For the holiday season, Lululemon will expand its 50 pop-ups to 70, adding some near existing stores, and has developed omnichannel and communications options, to promote social distancing requirements due to the pandemic.

Polestar, an electric performance car brand, opened a new retail pop-up shop at Macy’s Union Square on Geary Street in San Francisco.

Two young Irish companies – Movement and Popertee – have joined forces to offer pop-up retail spaces across the UK and Ireland.

Bobblehaus is gearing up for a physical launch via a pop-up for its second collection, which will look a little different than the one first planned.

Singtel has switched on 5G connectivity at 5G Now@UNBOXED, its 24/7 unmanned pop-up retail store.

Over the past few weeks, several stores have been deployed across the country, providing an alternative to temporarily closed supermarkets.

To celebrate Organic September, the Organic Trade Board created the UK’s first pop-up shop in a tree near an urban london farm.

Thai Airways, the national carrier of Thailand, recently transformed the cafeteria of its Bangkok offices into a pop-up restaurant serving the airline’s in-flight menu — and it was mobbed on opening day.

The pop-up shop allows landlords the ability to generate some return from potentially vacant premises while also creating an opportunity for innovative start-ups in the grocery sector.

The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. The pop-up industry has grown to approximately $10 billion in sales.

If you’re an online-only retailer, or a business looking for a new revenue stream in a new location, investing in a retail pop-up concept store is a great way to engage new customers.

Brands must focus on their customers’ physical, digital and emotional well-being now more than ever.