Wade Allen is senior vice president of innovation at Brinker International, Inc. where he oversees culinary innovation, engineering, strategic growth and the development and execution of virtual brands. His team develops creative ways for Brinker to leverage the consumer, social, economic and technological changes that are disrupting the restaurant industry for the good of Brinker’s Guests, Team Members and Shareholders.
During his tenure, Wade has held several leadership roles in technology, analytics and digital marketing, most recently as chief digital officer. He began his Brinker career in 2014 as vice president of digital guest experience and analytics for Chili’s where he led the implementation and continued advancement of tabletop devices, My Chili’s Rewards, and Chili’s mobile app & website.
Prior to joining Brinker, Wade served as president of CouponFactory, a wholly-owned subsidiary of the digital agency Rockfish Interactive. He held positions as vice president of retail for Rockfish Interactive and as an account director/solution lead at the integrated marketing agency, RAPP, where he worked on a number of multinational brands.
Wade serves on the digital innovation advisory council for St. Jude Children’s Research Hospital® and is an active member of his church. He holds a bachelor’s degree in marketing from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University.
Wade enjoys spending time with his wife and four children, reading about emerging technology, politics and history and stays active by participating in CrossFit and other athletic activities.
Wade Allen is senior vice president of innovation at Brinker International, Inc. where he oversees culinary innovation, engineering, strategic growth and the development and execution of virtual brands. His team develops creative ways for Brinker to leverage the consumer, social, economic and technological changes that are disrupting the restaurant industry for the good of Brinker’s Guests, Team Members and Shareholders.
During his tenure, Wade has held several leadership roles in technology, analytics and digital marketing, most recently as chief digital officer. He began his Brinker career in 2014 as vice president of digital guest experience and analytics for Chili’s where he led the implementation and continued advancement of tabletop devices, My Chili’s Rewards, and Chili’s mobile app & website.
Prior to joining Brinker, Wade served as president of CouponFactory, a wholly-owned subsidiary of the digital agency Rockfish Interactive. He held positions as vice president of retail for Rockfish Interactive and as an account director/solution lead at the integrated marketing agency, RAPP, where he worked on a number of multinational brands.
Wade serves on the digital innovation advisory council for St. Jude Children’s Research Hospital® and is an active member of his church. He holds a bachelor’s degree in marketing from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University.
Wade enjoys spending time with his wife and four children, reading about emerging technology, politics and history and stays active by participating in CrossFit and other athletic activities.