The Virtues of Virtual Kitchens, Plus a Few Myths Revealed
Restaurateurs are popping out virtual brands today like candy from a Pez dispenser, leaving more than a few misconceptions about these concepts in their wake. Here, a virtual kitchen company executive sheds light on some of those myths as well as the virtual brand's many virtues.
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Requiem for the Dining Room
At one point most figured it would take about five to 10 years for off-premises to become the industry-wide norm in the restaurant biz and for QSRs to change their store formats accordingly. Instead, those changes around restaurant store formats have unfolded in a matter of months and are soon to be everyday realities.
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The Rise in Ghost Kitchens Is Here To Stay
During this chaotic period, a phenomenon known as the ghost kitchen has become increasingly popular. This trend represents a pivoting period for restaurant owners to help them survive during these difficult times.
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These Ghosts Are Here To Stay
Ghost kitchens -- also called virtual kitchens or cloud kitchens – are embracing technology and the new need for food delivery and enticing investors.
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One of NYC's Most Iconic Restaurants Is Now Offering Delivery
[Video] This is a brief, but a nicely done documentary about some ghost kitchen success for a classic restaurant with an impressive story. A favorite haunt of celebrities, politicians, and professional athletes, Rao's is known as one of the most exclusive restaurants in the world.
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