John Oliver
John Oliver
National Trade Marketing Director – Emerging Spirits
Breakthru Beverage

John Oliver has been spent nearly 20 years in the wine & spirits industry in Consumer Insights, Business Management and Trade Marketing roles. For the past 5 years, John has been the Trade Marketing Director for Breakthru Beverage Group’s Trident division, which focuses on identifying and building emerging brands across the BBG network. In this role, John works with a variety of small and mid-tier brands to help create and execute actionable solutions designed to build brand awareness and drive consumer pull.  When he’s not searching for that next great spirit brand, John can usually be found at the nearest cocktail bar enjoying a classic sazerac or negroni. Cheers!

John Oliver
John Oliver
National Trade Marketing Director – Emerging Spirits
Breakthru Beverage

John Oliver has been spent nearly 20 years in the wine & spirits industry in Consumer Insights, Business Management and Trade Marketing roles. For the past 5 years, John has been the Trade Marketing Director for Breakthru Beverage Group’s Trident division, which focuses on identifying and building emerging brands across the BBG network. In this role, John works with a variety of small and mid-tier brands to help create and execute actionable solutions designed to build brand awareness and drive consumer pull.  When he’s not searching for that next great spirit brand, John can usually be found at the nearest cocktail bar enjoying a classic sazerac or negroni. Cheers!