I’ve been in the restaurant industry for a long time. I understand the dynamics of the industry and the issues and opportunities that face owners, franchisees and partners daily. I understand what it takes to lead a team to drive brand growth in domestic and international markets. I’ve seen a few fads, trends and concepts.
But right now, as an entrepreneur and a former franchise owner, and frankly also as a consumer, I am extremely excited about an evolution that we’re seeing in the quick service restaurant business. That evolution is Ghost Kitchens!
The concept of Ghost Kitchens is a triumph and frankly should be an epiphany for all business owners in every geography. We started seeing the trends developing a few years ago, but with the pandemic of the past year, consumers are not just requesting but demanding a few things:
- Contactless! Be it Delivery or Pickup
- Convenience - How, when and where they want it
- Comfort in food and ordering
- Technology first - from their mobile, QR codes etc..
And that is exactly our business model. Ghost Kitchen Brands carries all your favorite brands to satisfy any of your cravings, 24/7, any way you want them – through delivery apps or pickup – in your neighborhood, your mall or in your big box store. We want to be there… close … when your cravings hit.
So, we’ve partnered with some phenomenal brands – long standing restaurant brands like Quiznos, Cinnabon, SaladWorks, and with well known consumer brands like Ben & Jerrry’s, Red Bull, Tazo, Campbells -- to bring them to consumers when where and how consumers want them – at home or work, when they’re driving, or when they’re shopping. For these brands we offer a very low investment to get into markets, to test products and to grow their footprints.
The magic, though, is in the scalability. The number of brands, the locations, the offerings…Ghost Kitchens really becomes a Distribution Hub for all your favorite eats and drinks! Available 24/7. When, Where and How you want it! The possibilities are astonishing!
I’ve been in the restaurant industry for a long time. I understand the dynamics of the industry and the issues and opportunities that face owners, franchisees and partners daily. I understand what it takes to lead a team to drive brand growth in domestic and international markets. I’ve seen a few fads, trends and concepts.
But right now, as an entrepreneur and a former franchise owner, and frankly also as a consumer, I am extremely excited about an evolution that we’re seeing in the quick service restaurant business. That evolution is Ghost Kitchens!
The concept of Ghost Kitchens is a triumph and frankly should be an epiphany for all business owners in every geography. We started seeing the trends developing a few years ago, but with the pandemic of the past year, consumers are not just requesting but demanding a few things:
- Contactless! Be it Delivery or Pickup
- Convenience - How, when and where they want it
- Comfort in food and ordering
- Technology first - from their mobile, QR codes etc..
And that is exactly our business model. Ghost Kitchen Brands carries all your favorite brands to satisfy any of your cravings, 24/7, any way you want them – through delivery apps or pickup – in your neighborhood, your mall or in your big box store. We want to be there… close … when your cravings hit.
So, we’ve partnered with some phenomenal brands – long standing restaurant brands like Quiznos, Cinnabon, SaladWorks, and with well known consumer brands like Ben & Jerrry’s, Red Bull, Tazo, Campbells -- to bring them to consumers when where and how consumers want them – at home or work, when they’re driving, or when they’re shopping. For these brands we offer a very low investment to get into markets, to test products and to grow their footprints.
The magic, though, is in the scalability. The number of brands, the locations, the offerings…Ghost Kitchens really becomes a Distribution Hub for all your favorite eats and drinks! Available 24/7. When, Where and How you want it! The possibilities are astonishing!