Matt Cook
Matt Cook
Director of Operations
OnTrend Concepts

Matt has been fortunate over the years to work with many great teammates in a few different industries. Matt earned both his masters from the University of Dallas, but passionately believes that wisdom comes from experience and learning from those who have valuable experience.

Working at U.S. Inspect for eleven years, Matt went from serving as an analyst and eventually transitioned into managing operations. Experiences ranged from developing operation analytics, to budgeting, to acquisition due diligence, to managing field operations. Matt then spent the next two years managing a national network of residential inspectors for NVMS and four years operating his own due diligence firm focused on residential properties and commercial operations.

Matt followed that experience by joining a beverage bottling company to analyze operations and financials. This, in time, transitioned to managing operations. Under new ownership the company started over as Southwest Spirits, a spirits bottling company. During his tenure, the company grew from small start-up to a company producing multiple multi-million-dollar brands. Matt served the spirits company first as the Business Operations Manager and later became the Director of Operations.

After ten years in the bottling industry, Matt joined OnTrend Concepts as the Director of Operations. He is enjoying learning about the ghost kitchen industry and putting together conferences to help companies in the restaurant and spirits space grow and enhance their businesses.

A native of New England, Matt and his wife currently live in Dallas where they have been very blessed with seven great kids.

Matt Cook
Matt Cook
Director of Operations
OnTrend Concepts

Matt has been fortunate over the years to work with many great teammates in a few different industries. Matt earned both his masters from the University of Dallas, but passionately believes that wisdom comes from experience and learning from those who have valuable experience.

Working at U.S. Inspect for eleven years, Matt went from serving as an analyst and eventually transitioned into managing operations. Experiences ranged from developing operation analytics, to budgeting, to acquisition due diligence, to managing field operations. Matt then spent the next two years managing a national network of residential inspectors for NVMS and four years operating his own due diligence firm focused on residential properties and commercial operations.

Matt followed that experience by joining a beverage bottling company to analyze operations and financials. This, in time, transitioned to managing operations. Under new ownership the company started over as Southwest Spirits, a spirits bottling company. During his tenure, the company grew from small start-up to a company producing multiple multi-million-dollar brands. Matt served the spirits company first as the Business Operations Manager and later became the Director of Operations.

After ten years in the bottling industry, Matt joined OnTrend Concepts as the Director of Operations. He is enjoying learning about the ghost kitchen industry and putting together conferences to help companies in the restaurant and spirits space grow and enhance their businesses.

A native of New England, Matt and his wife currently live in Dallas where they have been very blessed with seven great kids.