Juan Orrego, Cuboh's Co-founder and CEO, has a long-standing passion for the restaurant industry. At just seventeen years old, Juan immigrated to Canada from Colombia on his own. He then began working in the restaurant industry whilst achieving his undergraduate degree. These jobs gave Juan a taste of the potential of online ordering and virtual kitchens – Cuboh was founded based on these insights in 2018.

Juan has raised over 10 million dollars in his startup career (thus far) and is a Y Combinator alumni. He saw the inception of many virtual kitchens through the Y Combinator program and still actively helps others deploy funds into virtual kitchens. Currently, Juan is working with hundreds of virtual kitchens across the US, Canada, and Europe. He is also working closely with big-player delivery apps to help shape the future of the virtual kitchen industry.