OnTrend Concepts
Wings Digest

May 13, 2021

Ian Cook, Managing Editor

More interesting news on the national chicken wing shortage this week! Many businesses are really struggling to keep up their normal pace, but a handful are doing well to keep their heads above water, trying to attract attention to other menu items or coming up with new concepts. Let’s hold out hope that a solution is coming soon.

We hope you’re doing well as this week nears a close! Please reach out to us if there is anything we can do to make your Wings Digest better for you. Have a good one!

Issue #10

Chick-fil-A Is Gearing Up To Launch a Chicken Wing Restaurant This Year

Little Blue Menu will serve normal Chick-fil-A fare plus wings and other additions, like wings.

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Wingers Steers Customers to New Menu Items Amid National Chicken Wing Shortage

Increasing consumer demand and pressures in the supply chain are driving up the costs of chicken wings by as much as 50%, and some restaurant operators are reporting challenges in obtaining enough supply.

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Buffalo Wings & Rings Rolls Out Virtual Brand, Ghost Kitchen Concept

What started as an undercover experiment at a festival has turned into a virtual brand and ghost kitchen concept for Cincinnati-based sports restaurant franchise Buffalo Wings & Rings.

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How Fazoli’s Shattered Company Sales Records, According to CEO Carl Howard

Fazoli’s experienced its most successful quarter in the beginning of 2021, breaking over 200 weekly sales records. CEO Carl Howard credits the financial success to the team at the fast-casual brand.

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How One Chicken Chain Is Dealing with High Prices & Low Supply

Through menu maneuvering and strong vendor relationships, Golden Chick hopes to get a grip on chicken prices and supply.

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Applebee’s Is Finally in the Driver’s Seat Again

Applebee’s brand president John Cywinski was preaching to the full-service restaurant choir on Wednesday. “For the first time in a long time,” he said, “I now believe we control our own destiny.”

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How Wingstop Approaches New Technology, According to CTO Stacy Peterson

Wingstop deploys new technologies using a test-and-learn strategy to ensure that any unforeseen problems surface before new systems have been fully deployed, the company’s chief technology officer said in a presentation Tuesday as part of the Nation’s Restaurant News CREATE series.

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Wingstop Says It’s Prepared To Deal with Poultry Price Increases

Labor pressures in the restaurant industry have also impacted poultry processing, sending bone-in chicken wing prices on the spot market more than 50% higher in the past quarter and increasing food costs, Wingstop Inc. executives said Wednesday.

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Why Wingstop Surged by 24.6% in April

Shares of Wingstop (NASDAQ: WING) jumped 24.6% in April, according to data provided by S&P Global Market Intelligence.

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Chili's Virtual Wings Concept Entering a New Growth Phase

In the past year, the market has been flooded with virtual concepts, many of them in the wing category. The competition has certainly elevated since Chili’s parent Brinker International launched It’s Just Wings in June 2020.

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Hard Rock Cafe Rolls Out Limited-Time Festival Menu Items

Hard Rock Cafe, the iconic restaurant and entertainment brand, is headlining the stage this summer with its fan favorite, limited-time festival menu items, providing guests a variety of exclusive food deals and activities available May 10 through June 1 at participating locations.

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Why a Virtual Brand Won't Make the Top 500 Anytime Soon

It's Just Wings, the virtual chicken wing concept launched by Chili's Grill & Bar last summer, is already big enough to be on Technomic's annual list of the Top 500 highest-grossing restaurant chains in the U.S.

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Pepsi Creates Pep's Place—'A Fast Beverage Restaurant'

Few things are more agreed upon than our collective, unapologetic love of food. Cheesy, juicy, or saucy, so many of our favorite eats are enhanced when paired with an ice-cold Pepsi Cola. To reinforce this, the Pepsi brand is upending what we expect of the food delivery world, with today's launch of Pep's Place, where the cola comes first.

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Chicken Shortage Sends Prices Soaring, and Restaurants Can’t Keep Up

After a year promoting takeout wings and crispy chicken sandwiches, restaurants including KFC, Wingstop Inc. and Buffalo Wild Wings Inc. say they are paying steep prices for scarce poultry. Some are running out of or limiting sales of tenders, filets and wings, cutting into some of their most reliable sales.

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Is There a Chicken Shortage? How COVID, Chicken Sandwich War and Chicken Wing Demand Are Impacting Restaurant

The nation's chicken wars and cravings for comfort food during the pandemic have made poultry so scarce and expensive that some restaurants are limiting or running out of chicken sandwiches, wings and tenders. Others are considering changes to menus and promotions.

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Wing and a Prayer: Restaurants Scramble During Chicken Wing Shortage

Restaurants throughout America are dealing with a frustrating shortage of chicken wings that shows no signs of slowing.

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We’re Clucked: a Chicken Wing Shortage Is upon Us

If you’ve noticed a steady uptick in the price of buffalo chicken wings from your favorite local bar or restaurant recently, you’re not alone. Thanks to a confluence of events, wing enthusiasts may be heading into some dark times.

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America's Chicken Wing Shortage Is Bad for the Planet

America's demand for chicken wings continues to shape the food industry, as some restaurant owners find themselves shelling out more $3 per pound for wings.

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