OnTrend Concepts
Wings Digest

February 4, 2021

Ian Cook, Managing Editor

It’s the week before the Super Bowl, so it’s only natural that there’s tons of news about wings. While the Chiefs and the Bucs prep for Sunday night’s showdown, so do Dickey’s, Applebees, Buffalo Wild Wings, and many others. They’re preparing meals around the clock to be able to bring wings into millions of American homes. However, due to increasing demand, analysts wonder if there are even enough wings to go around. You can find out more about all of this below.

We hope your week is coming to a good close! And if you’ve enjoyed the digest so far, pass it around to someone else who would. Enjoy your Wings Digest!

Issue #3

Americans To Eat Record 1.42 Billion Chicken Wings for Super Bowl LV

Americans will devour a record 1.42 billion wings while watching the Kansas City Chiefs and Tampa Bay Buccaneers battle for the Lombardi Trophy.

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DoorDash Releases Football Fans' Top Ordering Trends on Game Day

Wings are no longer the top food choice for football fans, according to the DoorDash Game Day Report released Tuesday.

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Why Super Bowl Fans Are Hoping for an Overtime Game

The restaurant chain will offer free wings if the game goes into overtime. The early spot has the Kansas City Chiefs favored by three over the Tampa Bay Buccaneers, who will be playing in their home stadium for the game. With that kind of spot — and the oddsmakers almost always seem to be right — there could be a better chance than usual for OT.

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Spend $40, Get 40 Free Boneless Wings at Applebee’s for the Big Game

For one day only on Sunday, February 7, Applebee’s will give away 1.6 million free Boneless Wings to fans nationwide.

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Dickey’s Offering Deals for the Big Game

Dickey’s Barbecue Pit is offering big deals for the big game that are conveniently available for same-day delivery, pick-up and to-go.

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The Super Bowl Is Coming. And We’re Running Out of Chicken Wings.

America, we have another crisis. We’re running out of chicken wings. Days before the Super Bowl, a veritable annual chicken wing holiday, food service providers are scrambling to get their hands on these delectable morsels — and paying top dollar for them, too.

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Chicken Wing Reaches Record Prices Before Super Bowl 55 Thanks to Perfect Storm

This year we’ve reached the perfect storm. Prices have soared to record highs, as wings are now going for $2.71 a pound.

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As America Devours More Wings Than Ever, Restaurants Double Down

To get in on the frenzy, chains like Chili’s have been investing in new brands. Wingstop is rapidly expanding, averaging almost three store openings a week.

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With Help from a Virtual Brand, Chili's Sees Near-Normal Sales in January

Parent Brinker International revealed plans to expand It's Just Wing's reach and to digitize more of the Chili's experience.

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Brinker Looks To Add Takeout for Virtual It's Just Wings Brand

Brinker plans to double down on its virtual brand It's Just Wings by selling its menu items for takeout at Chili's restaurants, which would circumvent third-party commission fees for delivery and drive more of those sales to the bottom line.

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Fatburger and Buffalo’s Express Wants To Take Customer's ‘V-Card’

FAT Brands Inc., parent company of Fatburger, Buffalo’s Express and seven other restaurant concepts, is inviting fans everywhere to “swipe their V-card,” by trying the classic brand’s latest offering, “Chick’n Vings,” made with Quorn Vegetarian Meatless Wings.

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Donatos Adding Cauliflower Wings to Menu

Known for 57 years of piling fresh, premium toppings Edge to Edge on its famous thin crust pizzas, Donatos is also on the cutting edge of menu trends by pizza companies when it comes to offering options to fit various dietary needs.

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Bills Mafia Gifts Marlon Humphrey Some Buffalo Wings

When star Ravens cornerback Marlon Humphrey questioned the origin of Buffalo wings, the Bills took offense. Now, it appears Humphrey's confusion worked in his favor.

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The Story of John Young, the Original King of Buffalo Wings

His restaurants closed and his glory faded, but a historical reclamation effort is bringing new attention to the secret sauce he perfected.

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New Chicken Wing Businesses and Interesting COVID Related Surge in Demand

The lead up to the Super Bowl every year inevitably turns to chicken wing demand. Super Bowl LIV, which was played pre-pandemic on February 2, saw Americans consume an estimated 1.4 billion chicken wings. That was a new record high and 20 million more than the previous year.

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Rising Cost of Chicken Wings Challenging Already Hurting Restaurant Industry in Western Pa.

The Super Bowl is closing in, and chicken wing prices are going up. But this year, the price is increasing more than usual, and it’s challenging an already hurting restaurant industry in western Pennsylvania.

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Korean Chicken Joint Wing Wing To Open in Chinatown

London - Wing Wing is Asian soul food and it’s where we go for crispy-crackling chicken wings washed down with plenty of cold beer.

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A Chicken Has Only Two Wings

Kenya - The vibrancy in emerging exploration of global culinary delights by Kenyans is under threat. The failure to incorporate the restaurant supply chain dynamics into our menu planning and by extension product creation is the cause of this threat.

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