The Virtues of Virtual Kitchens, Plus a Few Myths Revealed
Restaurateurs are popping out virtual brands today like candy from a Pez dispenser, leaving more than a few misconceptions about these concepts in their wake. Here, a virtual kitchen company executive sheds light on some of those myths as well as the virtual brand's many virtues.
Requiem for the Dining Room
At one point most figured it would take about five to 10 years for off-premises to become the industry-wide norm in the restaurant biz and for QSRs to change their store formats accordingly. Instead, those changes around restaurant store formats have unfolded in a matter of months and are soon to be everyday realities.
The Rise in Ghost Kitchens Is Here To Stay
During this chaotic period, a phenomenon known as the ghost kitchen has become increasingly popular. This trend represents a pivoting period for restaurant owners to help them survive during these difficult times.
These Ghosts Are Here To Stay
Ghost kitchens -- also called virtual kitchens or cloud kitchens – are embracing technology and the new need for food delivery and enticing investors.
One of NYC's Most Iconic Restaurants Is Now Offering Delivery
[Video] This is a brief, but a nicely done documentary about some ghost kitchen success for a classic restaurant with an impressive story. A favorite haunt of celebrities, politicians, and professional athletes, Rao's is known as one of the most exclusive restaurants in the world.