Wings Digest

May 27, 2021

Ian Cook, Managing Editor

The wing shortage is really making an impact on the restaurant industry. Any yet! there are still new brands rolling out wing concepts. And not just anyone, but big brands like Chick-fil-A. But there are some companies who are looking to re-strategize how they can best operate considering the shortage. Smokey Bones is one of these. They have decided to start using the full wing instead of the traditional chicken “wing”. Will it make a difference? Time will tell.

In the meantime, rest assured that you can follow all the news in the industry here in your Wings Digest. Enjoy!

Issue #11

Chicken Wing Shortage Grips America

Soaring demand for chicken has resulted in wing shortages across America, according to the country’s third-largest poultry producer.


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Chick-fil-A Revealed Plans To Open a Virtual Kitchen Selling Chicken Wings

Chick-Fil-A is getting into the virtual kitchen game, with plans for a virtual concept serving chicken wings, roasted chicken, salads, and more.


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Wing It On! Partners with Steritech

In a move symbolic of their leap from a local community startup to one of the hottest fast-casuals in the industry, Wing It On! has announced a new partnership with Steritech, a leading provider of specialized brand protection services.


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Wingstop Announces Minority Investment in UK Franchisee

US chicken wing concept Wingstop has announced a minority investment in the UK business operated by franchisee Lemon Pepper Holdings (LPH), which is set to drive further expansion across the country.


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Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.


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Smokey Bones' Virtual Brand To Introduce Whole Wings

Smokey Bones and its virtual brand The Wing Experience will introduce new Whole Wings to their menus on Monday, May 24. The new, premium bone-in product consists of a drumstick, flat and wingtip, making them larger than the typical bone-in wing order of drumsticks and flats but with the same amount of meat.


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Hurricane Grill & Wings and Buffalo's Cafe Begin Summer with New Menu Items

Hurricane Grill & Wings and Buffalo’s Cafe are kicking-off the summer months with new menu items inspired by classic boardwalk favorites for a limited time. Available at the sister brands’ locations nationwide from June 14th through August 22nd, the seasonal menus feature summertime comfort foods and refreshing beverages that will transport guests right to the beach.


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Shaquille O'Neal's Big Chicken Hires Its First CEO

Josh Halpern, who most recently served as chief sales officer for brewing company FIFCO USA, will help steer the chain’s growth, O’Neal said in a statement.


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Chick N Max Rolls Out Two New Sandwiches

The menu enhancement comes on the heels of CEO Max Sheets' decision to launch the Chick N Max franchising program back in March.


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Starbird Chicken Opens in Walnut Creek, California

Starbird Chicken, the nation’s first super-premium fast food concept, announced today the opening of its newest restaurant in Walnut Creek, CA.


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Wingin' It: How CT Restaurants Are Adapting to a Chicken Wing Shortage

Jason Carlucci’s Dew Drop Inn in Derby is a destination for chicken wings, with a dizzying variety of sauces and dry rubs: more than 100 options and counting, everything from mild buffalo and traditional BBQ to peanut butter and jelly and “s’mores.”


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