OnTrend Concepts

December 9, 2020

Peter Cook, Editor

A lot of news has come out of this week for those in the ghost kitchen industry. Kitchen United continues to expand its reach by partnering with Grimaldi’s Pizzeria; and La Madeleine and El Pollo Loco are implementing new strategies to meet demand for off-premise ordering. Otherwise, a number of restaurant brands are expanding into new markets, including Muscle Maker Grill, Famous Dave’s, Man vs. Fries, and a number of others.

Thank you for your loyalty to The Ghost Kitchen Digest. It’s a pleasure to serve you! We hope you enjoy the rest of your week.

Issue #20

Grimaldi’s Pizzeria Opens Two Satellite Kitchens with Kitchen United

Grimaldi’s Pizzeria, headquartered in Scottsdale, Arizona, with locations at 1 Front Street, Brooklyn, New York, and nationwide, announced the opening of two satellite kitchens.

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Muscle Maker Opens 11th Ghost Kitchen

Muscle Maker, Inc, the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced it has signed an agreement to open its 11th delivery only ghost kitchen in Miami’s Wynwood neighborhood.

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Famous Dave's Ghost Kitchen To Launch in St. Louis

The newest ghost kitchen coming to St. Louis is serving award-winning barbecue known around the world as Famous Dave’s.

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Smokey Bones' The Wing Experience Relaunches with 50 Flavors

The Wing Experience re-launches today with dedicated packaging, new boneless wings, a dedicated online ordering and delivery platform, and a category-leading 50 flavor offerings.

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Aloha Poke To Seed New Markets with Ghost Kitchens

Aloha Poke, the 19-location concept headquartered in Chicago, is looking at the ghost kitchen concept as a way to seed new markets with delivery-only outlets.

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El Pollo Loco and La Madeleine Reveal New Prototype Stores Geared for Off-Premise Orders

Bakery-cafe chain la Madeleine plans to open a store with a drive-thru, while El Pollo Loco is redesigning restaurants to include twin drive-thru lanes.

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The Virtues of Virtual Kitchens, Plus a Few Myths Revealed

Restaurateurs are popping out virtual brands today like candy from a Pez dispenser, leaving more than a few misconceptions about these concepts in their wake. Here, a virtual kitchen company executive sheds light on some of those myths as well as the virtual brand's many virtues.

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Wendy’s Adds Flavor to Ghost Kitchen Movement

The concept of “ghost kitchens” – dining establishments that only offer food on delivery, with no eat-in option – is not an invention of the COVID-19 pandemic.

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Global Icon Mariah Carey Launches Virtual Cookie Brand

Legendary recording artist, #1 New Times Best Selling author, and global icon, Mariah Carey, announced today the launch of her very-own virtual brand, Mariah's Cookies.

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Bay-Area Ghost Kitchen Restaurant Man vs. Fries Has Landed in Portland

What started as a Bay Area pop-up has grown into a rapidly expanding national brand, with plans to sell fry-filled burritos from Atlanta to Seattle.

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Modern Market Debuts Ghost Kitchen and Virtual Pizza Brand

Modern Market Eatery opened its first ever ghost kitchen in Tempe, Arizona. This concept is serving almost the entire Modern Market menu, but by delivery only.

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Mubarak Jaffar's KLC Virtual Restaurants Sets Out To Make an Impact in the Food Industry

Driven by a passion in the food industry, as well as equipped with his experience as a former Partner at GCC-based food delivery platform Talabat, co-founder and CEO Mubarak Jaffar launched KLC Virtual Restaurants as a restaurant company with a pretty simple model: creating food concepts that can be delivered at home.

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Delivery-Only Ghost Kitchens Are Reshaping the Restaurant Industry

[Video] - Ghost kitchens are popping up all over the U.S. as food delivery soars and dining at restaurants plummets amid the pandemic. These businesses, which can host food preparation for multiple restaurants at a single location, are attracting interest from investors and restaurateurs.

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Requiem for the Dining Room

At one point most figured it would take about five to 10 years for off-premises to become the industry-wide norm in the restaurant biz and for QSRs to change their store formats accordingly. Instead, those changes around restaurant store formats have unfolded in a matter of months and are soon to be everyday realities.

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The Rise in Ghost Kitchens Is Here To Stay

During this chaotic period, a phenomenon known as the ghost kitchen has become increasingly popular. This trend represents a pivoting period for restaurant owners to help them survive during these difficult times.

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These Ghosts Are Here To Stay

Ghost kitchens -- also called virtual kitchens or cloud kitchens – are embracing technology and the new need for food delivery and enticing investors.

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One of NYC's Most Iconic Restaurants Is Now Offering Delivery

[Video] This is a brief, but a nicely done documentary about some ghost kitchen success for a classic restaurant with an impressive story. A favorite haunt of celebrities, politicians, and professional athletes, Rao's is known as one of the most exclusive restaurants in the world.

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