This week was another great week for ghost kitchens as Burger King announced their new mobile-focused restaurant and Bloomin’ Brands debuted Tender Shack. Among middle-sized and smaller companies, there are some other great ideas taking off! Consider taking a look at the developments being made by El Pollo Loco. All the other stories here are top-notch.
One article to take look at is “‘Ghost Kitchens’ and ‘Virtual Brands’: What’s the Difference?”. We recently had the pleasure of interviewing James O’Reilly from Smokey Bones who provided some great insights into the advantages of ghost kitchens and virtual brands. We hope you enjoy it!
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