OnTrend Concepts

March 17, 2021

Peter Cook, Editor

Happy Saint Patrick’s Day! The Milwaukee Bucks led the way with Cream City Cluckery; now the Detroit Pistons follow suit with Pistons Dish. But it’s not about basketball; it’s about ghost kitchens! What other professional sports teams are toying with the idea?

And it’s not just sports. Edible Arrangements started their own ghost kitchen recently, seeing great results! But can it really be considered a ghost kitchen? Check out the article “Walmart Starts a Ghost Kitchen” for an interesting take on that question.

We’re exactly 3 months away from The Ghost Kitchen Conference … and what an incredible time for it! We hope we’ll get to see you there! But please feel free to reach out to us: contact@ontrendconcepts.com.

Keep thriving this week! And enjoy your Ghost Kitchen Digest!

Issue #34

Detroit Pistons Launch Ghost Kitchen Partnership 'Pistons Dish'

The Detroit Pistons and national company Reef Technology have teamed up to launch Pistons Dish, a ghost kitchen concept that will sell Pistons-inspired dishes and some Pistons merchandise through third-party delivery apps.

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Edible Opens First Ghost Kitchen, Bringing in More Than $130,000 in Its First Week

Edible, part of the Edible Brands family with more than 1,000 locations serving dipped treats and fresh fruit arrangements worldwide, has embraced the delivery revolution and opened its first ghost kitchen unit in Tucker, Georgia.

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Walmart To Open Five Ghost Kitchens in Canada

Ghost Kitchen Brands (GKB) has teamed up with Walmart Canada to bring one-stop meal pickup and delivery to consumers, according to a press release.

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Walmart Starts a Ghost Kitchen

Recent outposts from the retail giant and the Detroit Pistons are blurring the lines between food and fulfillment.

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Red Robin Gourmet Burgers Rolls Out Three Virtual Restaurant Brands Nationwide

New delivery-only concepts Chicken Sammy’s, The Wing Dept. and Fresh Set join Donatos Pizza in the casual burger chain’s delivery arsenal.

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ChefReady To Launch New Ghost Kitchen in Denver Next Month

Thomas Concannon, owner of the Old School Heros sandwich and pasta concept that is slated to open next month in Denver, was about to sign a lease on his first brick-and-mortar restaurant when the COVID-19 pandemic hit last spring.

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Fired Pie Becomes Ghost Kitchen for Wow Bao

Locally owned and operated fast-casual pizza concept, Fired Pie, has launched a ghost kitchen operating out of two of its Fired Pie locations. The team has brought Chicago-based fast Asian street food concept, Wow Bao to the Valley and it is currently being offered only through third- party delivery services including Postmates, DoorDash, Uber Eats and Grubhub.

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Breaking Down MrBeast Burger's First 1 Million Burgers

The popular virtual concept hit the milestone this week after a little under three months in business. So how big is MrBeast really?

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How MrBeast Burger Is Incentivizing Customers with Merch

MrBeast Burger is a new kid on the restaurant block, although you wouldn't know it from actually taking a walk around the block. Maybe you've heard of ghost kitchens? The concept has really taken off during the COVID-19 pandemic.

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Growing Ghost Kitchens with FoodHaul CMO, Christian LesStrang

In this episode, we sit with Christian LesStrang to discuss the emergence of Ghost Kitchens and how FoodHaul is helping transform the space.

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Q&A with Denny’s Virtual Brand Leader Dave Coltrin

Denny’s is on track to be a virtual restaurant leader as it rolls out two delivery-only concepts to almost its entire network of 1,700 restaurants across the country. CEO John Miller said that the brand was rolling out two concepts: The Burger Den and The Meltdown.

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Independent Restauranteurs Are Embracing Ghost Kitchens

Franklin Becker believes in the power of ghosts. The celebrated chef, who ran some of New York City’s top restaurant kitchens and founded fast-casual Little Beet, is taking his talents into the virtual space.

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Fine-Dining Chefs Are Now Slinging Burgers, Pizza from Ghost Kitchens

If Chili’s can do it, why not spots with $285 tasting menus?

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Ghost Kitchens: Pros and Cons of this Booming Virtual Business Model

Ghost kitchens are one solution. No, they don't offer the friendliness or artistry of your favorite dine-in restaurant. In fact, you’ll never visit one. But for restaurants in the midst of a pandemic, they're proving to be a cost-effective, efficient work-around.

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Ghost Kitchens, Delivery, Family Meals, Curbside Pickup: Will These Bubbles Burst, or Just Deflate?

Nancy Kruse and Bret Thorn of Nation's Restaurant News discuss the pandemic-era trends.

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Grubtech Secures $3.4M Pre-Series A Funding

Grubtech, an all in one SaaS platform for cloud kitchens and delivery-centric restaurants has secured a $3.4 million Pre–Series A fundraise.

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Rebel Foods Set To Increase Third-Party Partnerships To Fuel Cloud Kitchen Biz

Rebel Foods is set to scale up partnerships with third-party restaurants chains that are using its cloud-kitchen network for expanding the reach of their own brands.

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