Jack and Coke is now an RTD, Bruno Mars discusses his rum, and many great articles this week!
As the spirits industry continues to grow and investments are being funneled into the space, key strategic vision is required. Like all industries, investment flows into a space with a limited amount of demand. One of the big points discussed at the Spirits Sales & Marketing Conference was the need to 1. Understand how your spirits brand meets your customer’s demand and 2. Know how to keep the brand front of mind for all your customers (distributors and retailers/bars included). Jaron of Pomp & Whimsy shared fantastic insights about how they developed their brand to be truly customer-centric. It’s much easier to meet demand when you ask those demanding what they want instead of trying to force them to take what you have…
As a side note (speaking of increasing your industry presence), if you are interested in placing your banner ad in this digest that goes out to thousands of readers weekly, you can learn more about advertising here.
And now, the news…