OnTrend Concepts
Wings Digest

February 18, 2021

Ian Cook, Managing Editor

The Super Bowl has passed, so you would think that the chicken wing craze would subside with it…but no! In fact, multiple brands are coming out swinging. Wingers, Buffalo Wild Wings and even Nathan’s Famous are expanding their wing offerings. In the midst of so many new chicken wing trends launching, Applebee’s is trying to stand out a bit amongst the others. See all of this and more below.

We hope you’re enjoying your week so far! Pass along the newsletter to other people who would find it helpful. Order up! Here’s your Wings Digest.

Issue #4

Dine Brands Global Launches Virtual Restaurant Cosmic Wings, Operating out of Applebee’s Kitchens

Dine Brands Global Inc. is the latest casual-dining chain to roll out a virtual chicken concept with the launch Wednesday of Cosmic Wings.


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Wingers Gears Up for a Big Year

Even as unprecedented challenges were thrown its way in 2020, Wingers found ways to thrive, establishing itself as a best-in-class brand.


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How Buffalo Wild Wings Strengthened Company Culture During COVID-19

Buffalo Wild Wings already had a solid brand culture in place, but the restrictions of the pandemic led to a whole new level.


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Buffalo Wild Wings Wants To Ease Wing Price Swings

Buffalo Wild Wings wants to take the swing out of wings. The 1,000-unit, Minneapolis-based chicken wing chain, coming off a quarter in which its chicken wing prices rose 16 percent, is looking to ease that volatility in coming quarters.


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Buffalo Wild Wings Releases 'Champa Sauce' To Honor Tampa Bay Win

On the heels of Tom Brady hoisting his seventh championship, Buffalo Wild Wings sports bars in Tampa Bay are helping fans celebrate their first title in 18 years with the aptly-named wing flavor, Champa Sauce.


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Nathan's Famous Has Opened 100 Virtual Locations Since June

The hot dog chain is growing rapidly via ghost kitchens and a virtual wing brand and has 45 additional branches in the works.


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Thanks to Chicken Sandwich, Popeyes Is Making $400K More Per Restaurant

Can the fast-food chain keep it up in 2021? There's no reason to bet against it.


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2020 Was Wingstop's Year

Despite (or because of) the pandemic, the chicken wing brand saw record growth, reporting $2 billion in systemwide sales for the year.


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Wild Wing Café To Open in Charlotte’s University City

The restaurant’s interior boasts a huge bar with an expansive area to relax and listen to live music by local musical talent, and the new eatery will showcase live bands each week both inside and outside.


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Good Eats Group Opens Ghost Kitchen Charred Wing Bar in Chicago

Good Eats Group, a Chicago hospitality group focused on high-quality, approachable cuisine with global influence, announced the opening of its newest ghost kitchen, Charred Wing Bar, featuring 18 varieties of jumbo grilled wings for takeout and delivery.


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Fazoli’s Reports Best Month on Record

Following eight straight historical months with double-digit month-over-month sales and traffic, Fazoli’s is continuing this trend with January reaching the brand’s most successful month on record.


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Famous Dave’s CEO Jeff Crivello on Smart Investing in Ghost Kitchens, Dual Brands, and Virtual Concepts

Famous Dave’s Barbecue was beginning to shift its focus to off-premise operations long before the pandemic began, and pre-COVID, half of their sales were from off-premise options. But since March, the barbecue chain has turned up the dial on their digital offerings by developing their first ghost kitchens and virtual concepts and introducing dual brands.


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Consolidated Restaurant Operations Brings Virtual Concepts to Dallas-Fort Worth Market

Focusing on wings, burgers, and healthy bowls, the three virtual kitchens are called Hashtag Wings, Craftsman Burgers and Craftsman Bowls. All are now open for business in North Texas.


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Berea Restaurant Wins PETA Recognition for Its Vegan Wings

Boss ChicknBeer in Berea made PETA's top ten best wing list for their battered cauliflower and smoked vegan wings.


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McCormick Buys Natural Flavorings Company FONA International for $710M

McCormick & Co. purchased natural flavorings provider FONA International for $710 million, the flavor giant said in a statement.


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Buffalo Wild Wings To Open Two Takeout and Delivery-Focused Stores in San Antonio

Chicken-wing conglomerate Buffalo Wild Wings is getting in on the takeout and delivery trend with a new scaled-down concept — two of which will open in the Alamo City by month’s end.


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Restaurants Had a Super Sunday During Their 1st Pandemic Super Bowl

Pizza and wing chains around the country report record sales during the big game, even though gatherings were limited to prevent the spread of COVID.


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Record-High Chicken Wing Wholesale Prices—Fundamentally, What Is Causing It?

Chicken wing prices have been at the forefront of the conversation for several weeks now. Why?


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Half of All People Consider This Their Favorite Super Bowl Food

Just before Super Bowl LV kicked off, Mashed conducted a survey to discover people's all-time favorite Super Bowl party munchies. And, as expected, the results were mighty appetizing.


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