OnTrend Concepts
Grocery Delivery Digest

April 27, 2021

Peter Cook, Publisher

Well, folks, this week’s newsletter is brief, but there’s some very good material. A topic that has been developed more and more recently is 15 minute grocery delivery. On the international front, this concept has scaled, but it’s only the beginning of the beginning here in the United States. The Wall Street Journal posted an interesting article on the concept earlier this week. But contrast 15 minute delivery with the recent news from Kroger. They announced the opening of their fulfillment center with Ocado, which promises reliable delivery, but maybe not speed. The article “E-Grocery and the Evolving Need for Speed” covers this question well.

We would love to meet you this May in San Antonio! The Grocery Delivery Update will be a great opportunity to exchange ideas, do some networking and rally after a year of separation. Register via the banner below.

We hope you enjoy the rest of your week! Keep up the good work, and next time you have a minute for a break, enjoy your Grocery Delivery Digest.

Issue #53

Online Grocers Race To Offer New Yorkers Faster Deliveries

Startups look to speed up orders by servicing select neighborhoods and limiting choices for products.


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Examining the 3 Faces of Instacart

The delivery juggernaut has changed how people buy groceries, but food retailers are now more closely weighing the pros and cons of partnering with the company, writes Natalie Williams with NielsenIQ.


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Free Grocery Delivery Attracts 8 Million New Paid Walmart+ Subscribers

In just seven months, the Walmart+ membership program, launched by the world’s largest retailer, has built a base of more than 60 million U.S. consumers subscribed to the $98-per-year service, which provides online delivery, in-store savings and convenience offerings.


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Online Grocery Deliverer Misfits Market Gets Its Horn with $200M Series C

Food delivery service Misfits Market is now valued at over $1 billion following a $200 million Series C that will take the direct-to-consumer, online grocer national.


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Online Grocer Farmstead Expands Delivery Service in Charlotte, Triangle

The online grocer Farmstead, based in Burlingame, California, is expanding its online grocery delivery services, including one-hour delivery, to Charlotte, including the Queen City’s suburbs.


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Farmstead Hires Digital Vet To Lead Business Development

Growing online grocer Farmstead has added Linda K. Lee to its executive team as head of business development. In this role, Lee will help regional grocers improve margins for curbside pickup and grocery delivery, so they can more effectively compete in an increasingly online world.


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Gousto Swings into Black As Boss Says Grocery Delivery Is Here To Stay

Gousto has delivered its first ever full-year profit as its chief executive backs the grocery home-delivery revolution to outlast the pandemic.


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All About Milwaukee’s Sustainable Grocery Delivery Service

You may have heard of Instacart or Amazon shopping, but there is a new service in town that connects you directly with local farmers and businesses. It’s called MarketWagon, and the company’s founder Nick Carter is using it to get back to his Wisconsin farming roots by helping out the little guy and making shopping for groceries more sustainable.


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Grocery Delivery Newcomer Dija Expands into France and Spain

Just over a month after launching, grocery delivery start-up Dija is expanding outside of the UK with operations in Paris and Madrid.


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Fifth Wall Joins US$290 Million Series B for On-Demand Grocery Delivery Startup, Gorillas

Founded in Berlin in 2020 by Kağan Sümer and Jörg Kattner, Gorillas is an on-demand, ultra-fast grocery delivery company operating in major cities across France, Germany, the Netherlands, and the United Kingdom.


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Alleged Records of 20 Million BigBasket Users Published Online

A database of about 20 million alleged BigBasket users has leaked on a well-known cybercrime forum, months after the Indian grocery delivery startup confirmed it had faced a data breach.


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E-Grocery and the Evolving Need for Speed

Kroger's Ocado sheds and ultra-fast delivery firms bookend a growing debate over how fast shoppers want their orders delivered.


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Consumer Habits: Lessons Learned During a Year of Uncertainty

In-store shopping experiences changed drastically as grocery stores had to adapt to new concerns such as social distancing and an increased demand for services like curbside pickup.


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First Quarter Feedback for Grocery Retail: Insights from the Start of 2021

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic.


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Sustainability: the Future of Last-Mile Logistics

The tumultuous changes brought on by 2020, combined with the acceleration in the transformation of last-mile logistics, have permanently changed the delivery landscape of 2021.


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