Pop-Up News Digest

September 10, 2020

Ian Cook, Managing Editor

As stores begin to adapt to the retail environment, many begin not only to see, but to utilize pop-up shops as a solution. Lululemon, for example, will be opening up a large segment of pop-up stores in anticipation of the holidays! Macy’s is deploying pop-up’s in their strategy as well. And there are a couple of great pop-up ideas coming out of the UK and Asia as well.

I would also encourage you to check out the thought-pieces at the end of the newsletter. They have some helpful pointers for people who are unfamiliar with operating pop-up’s, but there’s also some wisdom in there for those store brands who are looking to operate/are already operating pop-up’s. There really is some solid content this week, which we hope you enjoy! Please feel free to reach out to us with your thoughts, suggestions, whatever! It’s always a pleasure to hear from you.

Issue #20

Lululemon To Expand Holiday Pop-Ups to 70 To Ease Pandemic Pressure

For the holiday season, Lululemon will expand its 50 pop-ups to 70, adding some near existing stores, and has developed omnichannel and communications options, to promote social distancing requirements due to the pandemic.


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Macy’s Union Square Welcomes Polestar Pop-Up Store

Polestar, an electric performance car brand, opened a new retail pop-up shop at Macy’s Union Square on Geary Street in San Francisco.


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Movement and Popertee Drive Pop-Up Retail Push

Two young Irish companies – Movement and Popertee – have joined forces to offer pop-up retail spaces across the UK and Ireland.


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Pop-Ups Are Back: How a Month's-Old Fashion Brand Is Tackling Physical Retail

Bobblehaus is gearing up for a physical launch via a pop-up for its second collection, which will look a little different than the one first planned.


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Experience 5G at Singtel's Unmanned Pop-Up Retail Store

Singtel has switched on 5G connectivity at 5G [email protected], its 24/7 unmanned pop-up retail store.


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Co-op Pop-Up Stores Continue To Roll Out in Full Force Across the UK

Over the past few weeks, several stores have been deployed across the country, providing an alternative to temporarily closed supermarkets.


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Branching Out: UK’s First Pop-Up Shop in a Tree To Celebrate Organic September

To celebrate Organic September, the Organic Trade Board created the UK’s first pop-up shop in a tree near an urban london farm.


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Thai Airways Opens Pop-Up Restaurant

Thai Airways, the national carrier of Thailand, recently transformed the cafeteria of its Bangkok offices into a pop-up restaurant serving the airline’s in-flight menu — and it was mobbed on opening day.


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Are Pop-Up Shops the Future for the High Street?

The pop-up shop allows landlords the ability to generate some return from potentially vacant premises while also creating an opportunity for innovative start-ups in the grocery sector.


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Pop-Up Stores Become More Than Just a Trend

The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. The pop-up industry has grown to approximately $10 billion in sales.


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How To Create a Retail Pop-Up That Wows

If you’re an online-only retailer, or a business looking for a new revenue stream in a new location, investing in a retail pop-up concept store is a great way to engage new customers.


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The Future of Retail Loyalty Revolves Around Building Trust

Brands must focus on their customers’ physical, digital and emotional well-being now more than ever.


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Pop-Up concepts are changing the way the concepts come to market or deal with seasonality.  The Pop-Up Digest collects all the news from the previous week related to pop-up stores, restaurants, and other concepts and delivers that news to your inbox.  The focus is on pop-up and retail trends, deal announcements, technology, and other industry disruptors and innovations.

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