Pop-Up News Digest

July 9, 2020

Ian Cook, Managing Editor

As economies slowly continue to open, the role of pop-up retail is expanding. We expect this trend to continue, not just as a risk management and money-saving measure, but also as a means to give the retailer and brand greater flexibility and mobility to respond to the needs of the consumer. What I find just as interesting is the opportunity for municipalities to use the pop-up concept as a means to drive their local economy and promote new businesses.

Enjoy this week’s newsletter and enjoy the rest of the week!

Issue #11

Hy-Vee Now Selling DSW Shoes in Latest Fashion Partnership

In August, designated store-within-a-store sections ranging from 1,000 to 1,500 square feet will replace the small displays. The Brooklyn Park Hy-Vee will get the first designated DSW section, and about 10 more stores will get the section later this year.


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Amazon Plans To Expand Grocery Stores Across The US

Amazon said it planned to open cashierless Amazon Go supermarkets and pop-up stores in 2020 equipped with cameras and sensors that allow the company to bill shoppers through an app for items they pick off shelves, eliminating the need for a checkout line.


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DHL Opens First-of-Its-Kind Mobile Pop-Up Store

DHL Express, the world's leading provider of international express shipping services, today opened its first mobile pop-up store in Silver Spring, MD., adding to its vast network of U.S. retail DHL ServicePoint locations.


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Foot Locker Plots a Return to Richmond

“We are testing a temporary ‘Pop Up’ store in this location to serve our consumers in the area,” Foot Locker spokeswoman Mary Signorino said in an email. “We look forward to connecting with and learning more about our consumers in this local community.”


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Walmart is Converting its Parking Lots into Pop-Up Drive-In Theaters for the Summer

160 Walmart parking lots will be transformed into drive-ins.


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Pop-Up Drive-In Theaters are a Fix for Social-Distanced Moviegoing

It's no surprise that venues would turn to pop-up movie drive-ins as a safer, socially distant way to attract audiences.


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The Invisible Store

Pop up stores as temporary channels of any omnichannel strategy make the effort to create contents transforming a non place as a department store, where the human beings remain anonymous, to a crossroad of human relations and valuable exchange.


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Darty Gets Competition Clearance for Carrefour Shop-in-Shops

In November 2019, the two partners unveiled plans to open around 30 Darty-branded ‘shop-in-shop’ points of sale within Carrefour hypermarkets across France.


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Puma Expands Experiential Retail Concept in India

This also marks the launch of the brand’s first Puma Select shop-in-shops in India to range exclusive global designer collaborations.


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Poundland to Open 6 New Pep&Co “Shop-in-Shops” this Month and August

The announcement came as Poundland marked five years since the launch of the Pep&Co fashion line in the UK and Ireland, which is now generates £100 million in sales.


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Instagram Sensation Old Greg’s Pizza is Finally Opening its Pop-Up

The impossible-to-get pizza will be available at its new Design District pop-up inside Kaido.


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Cub Foods To Open 2 Pop-Up Tent Locations To Fight Food Deserts After George Floyd Unrest

Two Minneapolis grocery stores damaged in the riots following George Floyd’s death in late May will reopen to help communities struggling with access to fresh groceries.


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The Entertainer Invests £1m to Create New Flagship at Bullring

The 9000sq ft store features new flooring, lighting, interactive areas and a shop-in-shop.


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Lucille's Restaurant Steps Up to Help Houston Bars with Launch of Patio Pop-Up Series

A Houston restaurant is stepping up to help the city’s bar community.


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New Retail Lab Aims to Launch, Support New Downtown Businesses

The Downtown Dayton Partnership will host a 12-week retail lab to help small businesses launch, grow and establish in downtown Dayton.


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Pop-Up Patio Program Helping Restaurants Make Up for Lost Business

More outdoor dining is beginning to appear in Downtown Dayton as the city’s pop-up patio program grows.


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Pop-Up Grocery Stores Popping into Healthcare Facilities

Foodservice company Aramark is converting existing retail space at some healthcare facilities into “pop-up” grocery stores to serve frontline healthcare workers.


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Why Retailers Are Investing In Japan As Asia’s Next Top Flagship Destination

In recent years, Japan has witnessed an abundance of flagship stores invigorate the local retail scene. From Lush’s first digital concept store to Apple’s largest store opening in Tokyo last year, there is no better place than Japan for the novelty-seeking consumer and flourishing digital landscape.


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Pop-Up Retail Opportunities with Realm

There's a perfect window of opportunity for Pop-Up retailing across the Realm portfolio currently so why not get in touch.


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Here's How to Take a 36-Degree Tour of the Dolce & Gabbana Dubai Mall Pop-Up at Level Shoes

Take a trip to the Sicilian jungle of Dolce & Gabbana's wildest dreams.


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The New Pop-Up: Brands are Rethinking the Purpose of a Temporary Store

When physical retail shut down earlier this year, pop-ups went with it. And now, as the U.S. market slowly eases into reopening, the pop-up is transforming.


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Why a 'Pop Up' Should Be Part of The Retail Strategy PlayBook.

The concept of pop-ups often capitalises on consumers’ fear-of-missing-out (FOMO) mentality. Today’s audience is constantly the next best thing, and pop-ups are a way for retailers to talk about and share their business with others at a time when experiences are a far greater currency than simple in-store transactions.


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Retail Experts: Why Pop-Ups and Pick-Ups May Spell Beauty's Future

Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.


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"Shopping will never go back to what it was": Appear Here CEO Ross Bailey on the future of retail

A good time then for a business like his, which is an Airbnb-type concept for unused and temporarily empty retail spaces founded in 2013. The platform, which operates nationwide in the UK, in New York and LA in the US and in Paris, offers small and medium brands, start-ups, pop-ups and even big established brands, short and mid-term retail lets on a flexible day rate.


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Why Flexibility is the Key to the Store of the Future’s Success

New shopping habits molded by COVID-19 are making what was a once necessary shift to store flexibility even more of an imperative, especially as more shoppers adopt curbside pickup and buy online, pick up in store.


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Are Cashier-less Stores the Future of Retail?

The integration of IoT in retail will help to increase sales, improve customer loyalty, and decrease inconveniences by providing customers with personalized and hassle-free shopping experiences.


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The Pandemic Is Rewriting the Rules of Retail

Even before the Covid-19 pandemic and economic crisis, brick-and-mortar retailers had been fighting a fierce battle against Amazon and other e-commerce players. Those challenges have now accelerated at staggering speed.


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