April 21, 2021

Ian Cook, Managing Editor

Walmart is taking their ghost kitchens to the next level. We all heard about a month ago when Ghost Kitchen Brands started working with Walmart to offer classics like Ben & Jerry’s and Jamba Juice to Walmart customers. Now Walmart will be opening up multiple Nathan’s Famous and La Madeleine Restaurants throughout the U.S. With so much action in the past 4 weeks, it makes you wonder what else might be coming around the bend.

We’re just 2 months out from The Ghost Kitchen Conference. It’s looking to be a huge success. We can’t wait to meet you and bring together some of the top and rising names in this industry.

Until then, we’ll keep bringing you the best news we can find. We hope you enjoy this week’s installment of The Ghost Kitchen Digest.

Issue #39

The Absolute Brands Debuts New Virtual Wing and Burger Concepts

The Absolute Brands is debuting two new virtual brands –JAILBIRD and Big Belly Burgers. The Absolute Brands – a restaurant group comprised of Dog Haus and other unique concepts – operate at virtual kitchen locations and Dog Haus restaurants, offering new items that are off-shoots of Dog Haus’ signature menu.


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Saladworks Parent Teams Up with Another Ghost Kitchen Company

Woworks has a deal with Combo Kitchen to bring Saladworks and Frutta Bowls to five to seven new locations every month this year.


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Nathan’s Famous Signs Deal with Ghost Kitchen Brands To Open 100 Non-traditional Locations by End Of 2021

Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today its partnership with Ghost Kitchen Brands (GKB).


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Walmart To Pilot In-Store La Madeleine Bakery Cafés

Walmart is slated to test scaled-down La Madeleine French Bakery & Café restaurants inside selected stores in the Dallas-Fort Worth area.


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Some Ghost Kitchens Shed Shadowy Image

C3 and Ghost Kitchen Brands want to get in front of customers in the physical world, in places like hotels, airports and Walmart.


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Famous Dave’s Parent Company Plans To Acquire More Brands

BBQ Holdings acquired Granite City brewery and Real Urban barbecue in 2020 and is “currently analyzing multiple opportunities” in 2021.


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To Increase Margins, Ghost Kitchens Are Going B-to-B

When workers return to the office, ghost kitchens want to be there to serve them lunch.


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Global Franchise Group Debuts First Ghost Kitchen Concept

Global Franchise Group, the strategic brand management company and franchisor of Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker, announced the debut of its first ghost kitchen concept.


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Ghost Kitchens, Virtual Restaurants Enter Next Stage of Evolution

Ghost kitchens and virtual restaurants have been the buzzwords in the U.S. (and global) restaurant industry over the last two years. The pandemic has driven an explosion in new business models, as the industry grapples with building a delivery-centric future that is financially sustainable for all stakeholders.


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New Study Shows 79% of Diners Plan To Continue Their Pandemic Ordering Habits

The restaurant industry has been struggling mightily during the pandemic, but all is not as bleak as it would seem.


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So, What’s the Deal with Ghost Kitchens?

These takeout- and delivery-only restaurants are suddenly everywhere, which is good news for some struggling food businesses and ominous for others.


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Thanks to COVID, Digital Potential Is Now Limitless for Restaurants

Restaurants were already adopting new digital tools before the pandemic. But COVID-19 forced years’ worth of innovation into a few months.


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New Blaze Pizza CFO: 'We All Have To Assume the World Will Get Back to Normal'

Brad Reynolds left the ghost kitchen industry for fast-casual, a beleaguered restaurant segment he believes is poised for a comeback, he told CFO Dive.


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S.F. Ghost Kitchens Are Reinventing with Millions of Dollars. Will Diners Buy It This Time?

Even after the pandemic ends, restaurant analysts predict that demand for food delivery will only grow.


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Starting Up a Virtual Restaurant (Rather Than a Ghost Kitchen)

As a restaurant operator, or someone wanting to get into the restaurant business during this pandemic, you may be thinking about starting up a virtual restaurant rather than a ghost kitchen. To help you decide which, you’ll need to understand the difference between the two.


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