OnTrend Concepts

April 7, 2021

Peter Cook, Editor

This week’s digest has a little bit of everything we’ve been seeing in ghost kitchens and virtual restaurants recently. REEF partnered with a robotics startup called Cartken. C3 continues their unique expansions with malls and hotels to include apartments. And now another sports themed virtual brand has emerged with NHL star Tom Wilson. That’s not even half of the interesting content below!

Enjoy all the best in this industry in your Ghost Kitchen Digest! Have a good one!

Issue #37

New Deal Looks To Bring Ghost Kitchens to Apartment Communities

C3 (Creating Culinary Communities) has launched a partnership with serviced apartment operator Akara Living to integrate ghost kitchens in Kenect, one of Akara Living's serviced apartment communities, according to a press release.

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Google Alum Startup Cartken and REEF Technology Launch Miami’s First Delivery Robots

Self-driving and robotics startup Cartken has partnered with REEF Technology, a startup that operates parking lots and neighborhood hubs, to bring self-driving delivery robots to the streets of downtown Miami.

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Dave & Buster’s Plans Summer 2021 Comeback After COVID-19-Challenged Year

Dave & Buster’s reported a 70% same-store sales decline for the fourth quarter, with improvement on the horizon by January.

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Dickey’s Barbecue Pit Launches Virtual Smoked Chicken Concept Wing Boss

Dickey’s Barbecue Pit has joined the growing number of restaurants to launch a virtual chicken wing brand, but the Dallas-based chain of around 460 units is using its expertise to offer smoked wings.

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After Off-Premises Tests, Famous Dave’s Is Ready To Grow Again

As the parent company of Famous Dave’s gradually transitions away from table service and large-format restaurants, BBQ Holdings is distilling what it’s learned from years of delivery-focused experiments to come out of the pandemic swinging as it shifts into growth mode.

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Muscle Maker Grill Acquires Meal Prep Company Superfit Foods

Muscle Maker Grill is expanding further into the meal preparation business with its acquisition on Tuesday of Superfit Foods.

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Smokey Bones’ Virtual Burger Brand Revamps Menu

Smokey Bones’ delivery-only burger brand, The Burger Experience, has revamped its menu with new burgers and a secret umami XTC sauce. The curated menu features five quality burgers and new crinkle cut fries, all at a competitive price.

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Ghost Kitchens and Meal Kits: Kroger Experiments with New Ways To Sell Prepared Food

Kroger said it is experimenting with new ways to offer customers quick, restaurant-quality meals from ghost kitchens or convenient, preassembled dinner kits.

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Integration Between delivery.com Platform and Ordermark To Offer Improvements in Online Ordering

delivery.com, a leading destination for online ordering today announced its web and app are now fully integrated with Ordermark, a California-based restaurant online ordering management company.

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Nimbus Kitchen Looks To Solve a Restaurant Industry Pain Point

Finding adequate kitchen space is one of many prerequisites to starting a food business. Yet entrepreneur Camilla Opperman struggled to find the right spot when she was preparing to start her own brand.

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Tom Wilson Now Has His Own Signature Burger

While Tom Wilson likes to hit hard on the ice, he likes to eat well off it. Knowing this, Clyde's Kitchens partnered with Wilson to create their latest virtual restaurant brand, "43 Burger."

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Why 'Host Kitchens' Are the Next Big COVID Trend

Host kitchens—one restaurant leveraging its facilities to serve as a ghost kitchen for another’s food—could be one of the biggest advancements to come out of the pandemic.

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Consumer Advocacy Groups Urge FDA To Require Menu Labeling on Delivery Apps

The Center for Science in the Public Interest sent a letter to the U.S. Food and Drug Administration Thursday requesting clarification on menu labeling requirements for menus listed on third-party delivery platforms like DoorDash, Uber Eats and Grubhub.

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How a Virtual Brand Turned a Chicago Brunch Spot into a Bagel Concept

Through the pandemic, Baker Miller discovered an untapped demand for bagels in its area, and is now hoping to grow the concept.

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San Diego's Ghost Kitchens

They didn’t know it at the time, but Alexandra Garcia and Jorge Santillan were about to start a ghost kitchen.

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Dubai-Based Kitopi Set To Enter Bahrain, Qatar Markets This Quarter

Kitopi, the Dubai-based cloud kitchen platform, is set to enter Bahrain and Qatar this quarter as part of its planned expansions into the wider GCC market.

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Ghost Kitchens Will Keep Appearing on Your Delivery App, Even as the Pandemic Eases

Food-delivery platform Deliveroo is doubling down on renting delivery-only kitchen space to restaurateurs. U.S. delivery platforms could follow suit.

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The Different Ways To Join the Ghost Franchise Trend

Celebrity restaurants and food brands are nothing new, but the business opportunity has mostly been reserved for professional chefs or cooking stars. Now, it's anyone's game.

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The Next Big Tech for the Virtual Food Hall

Here’s a concept that seems stupidly simple but is actually a technologically complex feat: letting customers order from multiple virtual restaurants with a single digital transaction.

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Are Ghost Kitchens the Wave of the Future?

The restaurant industry is constantly evolving and adapting to new trends and changes based on consumer interests. As people continue to order take out and delivery from restaurants, it seems that ghost kitchens and restaurants are growing in popularity.

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How To Start Your Own Delivery-Only, Virtual Restaurant

For operators looking for the lowest barrier to entry into a highly competitive industry, the virtual restaurant is essentially the new food truck (without the truck).

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