Justin Green, Vice President of Hospitality and Strategy for the Milwaukee Bucks and the brand new Fiserv Forum in Milwaukee played a major role in designing the magnificent Milwaukee Buck’s arena – Fiserv Forum and the revolutionary aspects of the facility, and the remarkable food and beverage offerings. As the operational leader at the venue and a member of the Bucks’ executive committee, Justin led all aspects of opening the hospitality program at Fiserv Forum and the neighboring Deer District where he thoughtfully used analytics and a keen eye for operations and disruption to build one of the most exciting food stories in professional sports. Notably he created and designed the nationally recognized Brew Button and most recently led the way in creating Cream City Cluckery a ghost kitchen that created much needed revenue during the pandemic and is now the model many other sports and entertainment venues are using. His career has taken him through a variety of operational leadership roles, including serving as the Director of Operations for Margaritaville Caribbean, where he oversaw more than 40 brands throughout the Caribbean, Central, and South America. Justin also served as an operations executive for Entertainment Consulting International. Justin is a graduate of the College of Charleston, where he earned two master’s degrees in Music Education and Finance.