of Fatburger, Buffalo’s Express, and seven other restaurant concepts, announced the opening of two new co-branded Fatburger and Buffalo’s Express locations in Ehrenberg, AZ and Ladera Heights, CA this month.

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East Coast Wings + Grill Reports Record-Breaking Growth

East Coast Wings + Grill experienced record-breaking growth during the pandemic due to the company’s tactful and proactive COVID-19 contingency plan. In doing so, ECW+G significantly limited the financial impact for the franchisor and its franchisees and rebounded in just two-quarters time.

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III Forks Debuts Three Virtual Kitchens

When it comes to takeout, a well-established steakhouse may not be the go-to getaway for chef-made vegetable burgers, saucy chicken wings, and healthful bowls chockfull of poke and sweet potato.

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Hoots Wings Inks 60-Unit Franchise Deal in Texas

Dallas-based AE Restaurant Group, led by Cary and Jackie Albert, have signed on to open 60 hoots wings locations in Texas, specifically targeting the Dallas-Fort Worth Metroplex and Austin.

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Wing It On! Opens First Location in Texas

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true Buffalo-quality wing cooked and sauced or seasoned to perfection.

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Wingstop Reveals Locations for Five New Openings This Year

Chicken wing brand Wingstop will open restaurants in in Canary Wharf, Kingston-Upon-Thames, Birmingham, Bristol and Reading as part of its plans to open 10 sites in the UK this year.

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From Chicken Wings to Steel: How Companies Are Mitigating Inflation

Rising prices for inputs ranging from chicken wings (bone-in) to steel mean that inflation is coming, if not already here.

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How Chickens Took Over America’s Dinner Plates, in One Chart

It’s worth remembering we didn’t always eat this much chicken, and a new report sheds some light on how poultry took over the meat industry. It also provides some insights into how plant-based meat producers could gain a bigger share of America’s plates.

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