Joey Simons
Joey Simons
Senior Vice President of Operations
C3

Joey Simons is the Senior Vice President of Operations for C3, the leading global food tech platform that is re-imagining the food service industry with a brand-first approach through established brick and mortar shared kitchens, digital restaurants and the group’s soon to be opened Citizens Food Halls. Joey oversees and leads all facets of the C3’s global business units, overseeing day to day operations and growth strategy for the group. C3’s digital restaurant brands include Umami Burger, Krispy RiceSam's Crispy Chickenand Kumi, as well as brick and mortar restaurants Katsuya, Cicci di Carne and Sa’Moto, the latter which are slated to open this summer.

Joey is currently leading the charge of C3’s first CITIZENS Food Hall, launching in New York City this July and which will feature a 40,000 square foot lifestyle food hall at Brookfield Properties’ Manhattan West development in New York City. Additionally, and most recent he oversaw C3’s international expansion with the announcement of partnerships in Dubai, Saudi Arabia and the UK.

Joey brings 15+ years of expertise, driving vision and strategy in multi-property hospitality operations. He has a proven track record of adding millions in revenue, cutting costs and delivering projects of up to $32mm as well as motivating teams of 500+ to deliver top quality experiences and customer satisfaction through training, coaching, and mentoring.

Prior to current work with C3, Joey served as Director of Operations for Blue Ribbon Restaurant Group, steering business operations, finance, and strategic initiatives for a $75M restaurant portfolio. He focused on driving revenue, profits, and property value, while heading business strategies, leading P&L, budgeting forecasting, and overseeing large-scale restaurant build-outs.

Additionally, he served as Director of Operations with Beyond Restaurant Group, where he drove operational vision, strategy, and profitability.

He currently resides in Los Angeles.

Joey Simons
Joey Simons
Senior Vice President of Operations
C3

Joey Simons is the Senior Vice President of Operations for C3, the leading global food tech platform that is re-imagining the food service industry with a brand-first approach through established brick and mortar shared kitchens, digital restaurants and the group’s soon to be opened Citizens Food Halls. Joey oversees and leads all facets of the C3’s global business units, overseeing day to day operations and growth strategy for the group. C3’s digital restaurant brands include Umami Burger, Krispy RiceSam's Crispy Chickenand Kumi, as well as brick and mortar restaurants Katsuya, Cicci di Carne and Sa’Moto, the latter which are slated to open this summer.

Joey is currently leading the charge of C3’s first CITIZENS Food Hall, launching in New York City this July and which will feature a 40,000 square foot lifestyle food hall at Brookfield Properties’ Manhattan West development in New York City. Additionally, and most recent he oversaw C3’s international expansion with the announcement of partnerships in Dubai, Saudi Arabia and the UK.

Joey brings 15+ years of expertise, driving vision and strategy in multi-property hospitality operations. He has a proven track record of adding millions in revenue, cutting costs and delivering projects of up to $32mm as well as motivating teams of 500+ to deliver top quality experiences and customer satisfaction through training, coaching, and mentoring.

Prior to current work with C3, Joey served as Director of Operations for Blue Ribbon Restaurant Group, steering business operations, finance, and strategic initiatives for a $75M restaurant portfolio. He focused on driving revenue, profits, and property value, while heading business strategies, leading P&L, budgeting forecasting, and overseeing large-scale restaurant build-outs.

Additionally, he served as Director of Operations with Beyond Restaurant Group, where he drove operational vision, strategy, and profitability.

He currently resides in Los Angeles.