This week a lot of retailers took a big stride in re-developing their businesses in light of the coronavirus. Dick’s Sporting Goods is introducing new themes, and opening up new stores; Apple is developing some curious concepts for their stores; and one store, COVID Essentials, has developed because of the virus. What all of these have in common is that they are using the pop-up concept as their stronghold. Featured towards the middle of the digest are some very interesting articles describing this phenomenon. Overall, it’s been a good week for pop-up’s. Enjoy the newsletter, and enjoy the rest of your week!