As stores begin to adapt to the retail environment, many begin not only to see, but to utilize pop-up shops as a solution. Lululemon, for example, will be opening up a large segment of pop-up stores in anticipation of the holidays! Macy’s is deploying pop-up’s in their strategy as well. And there are a couple of great pop-up ideas coming out of the UK and Asia as well.
I would also encourage you to check out the thought-pieces at the end of the newsletter. They have some helpful pointers for people who are unfamiliar with operating pop-up’s, but there’s also some wisdom in there for those store brands who are looking to operate/are already operating pop-up’s. There really is some solid content this week, which we hope you enjoy! Please feel free to reach out to us with your thoughts, suggestions, whatever! It’s always a pleasure to hear from you.