Kenneth Rourke
Kenneth Rourke
Executive Vice President & Head of Enterprise Brands
REEF

Standing at nearly seven feet tall and equipped with over 25 years of restaurant hospitality experience, Kenneth Rourke is a head above the rest. As Head of Enterprise Brands, Kenneth works in tandem with REEF’s President of Kitchens on identifying, building, and establishing development opportunities for the company in new and existing markets while overseeing strategic task forces in events, sales, operations, and marketing.

 

His career trajectory has led him to grow brands and franchises for Fortune 500 companies such as Yum! Brands as well as various business systems and procedures including licensing, franchising, and private equity expansion. Kenneth previously held the role of COO of Vista College where he managed 12 trade schools, instilling fresh new culture to the business of education. His career is built around all areas of restaurant development, spearheading multi-unit growth for Hard Rock International’s Western Region as Area Vice President; overseeing over 500 Taco Bell restaurants in the Greater Plains region and creating licensing options for subsidiaries including Sonic and Capriotti’s as Vice President of Operations for Tacala; and managing Chili’s franchising opportunities as Vice President of Franchise Operations for Brinker International.

 

An encouraging mentor with a keen eye for talent, he values a people first environment that involves getting to know, training, advancing, and recognizing team members to fulfill their highest potential; whether it be over a baseball game or in the boardroom. Kenneth’s ability to effectively communicate, invest, develop, and relate to every employee coalesced with his expertise in the growth and profitability of a company adds yet another impressive element to the upbeat and imaginative culture at REEF Technology.

Kenneth Rourke
Kenneth Rourke
Executive Vice President & Head of Enterprise Brands
REEF

Standing at nearly seven feet tall and equipped with over 25 years of restaurant hospitality experience, Kenneth Rourke is a head above the rest. As Head of Enterprise Brands, Kenneth works in tandem with REEF’s President of Kitchens on identifying, building, and establishing development opportunities for the company in new and existing markets while overseeing strategic task forces in events, sales, operations, and marketing.

 

His career trajectory has led him to grow brands and franchises for Fortune 500 companies such as Yum! Brands as well as various business systems and procedures including licensing, franchising, and private equity expansion. Kenneth previously held the role of COO of Vista College where he managed 12 trade schools, instilling fresh new culture to the business of education. His career is built around all areas of restaurant development, spearheading multi-unit growth for Hard Rock International’s Western Region as Area Vice President; overseeing over 500 Taco Bell restaurants in the Greater Plains region and creating licensing options for subsidiaries including Sonic and Capriotti’s as Vice President of Operations for Tacala; and managing Chili’s franchising opportunities as Vice President of Franchise Operations for Brinker International.

 

An encouraging mentor with a keen eye for talent, he values a people first environment that involves getting to know, training, advancing, and recognizing team members to fulfill their highest potential; whether it be over a baseball game or in the boardroom. Kenneth’s ability to effectively communicate, invest, develop, and relate to every employee coalesced with his expertise in the growth and profitability of a company adds yet another impressive element to the upbeat and imaginative culture at REEF Technology.