OnTrend Concepts

June 16, 2021

Peter Cook, Editor

In less than 24 hours, The Ghost Kitchen Conference will be underway! We could not be more thrilled with the lineup of speakers, sponsors and attendees. And at such a crucial time for this burgeoning industry! The ghost kitchen concept is new to all, so there are still many unanswered questions. At the same time, there is so much potential for ghost kitchens to lead the way for the future of the restaurant industry. We anticipate this event will be a launching pad for many great ideas, concepts and partnerships to come. We can’t wait to get started!

We’d like to take this opportunity to also let you know that from now on, your Ghost Kitchen Digest will be published on Thursdays instead of Wednesdays. That said, it will be just as good as ever!

We hope you enjoy this week’s newsletter! As always, thank you for your support by subscribing to our content. It’s a pleasure! Now, on to the digest…

Issue #47

C3, Chowly Partner To Bring Virtual Brands to 10K Restaurants

C3 (Creating Culinary Communities) has partnered with Chowly, a point-of-sale integration company, which will give its 10,000-plus kitchen partners across the country access to C3's 40 virtual brands, according to a press release emailed to Restaurant Dive.

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Rich Products Partners with Nextbite on VR Pilot

Rich Products Corporation, a privately held multinational food products brand based in Buffalo, New York, partnered with Nextbite to launch a trio of virtual restaurant brands and is using its headquarters as a ghost kitchen facility to house them.

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How a Canter's Deli Scion Built a Restaurant Tech Revolution — and Stoked a Revolt

As Ordermark expands into the worlds of 'virtual brands' and ghost kitchens, some are asking whether the company is creating more problems for mom-and-pop businesses than it's solving, and if the ultimate goal is to support restaurants or compete with them.

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Jack In the Box and Jason Derulo Launch One In A Milli Virtual Restaurant

What happens when two mega stars with a knack for creating innovative and over-the-top meals partner up? Only the best “milli” dollar idea ever.

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O'Charley's Embarks on Prosperous Virtual Journey

Like so many others, the casual-dining chain inserted itself into the virtual brand wars and saw swift results.

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Unilever Food Solutions Bets on the Rise of Ghost Kitchens: ‘UFS Can Play an Important Role’

Unilever Food Solutions (UFS), the arm of Unilever that supplies the catering sector, is supporting the growth of so-called ‘ghost kitchens’. FoodNavigator examines what the company is doing in the space and asks why UFS expects ghost kitchens to be an ‘increasingly important way’ for food businesses to operate.

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White Castle Ghost Kitchen Back in Action

White Castle launched a ghost kitchen back in February 2021 that was so popular that the company was forced to shut down operations and wait until the new flagship restaurant by the Disney parks opened in order to take off some of the pressure.

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Staying Nimble: Chipotle Prepares for Expansion with Multiple Formats

With about 200 restaurants opening per year and a push into Canada planned, Chipotle is positioning its brand for nimble growth with innovative new formats.

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Dickey's Virtual Franchise Driver

Dickey’s Barbecue Pit is just might be taking over as the next big deal in the virtual concept space with the launch of its newest delivery-only brand and it’s not a wings concept.

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Arthur Treacher's To Open 1st Ghost Kitchen This Month

Arthur Treacher's — which recently announced its conversion to a ghost kitchen brand — will partner with Franklin Junction to use the latter's so-called "Host Kitchens" to open 100 locations of the seafood QSR by year's end.

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6 Restaurant Chains Coming to a Walmart Near You

Soon, options like pizza, pastries, salad, and more will be available from these fast-food spots when you've worked up an appetite browsing the aisles of America's largest grocery chain.

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The Local Culinary - the New Era Of Hospitality Inspires Progress and Growth in Ghost Kitchen and Virtual Restaurants

The restaurant industry is seeing a major shift with the arrival of ghost kitchens. Ghost kitchens are establishments that create delivery-only food. No storefront, no dine in, just delivery.

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‘Ghost Kitchen’ Business with REEF Fuels Surrey Food Truck Manufacturer

A Surrey-based maker of food trucks has partnered with a Florida-based company that aims to put “ghost kitchens” in parking lots across North America.

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Virtual Restaurant Company Curb Raises €20M

Stockholm, Sweden-based ghost kitchen startup Curb announced this week it has raised a €20 million (~$24.4 million USD) round led by Point72 Ventures (h/t tech.eu). EQT, an existing investor, also participated in the round. Curb has now raised €23.2 million to date.

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The Art of Running Multiple Concepts Out of One Kitchen

It’s not enough to operate a restaurant these days; many operators are running several, all under the same roof. As restaurant owners welcome ghost concepts into their kitchens, some are going all in and operating several.

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Ghost Kitchen Variations Create Whole New Industry

Over the past five years or so, the term “ghost kitchen” has emerged as a new moniker in the food and beverage sector. But while the term is relatively new, the general concept underlying it has been around for decades — a commercial kitchen focused on preparing food for delivery, but not for pick-up or in-person dining.

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Post Pandemic Vibe Isn’t Crushing Virtual Restaurant Growth

There was a saying back in the Web 1.0 days. “On the Internet, no one knows you’re a dog.” A modern twist on this might be, “In a pandemic, no one knows you’re a virtual restaurant.”

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Simple but Powerful Ideas To Launch and Run a Virtual Restaurant Successfully

Ever since the world was affected by the Covid-19 pandemic and began to embrace the modes of the new normal, the ‘go virtual’ mode has become inevitable in almost all businesses. The restaurant industry is no exception.

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