OnTrend Concepts

November 4, 2020

Peter Cook, Editor

Expansion is the big theme this week. Brands that have already made their “ghost kitchen footprint,” like FAT Brands, Dickey’s BBQ and Muscle Maker Grill, are expanding their operations under the ghost kitchen model. Eight months ago, some people thought that ghost kitchens might be a temporary option to sustain restaurant brands. Now the defense has switched to offense, and brands are reporting record-breaking numbers operating ghost kitchens.

With all that’s going on in our nation, we hope you enjoy the rest of your week; and we hope your Ghost Kitchen Digest can be a simple way to make it better.

Issue #15

FAT Brands Opens Philadelphia Ghost Kitchen

FAT Brands Inc., parent company of Elevation Burger, Hurricane Grill & Wings and seven other restaurant concepts, announced the opening of a ghost kitchen, a delivery and takeout-only outlet, in Philadelphia.

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Chili’s Parent Brinker International Inc. Eyes Virtual Restaurant Options Beyond Wings

After enjoying a successful summer launch of the delivery-only It’s Just Wings from more than 1,000 brick-and-mortar restaurants, Brinker International Inc. is looking at other brand possibilities and hinting that the chicken-wing concept might have a role outside the virtual world.

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The Future Arrives Fast at Famous Dave’s

The barbecue brand was positioning itself even before the pandemic landed. It just didn't realize it.

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Muscle Maker Grill Acquires Philadelphia Location

Muscle Maker, Inc., a fast-casual concept known for serving “healthier for you” meals, today announced the acquisition of one of its previously franchise-owned locations in the Northeast neighborhood of Philadelphia.

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Dickey’s Unveils First Virtual Kitchen in Chicago

Dickey’s Barbecue Pit is unveiling their first virtual kitchen this Friday, October 30 in the city of Chicago, and with this model the international barbecue chain will forgo a traditional dine-in space and service the surrounding area through delivery only.

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Fajita Pete's To Open Five Locations in Denver

Fajita Pete’s, the “fresh off the grill” fajita delivery and catering restaurant founded by Colombian-born immigrant and entrepreneur Pedro “Pete” Mora, continues to prove its business model with its latest franchise deal to expand into a new market, Denver.

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Coolgreens Reaches Record Expansion and Sales in Q3

Despite trying times for the industry, Coolgreens continues to prove there is no slowdown in sight for the brand after it experienced record-breaking growth and sales in Q3.

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Crave Launches Delivery-Only Burger Concept, Toasty Buns

Crave’s constellation of Twin Cities restaurant locations are the launching pad for a new burger-centric ghost-kitchen concept called Toasty Buns.

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Saladworks Looks To Open As Many As 20 New Locations in Suburban Philadelphia, New Jersey

Conshohocken-based fast-casual chain Saladworks is setting its sights on franchise expansion in its core markets of Greater Philadelphia and New Jersey as the company continues to open locations despite Covid-19.

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Crave’s Virtual Food Hall Brings Fine Dining to the Delivery Realm

Third-party hospitality and restaurant tech companies are emerging to assist these high-end concepts with the makeover they need to exist — and, more importantly, thrive — in an off-premises-centric world.

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REEF Technology Raises $700M from SoftBank and Others To Remake Parking Lots

Even after the collapse of WeWork, the investors are doubling down on a similar business model as part of a syndicate investing $700 million into REEF Technology.

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DoorDash Opens Delivery-Only Restaurant in Partnership with San Francisco Brand

The delivery app has partnered with Burma Superstar, a group of Burmese restaurants in the San Francisco area, to open a delivery-only establishment called Burma Bites in Oakland, Calif.

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This Ghost Kitchen Could Be a Panacea for Furloughed Chefs

The name of the operation is Q-ZN — pronounced Cuisine — and it could prove to be a panacea for chefs who have been knocked out by the COVID-19.

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Cloud Kitchen Market Size To Reach 71.4 Billion by 2027

The Global Cloud Kitchen Market size was valued at USD 43.1 Billion in 2019 and is estimated to reach USD 71.4 Billion by 2027, with a CAGR of 12.0% from 2021 to 2027.

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Virtual Brands and Ghost Kitchens

Featuring Ordermark, REEF and Zuul executives, this webinar provides some keen insights into virtual brands and what can be expected from them in the near future.

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How To Run a Ghost Kitchen

Ghost kitchens are especially relevant in a post-COVID age, of course, where more and more restaurants are growing their food delivery and takeout options.

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Foodservice Industry Experts on What It Takes To Succeed in These Times

Now as dining rooms are beginning to reopen and restaurants have found new ways to operate, everyone is wondering now more than ever what lies ahead for foodservice.

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What Is a Ghost Kitchen and Is It the Future for Food Franchises?

Ghost kitchens have become more popular than ever. Also referred to as ‘cloud kitchens’, these are kitchens that are used simply to prepare food that will be delivered or picked up.

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Motel Fried Chicken Will Open for Delivery in San Antonio

Fried chicken sandwiches will soon take flight in San Antonio with the launch of a delivery-only business dubbed Motel Fried Chicken in December.

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Zippy's Restaurants Launch New "Virtual Kitchen"

Zippy's Restaurants, famous for its 'ono fried chicken, rolled out a brand new "virtual kitchen" concept, WingZ by Zippy’s.

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