OnTrend Concepts
Drive-Thru Digest

April 13, 2022

Matt Cook, Editor

Welcome to Issue #15 of the Drive-Thru Digest!  Below please find the top 10 new stories of the past week related to drive-thru.  These are all informative articles, so please take the time to read them.  The $9mm judgement against Starbucks for a drive-thru design flaw is a bit shocking.  Will it cause a rush of drive-thru redesigns at restaurants around the country?  If so, then companies investing in those redesigns will likely take a hard look at some of the new technology available to enhance customer experience (and company revenue) in the drive-thru.  We’ll see.


Enjoy this week’s Digest and have a Happy Easter!


And now, the news…

Drive-Thru Digest – Issue #15

How COVID Forever Changed the Future of Fast-Food Design

From drive-thru-only designs to multiple-lane models and much more, the quick-service industry might never look the same in the wake of COVID.

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Jury Awards $9 Million for Injuries Blamed on Starbucks Drive-Thru Design Flaws

A Nassau County jury has awarded almost $9 million to an injured Starbucks customer who walked from the coffee shop into the path of an SUV leaving its drive-thru lane.

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Pandemic Has Given Us Drive-Thru Challenges

It’s not unusual now to see half a dozen cars waiting at burger joints and other fast-food emporiums. The eateries are having trouble keeping up. You can’t really call it fast food anymore.

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Quality Mart to Pilot Drive-Thru Pickup Tech at 5 Stores in N.C.

The geofenced virtual drive-thru solution provides these retailers with customer data linked to delivery, which will aid their marketing efforts and increase the potential for them to develop additional revenue streams.

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Inside the Transformation at Panera Bread

Why and how the Next Gen prototype came to be.

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McDonald’s Has Been Closing Locations For This Reason

At a glance, it may seem like McDonald's has struggled with post-pandemic recovery, considering the chain had closed 239 restaurants in 2021. However, the closures didn't impact its sales growth, but rather boosted it, according to Restaurant Business.

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Podcast: How Southern Breakfast Chain Biscuitville Thrives on Just One Daypart

The CEO of the North Carolina based company shares how the concept balances quality and efficiency as it cranks most customers through the drive thru in the morning hours.

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3 Tips for Opening Your First Drive-Thru

In this article, you will find 3 tips to help you make the right decisions for your drive-thru signs!

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How Food Packaging Can Help Drive Off-Premise Sales

Ensuring food arrives hot and crisp (when needed) versus lukewarm and soggy helps boost consumers’ confidence and satisfaction in their orders, which can lead to repeat orders—something that was never so important as it has been during the past two years, as many restaurants struggled to merely survive.

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Health Group Converts Bank Building to Drive-Thru Clinic

Architects had to get creative when turning a bank into a drive-thru clinic for outpatient testing and vaccinations.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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